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Search Engine Optimization Masterclass

From Novice to SEO Pro

308 USD

188 USD

100% Online

April 2025 intake

Tuesday & Thursday 7.30pm - 9.30pm

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The Search Engine Optimization Masterclass program is your comprehensive guide to understanding and leveraging SEO to enhance your brand's online presence. In this 4-month program, you'll learn the latest SEO techniques to optimize your website for search engine crawlers and algorithms. You will also gain a deeper understanding of how SEO can impact your brand's responsiveness and engagement in the search engine results pages.

Learning Outcomes

Gain a strong understanding of SEO principles and concepts.

Conduct effective keyword research for targeted optimization.

Implement technical SEO practices to enhance website performance.

Develop a mobile SEO strategy for increased mobile device traffic.

Optimize website content to improve search engine visibility.

Measure and analyze the effectiveness of SEO efforts.

Who is this program for?

This course is recommended for digital marketers, SEO freelancers, bloggers, web developers/website owners, entrepreneurs/business owners, content creators and individuals who want to learn and master the SEO game.

APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Search Engine Optimization Mastery Program credential that you can use to showcase what you've accomplished.

Program Outline

Module 01: Course Introduction: Learning Process and Expectations Overview of SEO

Module 02: SEO Siloing & Keyword Research

Module 03: Content Optimisation

Module 04: Technical Optimisation 1

Module 05: Advanced Technical Optimisation 2

Module 06: Offpage SEO

Module 07: Measuring SEO Effectiveness

Module 08: International & Local SEO

Module 09: SEO and AI

Module 10: Final SEO Lecture

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Tools you'll be familiar with

70% of marketers think SEO is more effective at driving sales than PPC,SEO can reduce customer acquisition costs by up to 87.4%.

By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.

"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

Amrik Daryanani

Marketing Research Analyst
"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

Charitha Dias

Product Manager
"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

Anojan Perinparajah

Category Manager
“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

Prageeth Wimalarathne

Creative Director
"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

Rashain Salgado

Founder & Creative Director