Generative AI in Modern Marketing
Transform your digital marketing landscape with ChatGPT, your all-in-one solution for diverse tasks in social media, content marketing, and SEO. Experience increased customer satisfaction, improved brand reputation, and a competitive advantage – ChatGPT is your key to unlocking unparalleled efficiency and results in the world of digital marketing.
Learning Outcomes
Grasp AI's role and application in modern marketing.
Master AI-focused marketing strategies.
Utilize AI tools like ChatGPT for enhanced marketing campaigns.
Create genuine, AI-optimized content, enhancing the usage of ChatGPT.
Infuse AI into strategic planning for precise insights.
Tackle business challenges with AI analytics.
Master prompt engineering for efficient AI interactions with ChatGPT.
Who is this program for?
Marketing Professionals seeking to enhance their strategies with AI
Digital Strategists aiming for AI-integrated campaigns
Content Creators looking to harness AI for optimized creation
Entrepreneurs wishing to leverage AI for business growth
Students intrigued by the fusion of AI and marketing
Earn a recognized badge upon completion, showcasing your expertise in integrating Generative AI into marketing.
Program Outline
1: Artificial Intelligence - An Introduction to Marketers
2: Getting to Know the Tools
3: An Introduction to Prompt Engineering
4: Generative AI for Content Creation
5: Using AI Tools in Strategy Formulation
6: Using AI for Business Problem Solving
7: An Introduction to Prompt Engineering
Module 08: Campaign Tracking & Analytics
Delve into AI's evolution and significance in today's marketing landscape
What is AI?
Two Branches of AI (Symbolic Systems and Neural Networks)
What is Generative AI
Some use cases of AI in marketing
Master the art of integrating AI into your marketing strategies
What are Large Language Models?
Three types of LLMs
What is a Multi-Modal LLM
Essential Generative AI Tools Kit for Marketers -Chat GPT / DALLE-E-3 / Gemini / CLAUDE 2 / Grammarly PRO
Harness the art of prompt engineering for optimal AI interactions
What is a prompt?
Prompt patterns
How do you write the correct prompts?
Micro Prompts and Mega Prompts
Fine-tuning your prompts
Maintaining a prompt library
Create compelling AI-powered content for your brand
Creating a Brand Voice using AI Tools
Creating Audience Personas using AI Tools
Using Chat GPT to prepare a content plan
Introduction to Jasper.ai – A Generative AI tool specially designed for marketing
Copywriting with AI
Social Media Content
Creating SEO content using LLMs (Chat GPT / Gemini / CLAUDE)
Image generation using AI tools
Generating images with MidJourney
Generating images with Stable Diffusion
Infuse your strategies with AI's analytical precision
Refining your marketing problem statement using Generative AI
Generative AI as a brainstorming partner for solution generation for your marketing problem
Using AI tools to do consumer journey Mapping
Using AI tools for fine-tuning your Objectives & Key Results
Navigate business challenges with the power of AI
How to train Chat GPT to understand your business problem
Creating an AI-based 'Mastermind Group"" of business leaders to support you
5 Whys Method
Six Thinking Hats Method
Devil's Advocate Method
The Intricacies of a Prompt
Prompt Patterns & Applications
Crafting Micro and Mega Prompts for Varied Outputs
Fine-tuning and Adjusting Prompts for Best Results
Efficiently Organizing and Curating a Prompt Library
Tools you'll be familiar with
Enhance your marketing skills in the digital age with APIDM.
Enroll now and embark on a transformative journey with AI
By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Your Trainer
Amitha Amarasinghe
Co-founder / Chief Executive Officer - APIDM
Amitha Amarasinghe, the co-founder and CEO of APIDM, brings over 15 years of digital marketing experience to the table. As a pioneer in digital transformation and one of the most experienced strategists in Sri Lanka, he has spearheaded digital strategies for leading brands globally.
Former COO of Neo@Ogilvy and a visiting lecturer at the University of Sri Jayewardenepura, Amitha is your guide through this journey into Generative AI. He has shared his expertise in numerous forums across Colombo, Mumbai, and Cambodia.
Frequently Asked Questions
Because it is self-paced learning, you can decide the pace of completion. The entire course takes approximately 12 hours, with an additional 20 hours required for homework and self-paced practice sessions.
This course is designed for marketing professionals, digital strategists, content creators, and entrepreneurs. Additionally, students and beginners with an interest in AI and marketing will find it beneficial.
You have one multiple-choice exam to complete. The exam will have a maximum of 30 questions, and you will have 60 minutes to answer them. You need to score 60% or higher to receive the digital certificate and Credly Badge for this program. You have two attempts to take the exam. If you fail the first attempt, you can take the second attempt after 7 days. Make sure to study before taking the second attempt.
The trainers have provided some homework assignments, but they are not graded. It's optional to complete the homework, but we highly recommend that you do so. Doing the homework will help you practice the lessons from the course.
The best way to master Generative AI tools is by using the tools yourself. Self-paced learning allows you to carefully listen to the lessons, rewind and fast forward to understand them well, and then pause to practice what you learn.
This program is currently available as self-paced learning, allowing students to complete the course at their own pace. It was previously offered in two live instructor-led batches but is now only available as self-paced learning. In the event APIDM introduces the instructor-led classes again in the future, the students who enrolled in the self-paced program will get an extra special discounted rate for joining the instructor-led classes as well.
If you are satisfied with the program content and learning outcomes, you can click on the “Enroll Now” button on the course details page. Upon clicking this link, you will be directed to the MY APIDM platform, which is APIDM’s student access portal. Firstly, you need to create a MY APIDM account by providing your contact information. Please ensure that you complete all the mandatory fields in the registration form. After that, click on the checkbox to agree to the terms and conditions and then click “Proceed”.
Subsequently, you will be directed to our payment gateway to make the course fee payment. You can use a credit or debit card to complete the payment. Once the payment is confirmed, you will be redirected back to the MY APIDM portal, where you can access the Learning Management System for the course you enrolled in. You will receive email notifications confirming your enrollment. Once you access the LMS, you can progress through the program at your own pace.
Of course, you can! Call one of our team members at +94 77 1775763 or send them a WhatsApp message asking for a callback. They will guide you through the registration process. We encourage you to try the chatbot on the bottom right-hand side corner of the course information page first if you have anything to clarify.
Your subscription to this self-paced program is valid for six months. You must complete the program within six months from the date you confirm your registration. It usually takes only two weeks to cover the course content, so six months is a generous time span for anyone to complete the program.
If you require access to the materials after six months, you can subscribe to the APIDM professional membership to retain access to the LMS for all the courses you complete with APIDM, as long as you maintain the annual membership.