Data Science Mastery Program
Join us on a journey to explore the world of data science and leverage data as a strategic tool for informed decision-making through our Data Science Mastery Program. What sets this program apart is the emphasis on practical, real-world skills, encompassing mastery of data analytics fundamentals, and advanced tools like Power BI, SQL, and Weka, all under the guidance of expert resource persons. This program is ideal for professionals and undergraduates with a basic understanding of data analysis.
Learning Outcomes
Develop a solid foundation in data analytics for informed decision-making.
Apply data analytics techniques in a business context.
Communicate insights effectively through data storytelling.
Utilize business analytics foundations for valuable insights.
Master Tableau for impactful data visualization and reporting.
Gain expertise in Power BI, from core concepts to creating engaging reports, transforming data for analysis, streamlining processes, and effective collaboration.
Discover the fundamentals of Artificial Intelligence and Machine Learning, with a hands-on approach using Weka.
Who is the program for?
This program is tailored for non-technical managers, senior executives, and business managers across all industries and departments, or anyone seeking to master data science to enhance their management decision-making, regardless of their technical background.
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Data Science Foundation Program credential that you can use to showcase what you've accomplished.
Program Outline
Unit 1: Data Science Foundation Program
Unit 2: Data Visualization with Power BI - Advanced
Unit 3: Introductory Machine Learning Principles
Module 04: Social Media Marketing
Module 05: Display & Video Advertising
Module 06: Search Engine Marketing
Module 07: Campaign and Analytics
Module 08: Campaign Tracking & Analytics
Fundamentals of Digital Marketing
Learning Data Analytics and Statistics
Learning Data Science: Tell Stories with Data
Data Analytics for Business Professionals and Statistics
Design Thinking for Effective Dashboards
Data Visualization Best Practices and Power BI (Level 1)
Digital Marketing Strategy
Introduction to Power BI and components
Data Management, Data Exploration and Transformation
Measures and Calculations
Advanced Calculations with DAX Formulas
Optimizing Data Security, Collaboration, and Governance
Content Marketing
SQL for Data Science
Machine Learning Foundations
Introduction to Generative AI and cases of usage
Social Media Marketing
Organic Social Media Marketing
Online Reputation Management
Facebook, LinkedIn, YouTube Twitter, Instagram Advertising
Campaign Optimization
Display & Video Advertising
Introduction to Display Advertising
Setting up Google Ad Campaigns
Setting up YouTube Ad Campaigns
Advanced Targeting Methods
Remarketing campaigns
Third-party Ad Serving
Search Engine Marketing
Conducting Keyword Research
Setting up PPC Campaigns
Measuring and optimizing campaigns
Measuring the effectiveness of content and influencer campaigns
Campaign and Analytics
Introduction to Web Analytics
Setting up Facebook Pixel Tracking for Website
Interpretation of Data Analytics
Decision-making Based on the Campaign Data
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Data-related jobs will be among the most in-demand roles by 2025, with a projected growth rate of 41% compared to 2019.
McKinsey Global Institute estimates that data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable compared to their less data-driven counterparts. Also, In a study by PwC, 61% of CEOs reported that they rely on data analytics to make informed business decisions.
Explore Your Learning Options
We understand that not everyone may have the time or need to complete the entire Data Science Mastery Program. That's why we offer you the flexibility to choose from any of the three units within the program. By selecting and successfully completing one of these units, you will earn a Credly badge to showcase your expertise in that specific area. So, whether you're interested in mastering data analytics, becoming a Power BI pro, or delving into introductory machine learning principles, you can tailor your learning journey to your specific interests and needs. Select a unit that aligns with your goals and embark on your learning adventure today.
Explore Your Learning Options
We understand that not everyone may have the time or need to complete the entire Data Science Mastery Program. That's why we offer you the flexibility to choose from any of the three units within the program. By selecting and successfully completing one of these units, you will earn a Credly badge to showcase your expertise in that specific area. So, whether you're interested in mastering data analytics, becoming a Power BI pro, or delving into introductory machine learning principles, you can tailor your learning journey to your specific interests and needs. Select a unit that aligns with your goals and embark on your learning adventure today.
Explore Your Learning Options
We understand that not everyone may have the time or need to complete the entire Data Science Mastery Program. That's why we offer you the flexibility to choose from any of the three units within the program. By selecting and successfully completing one of these units, you will earn a Credly badge to showcase your expertise in that specific area. So, whether you're interested in mastering data analytics, becoming a Power BI pro, or delving into introductory machine learning principles, you can tailor your learning journey to your specific interests and needs. Select a unit that aligns with your goals and embark on your learning adventure today.
