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Data Science Mastery Program

Fueling Business Intelligence and Growth
350 USD
03 Months
100% Online
February 2024 Intake
Installments Available
in collaboration with
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In today's fast-paced and data-centric business landscape, the significance of data cannot be overstated.

Join us on a journey to explore the world of data science and leverage data as a strategic tool for informed decision-making through our Data Science Mastery Program. What sets this program apart is the emphasis on practical, real-world skills, encompassing mastery of data analytics fundamentals, and advanced tools like Power BI, SQL, and Weka, all under the guidance of expert resource persons. This program is ideal for professionals and undergraduates with a basic understanding of data analysis.

Learning Outcomes

Develop a solid foundation in data analytics for informed decision-making.

Apply data analytics techniques in a business context.

Communicate insights effectively through data storytelling.

Utilize business analytics foundations for valuable insights.

Gain expertise in Power BI, from core concepts to creating engaging reports, transforming data for analysis, streamlining processes, and effective collaboration.

Discover the fundamentals of Artificial Intelligence and Machine Learning, with a hands-on approach using Weka.

Who is the program for?

This program is tailored for non-technical managers, senior executives, and business managers across all industries and departments, or anyone seeking to master data science to enhance their management decision-making, regardless of their technical background.

Certificate
Credly Badge

APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Data Science Foundation Program credential that you can use to showcase what you've accomplished.

Program Outline

Unit 1: Data Science Foundation Program

Unit 2: Data Visualization with Power BI - Advanced

Unit 3: Introductory Machine Learning Principles

Unit 1

Module 1: Learning Data Analytics and Statistics

Module 2: Learning Data Science: Tell Stories with Data

Module 3: Data Analytics for Business Professionals and Statistics

Module 4: Design Thinking for Effective Dashboards

Module 5: Data Visualization Best Practices and Power BI (Level 1)

Unit 2

Module 7: Introduction to Power BI and components

Module 8: Data Management, Data Exploration and Transformation

Module 9: Measures and Calculations

Module 10: Advanced Calculations with DAX Formulas

Module 11: Optimizing Data Security, Collaboration, and Governance

Module 03

Module 12:SQL for Data Science

Module 13: Machine Learning Foundations

Module 14: Introduction to Generative AI and cases of usage

Module 04

Social Media Marketing

Organic Social Media Marketing

Online Reputation Management

Facebook, LinkedIn, YouTube Twitter, Instagram Advertising

Campaign Optimization

Module 05

Display & Video Advertising

Introduction to Display Advertising

Setting up Google Ad Campaigns

Setting up YouTube Ad Campaigns

Advanced Targeting Methods

Remarketing campaigns

Third-party Ad Serving

Module 06

Search Engine Marketing

Conducting Keyword Research

Setting up PPC Campaigns

Measuring and optimizing campaigns

Module 07

Campaign and Analytics

Introduction to Web Analytics

Setting up Facebook Pixel Tracking for Website

Interpretation of Data Analytics

Decision-making Based on the Campaign Data

Tools you'll be familiar with

  • tableau
  • powerbi
  • weka

What Our Alumni Say

  • amrik

    "As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

    Amrik Daryanani

    Marketing Research Analyst

  • charith

    "I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

    Charitha Dias

    Product Manager

  • anojan

    "I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

    Anojan Perinparajah

    Category Manager

  • prageeth

    “APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

    Prageeth Wimalarathne

    Creative Director

  • rashain

    "The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

    Rashain Salgado

    Founder & Creative Director

APIDM Certified professionals work for

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Data-related jobs will be among the most in-demand roles by 2025, with a projected growth rate of 41% compared to 2019.

McKinsey Global Institute estimates that data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable compared to their less data-driven counterparts. Also, In a study by PwC, 61% of CEOs reported that they rely on data analytics to make informed business decisions.

Explore Your Learning Options

We understand that not everyone may have the time or need to complete the entire Data Science Mastery Program. That's why we offer you the flexibility to choose from any of the three units within the program. By selecting and successfully completing one of these units, you will earn a Credly badge to showcase your expertise in that specific area. So, whether you're interested in mastering data analytics, becoming a Power BI pro, or delving into introductory machine learning principles, you can tailor your learning journey to your specific interests and needs. Select a unit that aligns with your goals and embark on your learning adventure today.

Learning Options

Unit 1: Data Science Foundation Program

Unit 2: Data Visualization with Power BI - Advanced

Unit 3: Introductory Machine Learning Principles

Unit 1

Data Science Foundation Program

In Unit 1, You will build a solid foundation in data analytics, statistics, data storytelling, and business analytics fundamentals. This unit serves as the cornerstone of your data science journey, covering everything from the basics to advanced tools like Power BI for data visualization. Whether you're looking to master data analytics or explore the exciting world of data science, this unit provides you with the essential knowledge and skills to kickstart your data-driven adventure.

Credly Badge
Unit 2

Data Visualization with Power BI - Advanced

Take your data visualization skills to the next level with advanced training in Power BI. Explore components, data management, exploration, transformation, measures, calculations, and advanced DAX formulas. Learn to optimize data security, collaboration, and governance to create impactful reports and dashboards.

Credly Badge
Unit 3

Introductory Machine Learning Principles

Delve into the world of machine learning with a focus on practical applications. Start with SQL for Data Science, then explore machine learning foundations and introductory concepts of generative AI. This unit offers hands-on experience using Weka and is ideal for those interested in enhancing their decision-making with machine learning insights.

Credly Badge
Module 04

Social Media Marketing

Organic Social Media Marketing

Online Reputation Management

Facebook, LinkedIn, YouTube Twitter, Instagram Advertising

Campaign Optimization

Module 05

Display & Video Advertising

Introduction to Display Advertising

Setting up Google Ad Campaigns

Setting up YouTube Ad Campaigns

Advanced Targeting Methods

Remarketing campaigns

Third-party Ad Serving

Module 06

Search Engine Marketing

Conducting Keyword Research

Setting up PPC Campaigns

Measuring and optimizing campaigns

Module 07

Campaign and Analytics

Introduction to Web Analytics

Setting up Facebook Pixel Tracking for Website

Interpretation of Data Analytics

Decision-making Based on the Campaign Data

Panel of Trainers

Evaluation Method

Throughout each unit, you will have the opportunity to demonstrate your understanding and mastery through a series of three assignments. These assignments are designed to reinforce your learning and provide you with hands-on experience in applying the knowledge and skills you have gained.
Additionally, each unit will culminate in a final comprehensive project, allowing you to showcase your proficiency in the unit's subject matter. This project will be a practical application of what you've learned and will help solidify your expertise.
To ensure your grasp of the material, there will also be a comprehensive exam at the end of the program. The pass mark for all assignments, projects, and the final exam is set at 65%. This ensures that you have a strong understanding of the content and are well-prepared to apply it in real-world scenarios.
These evaluation methods are designed to support your learning journey and ensure your readiness to excel in the field of data science.

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350 USD
Darren

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