Digital Marketing Mastery Program (Cambodia)
The Digital Marketing Mastery Program (Cambodia) is a customized adaptation of the original program designed by the Asia Pacific Institute of Digital Marketing, specifically catering to the Cambodian market. We developed a base program suitable for any market and offered the program in different geographical markets with slight customisations. This allows marketers in Cambodia to access a program with a globally relevant content outline and localised delivery.
This is a 4-month course for marketing and business professionals, offering current and comprehensive training in digital marketing strategies and skills. It's designed to keep pace with the dynamic changes in the digital world, enhancing professional expertise and career growth. This program is developed by APIDM, endorsed by ATHE-UK and delivered in Cambodia through CAM-ASEAN Corporate Training.
Learning Outcomes
Gain an in-depth understanding of digital marketing strategies.
Acquire practical skills in digital marketing tools and platforms.
Master the art of creating engaging content.
Understand consumer behavior in the digital age.
Develop data-driven decision-making skills.
Cultivate effective digital marketing strategies for brands.
Who is the program for?
No matter who you are—an ambitious marketing professional in Phnom Penh, a visionary business owner in Siem Reap, or a budding entrepreneur from anywhere in Cambodia—this comprehensive course is designed to equip you better for the digital age of marketing.
Upon successful completion of The Digital Marketing Mastery Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Program Outline
Module 01: Fundamentals of Digital Marketing
Module 02: Digital Marketing Strategy
Module 03: Content Marketing
Module 04: Social Media Marketing
Module 05: Display & Video Advertising
Module 06: Search Engine Marketing
Module 07: Campaign and Analytics
Module 08: AI in Marketing
Fundamentals of Digital Marketing
Overview of the Digital Landscape
Principles of Digital Marketing
Digital Marketing Terminology
Digital Marketing Strategy
Mapping Digital Ecosystem
Identifying the Digital Touchpoints
Conducting Visibility & Engagement Audit
Drafting Visibility, Engagement & Performance Strategy
Content Marketing
Creating a content marketing plan for a brand.
Introduction to Influencer Marketing Best Practices
Identifying the right influencers for brands
Measuring the effectiveness of content and influencer campaigns
Social Media Marketing
Organic Social Media Marketing
Online Reputation Management
Facebook, LinkedIn, YouTube Twitter, Instagram Advertising
Campaign Optimization
Display & Video Advertising
Introduction to Display Advertising
Setting up Google Ad Campaigns
Setting up YouTube Ad Campaigns
Advanced Targeting Methods
Remarketing campaigns
Third-party Ad Serving
Search Engine Marketing
Conducting Keyword Research
Setting up PPC Campaigns
Measuring and optimizing campaigns
Measuring the effectiveness of content and influencer campaigns
Campaign and Analytics
Introduction to Web Analytics
Setting up Facebook Pixel Tracking for Website
Interpretation of Data Analytics
Decision-making Based on the Campaign Data
AI in Marketing
How AI tools can be leveraged for improving your marketing
Artificial Intelligence for Marketers - An Introduction
Generative AI tools available for Marketers
Tools you'll be familiar with
What our students have to say?
“This program has broadened my horizons in the field of Digital Marketing”
KOH THMEY TECHNOLOGY CO.LTD. TNAOT APP
“This course helped me to gain both theoretical & practical Digital Marketing knowledge”
KOH THMEY TECHNOLOGY CO.LTD. TNAOT APP
“This course helped me to learn beginning from fundamental concepts to digital strategy and online campaign management level”
AMTAK
“This course helped me to practically execute digital campaigns on my own”
MANULIFE (CAMBODIA) PLC
“This course is ideal for beginners to gain practical Digital Marketing skills”
CONSTRUCTION COMPANY
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Panel of Trainers
Frequently Asked Questions
Yes. All the lectures will be conducted live online; you can join the classes through your internet-connected computer. Recordings of the lectures will be shared on a LMS, for
students to access later.
Apart from the live online classes, there are additional optional self-paced content that you may refer for additional knowledge.
Yes. You will receive a printed certificate co-signed by APIDM and CAM-ASEAN when you qualify for the exam. Additionally, APIDM will issue you a blockchain-enabled Digital Certification badge that can be shared on Social Media.
To ensure that you have access to technical support and assistance throughout the course, you will be assigned a dedicated Program Convenor (PC). Your PC will be available to assist you with any queries or concerns that you may have. Please feel free to reach out to your PC for any support that you require during the course.
Live class attendance – 20%, Individual Assignment – 30%, Final Exam – 50%. You score 65% or more in the final evaluation to qualify for the Digital Marketing Mastery Program Certificate.