Learning Options
Unit 1: Data Science Foundation Program
Unit 2: Data Visualization with Power BI - Advanced
Unit 3: Introductory Machine Learning Principles
Module 04: Social Media Marketing
Module 05: Display & Video Advertising
Module 06: Search Engine Marketing
Module 07: Campaign and Analytics
Module 08: Campaign Tracking & Analytics
Data Science Foundation Program
In Unit 1, You will build a solid foundation in data analytics, statistics, data storytelling, and business analytics fundamentals. This unit serves as the cornerstone of your data science journey, covering everything from the basics to advanced tools like Power BI for data visualization. Whether you're looking to master data analytics or explore the exciting world of data science, this unit provides you with the essential knowledge and skills to kickstart your data-driven adventure.
Data Visualization with Power BI - Advanced
Take your data visualization skills to the next level with advanced training in Power BI. Explore components, data management, exploration, transformation, measures, calculations, and advanced DAX formulas. Learn to optimize data security, collaboration, and governance to create impactful reports and dashboards.
Introductory Machine Learning Principles
Delve into the world of machine learning with a focus on practical applications. Start with SQL for Data Science, then explore machine learning foundations and introductory concepts of generative AI. This unit offers hands-on experience using Weka and is ideal for those interested in enhancing their decision-making with machine learning insights.
Social Media Marketing
Organic Social Media Marketing
Online Reputation Management
Facebook, LinkedIn, YouTube Twitter, Instagram Advertising
Campaign Optimization
Display & Video Advertising
Introduction to Display Advertising
Setting up Google Ad Campaigns
Setting up YouTube Ad Campaigns
Advanced Targeting Methods
Remarketing campaigns
Third-party Ad Serving
Search Engine Marketing
Conducting Keyword Research
Setting up PPC Campaigns
Measuring and optimizing campaigns
Measuring the effectiveness of content and influencer campaigns
Campaign and Analytics
Introduction to Web Analytics
Setting up Facebook Pixel Tracking for Website
Interpretation of Data Analytics
Decision-making Based on the Campaign Data
Panel of Trainers
Evaluation Method
Throughout each unit, you will have the opportunity to demonstrate your understanding and mastery through a series of three assignments. These assignments are designed to reinforce your learning and provide you with hands-on experience in applying the knowledge and skills you have gained.
Additionally, each unit will culminate in a final comprehensive project, allowing you to showcase your proficiency in the unit's subject matter. This project will be a practical application of what you've learned and will help solidify your expertise.
To ensure your grasp of the material, there will also be a comprehensive exam at the end of the program. The pass mark for all assignments, projects, and the final exam is set at 65%. This ensures that you have a strong understanding of the content and are well-prepared to apply it in real-world scenarios.
These evaluation methods are designed to support your learning journey and ensure your readiness to excel in the field of data science.
Explore Your Learning Options
We understand that not everyone may have the time or need to complete the entire Data Science Mastery Program. That's why we offer you the flexibility to choose from any of the three units within the program. By selecting and successfully completing one of these units, you will earn a Credly badge to showcase your expertise in that specific area. So, whether you're interested in mastering data analytics, becoming a Power BI pro, or delving into introductory machine learning principles, you can tailor your learning journey to your specific interests and needs. Select a unit that aligns with your goals and embark on your learning adventure today.
Frequently Asked Questions
Throughout each unit, you will have the opportunity to demonstrate your understanding and mastery through a series of three assignments. These assignments are designed to reinforce your learning and provide you with hands-on experience in applying the knowledge and skills you have gained.
Additionally, each unit will culminate in a final comprehensive project, allowing you to showcase your proficiency in the unit's subject matter. This project will be a practical application of what you've learned and will help solidify your expertise.
To ensure your grasp of the material, there will also be a comprehensive exam at the end of the program. The pass mark for all assignments, projects, and the final exam is set at 65%. This ensures that you have a strong understanding of the content and are well-prepared to apply it in real-world scenarios.
These evaluation methods are designed to support your learning journey and ensure your readiness to excel in the field of data science.
The resource person will do a demonstration and present an explanation. After the demonstration, students will be allowed to try it on their own. We have allocated sufficient time for this. Students may share their screens and ask for help from the resource person. Further, we use the "Breakout Rooms” feature on our virtual class platform to assign students to different groups and prompt them to do a hands-on activity as a group.
Yes. APIDM qualifications are already recognized by many employers in the region and most of our past students are successfully building careers in digital marketing.
To ensure that you have access to technical support and assistance throughout the course, you will be assigned a dedicated Program Convenor (PC). Your PC will be available to assist you with any queries or concerns that you may have. Please feel free to reach out to your PC for any support that you require during the course.
The evaluation method for this program is a combination of a final assignment (50%), continuous assessment (30%), attendance (10%), and class participation (10%).
Contact Shasindu
+94 771 775 763
