Copy That Sells

Limited Seats
17,000 LKR
Including lunch
Creating Impactful Digital Content
Your Ticket to Crafting Captivating Copy that Converts!
26th October 2023
1 Day
In-person Boot camp
6 hours (10.00am - 4.00pm)

Tired of boring text that doesn't make a difference? Whether you are a copy expert, content lover, or marketing pro, our special bootcamp is just for you!

Learning Outcomes

How to compel your readers using timeless sales psychology so you can gently and ethically stoke people to act NOW

Understanding the difference between brand tone and voice and how to translate that into your copy to build trust, community, and raving fans through effective campaigns

Practical implementation of copywriting principles, techniques, and strategies to write copy for social media, website pages, and email

How to write clear and compelling copy using popular copy formulas, power words, and leveraging AI such as Chat GPT, Grammarly, and Hemingway

Best practices used by top brands in how they use words to shape their brand, convey their purpose and motivate people to become customers

Who is this program for?

- Professionals in digital marketing, content creation, and related fields

- Small business owners looking to improve their online presence

- Freelancers and aspiring copywriters seeking to enhance their skills

- Individuals interested in pursuing a career in digital marketing

- Marketing enthusiasts looking to stay updated with the latest trends

Upon successful completion of Copy that Sells Bootcamp, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.

Program Schedule

Session 01 : What is copywriting and why is it an important skill for digital marketers?

Session 02 : How to do deep, topical research

Session 03 : How to simplify complex information

Session 04 : How to write clear and compelling copy

Session 05 : Understanding brand tone and voice

Session 06 : Group Work (Introduction + working time)

Session 07 : Evaluation

Tools you'll be familiar with

  • logo
  • logo
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Copywriting involves creating persuasive content for online platforms,
and HubSpot has conducted studies on content marketing and copywriting in 2023.

Here are some key findings

Content with lists every 500 words gets 70% more traffic.

Personalized calls to action boost conversion chances by 202%.

Landing page ad copy with social proof has a 1% higher conversion rate.

Headlines with 10-13 words attract 2 times more site traffic and 1.5 times more shares than shorter ones.

Pages with under 200 words have the highest average conversion rate.

APIDM Certified professionals work for

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Resource Person

Program trainer Nazreen Ramiz

Nazreen Ramzi

Nazreen Ramzi is a seasoned Copywriter and Brand Messaging Strategist with over 12 years of experience in content marketing, digital communications, and brand storytelling. She has a diverse background in management and marketing, having collaborated with notable clients like BBC, NatGeo, and Disney.

Her expertise lies in helping creative entrepreneurs, modern businesses, and SaaS companies enhance their messaging for increased conversions. She achieves this through copywriting, ongoing content creation across various digital platforms, and corporate training. Nazreen's portfolio spans from solo entrepreneurs to small businesses and includes organizations like Rakuten Viber, Gifted (Sweden), Yoho Bed, and Australian Aid, where she has crafted compelling content and aided in ideation.

Frequently Asked Questions

Why is copywriting essential for businesses?

Copywriting is essential because it helps businesses effectively communicate their brand, products, and services to their target audience. It has the power to engage, persuade, and ultimately drive customer actions, such as making a purchase or signing up for a service.

How does quality copywriting impact business success?

Quality copywriting can have a profound impact on business success by improving conversion rates, increasing brand awareness, and enhancing customer engagement. It helps businesses stand out in a crowded marketplace and build lasting relationships with their audience.

What role does copywriting play in digital marketing?

Copywriting is a cornerstone of digital marketing. It is used in various digital channels, including websites, social media, email marketing, and online advertising. Well-crafted copy ensures that marketing messages resonate with the target audience, driving traffic and conversions.

Are there any industry-specific statistics highlighting the importance of copywriting?

Yes, various industries have seen significant improvements in key metrics after investing in quality copy. For instance, e-commerce businesses have reported up to a 113% increase in conversions with persuasive product descriptions. Similarly, B2B companies that prioritize content marketing with well-written copy often generate 67% more leads.

How can professional copywriters contribute to a business's success?

Professional copywriters bring expertise in crafting compelling and persuasive content tailored to the specific needs of a business. They understand the nuances of different industries and audiences, ensuring that the messaging aligns with brand goals and drives results. Hiring a skilled copywriter can be a strategic investment in achieving business objectives.


Limited Seats
17,000 LKR
(Including lunch)

Contact Shafraz

+94 771 775 763