Tired of boring text that doesn't make a difference? Whether you are a copy expert, content lover, or marketing pro, our special bootcamp is just for you!
How to compel your readers using timeless sales psychology so you can gently and ethically stoke people to act NOW
Understanding the difference between brand tone and voice and how to translate that into your copy to build trust, community, and raving fans through effective campaigns
Practical implementation of copywriting principles, techniques, and strategies to write copy for social media, website pages, and email
How to write clear and compelling copy using popular copy formulas, power words, and leveraging AI such as Chat GPT, Grammarly, and Hemingway
Best practices used by top brands in how they use words to shape their brand, convey their purpose and motivate people to become customers
- Professionals in digital marketing, content creation, and related fields
- Small business owners looking to improve their online presence
- Freelancers and aspiring copywriters seeking to enhance their skills
- Individuals interested in pursuing a career in digital marketing
- Marketing enthusiasts looking to stay updated with the latest trends
Session 01 : What is copywriting and why is it an important skill for digital marketers?
Session 02 : How to do deep, topical research
Session 03 : How to simplify complex information
Session 04 : How to write clear and compelling copy
Session 05 : Understanding brand tone and voice
Session 06 : Group Work (Introduction + working time)
Session 07 : Evaluation
Copywriting involves creating persuasive content for online platforms,
and HubSpot has conducted studies on content marketing and copywriting in 2023.
Here are some key findings
Content with lists every 500 words gets 70% more traffic.
Personalized calls to action boost conversion chances by 202%.
Landing page ad copy with social proof has a 1% higher conversion rate.
Headlines with 10-13 words attract 2 times more site traffic and 1.5 times more shares than shorter ones.
Pages with under 200 words have the highest average conversion rate.
"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Marketing Research Analyst
"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Founder & Creative Director
Nazreen Ramzi is a seasoned Copywriter and Brand Messaging Strategist with over 12 years of experience in content marketing, digital communications, and brand storytelling. She has a diverse background in management and marketing, having collaborated with notable clients like BBC, NatGeo, and Disney.
Her expertise lies in helping creative entrepreneurs, modern businesses, and SaaS companies enhance their messaging for increased conversions. She achieves this through copywriting, ongoing content creation across various digital platforms, and corporate training. Nazreen's portfolio spans from solo entrepreneurs to small businesses and includes organizations like Rakuten Viber, Gifted (Sweden), Yoho Bed, and Australian Aid, where she has crafted compelling content and aided in ideation.
Copywriting is essential because it helps businesses effectively communicate their brand, products, and services to their target audience. It has the power to engage, persuade, and ultimately drive customer actions, such as making a purchase or signing up for a service.
Quality copywriting can have a profound impact on business success by improving conversion rates, increasing brand awareness, and enhancing customer engagement. It helps businesses stand out in a crowded marketplace and build lasting relationships with their audience.
Copywriting is a cornerstone of digital marketing. It is used in various digital channels, including websites, social media, email marketing, and online advertising. Well-crafted copy ensures that marketing messages resonate with the target audience, driving traffic and conversions.
Yes, various industries have seen significant improvements in key metrics after investing in quality copy. For instance, e-commerce businesses have reported up to a 113% increase in conversions with persuasive product descriptions. Similarly, B2B companies that prioritize content marketing with well-written copy often generate 67% more leads.
Professional copywriters bring expertise in crafting compelling and persuasive content tailored to the specific needs of a business. They understand the nuances of different industries and audiences, ensuring that the messaging aligns with brand goals and drives results. Hiring a skilled copywriter can be a strategic investment in achieving business objectives.