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Advanced Performance Marketing and Analytics

Transform Your Marketing Strategy: Drive Results with Data

308 USD

188 USD

100% Online

April 2025 intake

Monday & Friday
7.30pm - 9.30pm

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Unlock your potential with our Advanced Performance Marketing and Analysis program. Designed for marketing professionals seeking to elevate their skills, this comprehensive 40-hour course dives deep into the strategies and tools necessary to drive data-driven marketing success. You'll master key concepts, from setting strategic objectives to advanced analytics, ensuring you can optimize every aspect of your campaigns. Gain hands-on experience with real-world projects and insights from industry experts to transform your marketing approach.

Learning Outcomes

In-depth Understanding: Master performance marketing principles, terminology, and ecosystem dynamics.

Strategic Excellence: Create effective strategies, set clear objectives, and identify key KPIs.

Technical Skills: Gain proficiency in tracking, pixel implementation, tag management, and server-side tracking.

Data-driven Insights: Develop advanced analytics skills using tools like Google Analytics for actionable insights.

Hands-on Experience: Apply concepts through real-world projects and a capstone, benefiting from industry expert insights.

Who is this program for?

Individuals who are already familiar with marketing fundamentals and are seeking to enhance their expertise in performance-driven strategies and analytics.

Marketing Manager

Digital Marketer

E-Commerce Specialist

Data Analysts with a focus on marketing

Lead Generation Professionals

APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Advanced Performance Marketing and Analytics Program credential that you can use to showcase what you've accomplished.

Program Outline

Module 01: Foundations of Performance Marketing

Module 02: Performance Marketing Strategic Planning

Module 03: Performance Marketing for Lead Generations

Module 04: Performance Marketing for eCommerce

Module 05: Technical Mastery

Module 06: Analytics & BI

Module 07: Practical Applications

Module 08: Capstone Project

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Tools you'll be familiar with

By analyzing data and optimizing campaigns, businesses can achieve significant sales growth. This reinforces the notion that mastering performance marketing equips you with valuable analytical skills that directly translate to improved marketing results.

"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

Amrik Daryanani

Marketing Research Analyst
"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

Charitha Dias

Product Manager
"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

Anojan Perinparajah

Category Manager
“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

Prageeth Wimalarathne

Creative Director
"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

Rashain Salgado

Founder & Creative Director