Diploma in Digital Driven Marketing
Diploma in Digital Driven Marketing
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The 1-Year Diploma That Will Guide You for a Career in Digital-Driven Marketing
Presenting the Diploma in Digital Driven Marketing, the premier diploma designed by APIDM and approved by TVEC Sri Lanka that transforms you into a Full-Stack Marketer in just 12 months. Designed as a practical, high-impact alternative to a digital marketing degree, this program bridges the gap between academic theory and real-world execution. While university degrees focus on theory, we ensure you learn from industry experts and apply your skills to real-world projects for immediate impact. Ideal for school leavers and undergraduates of marketing or business management degree programs, this is your pathway to a recognized qualification and a lifelong career. Enroll today!
Learning Outcomes
Progress seamlessly from basic to advanced levels in the realm of digital marketing.
Learn the art of executing digital marketing campaigns with precision.
Take charge of developing and promoting your own website for optimal online presence.
Develop and refine your data analysis skills to make informed decisions.
Stay abreast of the latest industry developments and seamlessly integrate them into your strategies.
Cultivate practical business skills that translate theory into tangible results.
Build essential soft skills to boost your confidence as a marketer.
Who is this program for?
Students after G.C.E. Advanced Level (A/L)
Marketing/Management undergraduates
Marketing/Management graduates
Why Choose This Diploma Over a General Degree??
Unlike a general 3-4 year digital marketing degree, our 1-year Diploma offers an accelerated pathway to the workforce.
You gain equal theoretical depth but with 100% more practical application. While employers value general business degrees, a specialized diploma in digital marketing sets you apart with focused expertise.
This is the ideal 'companion program' for undergraduates, proving to employers you possess both foundational business knowledge and hands-on digital skills.
Upon successful completion of The Diploma in Digital Driven Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Diploma Program Curriculum
Semester 1 - Core Modules
Business Organizations and Structures
Business Industries and Trends
Principles of Business Management
Challenges for Marketers in the Digital Age
Entrepreneur Mindset
Breaking the Language Barrier
Self Discovery - Finding your "Why"
Growth Mindset - Getting out of the fear zone and starting a growth mindset
Guest Lectures - Life lessons from successful Digital Entrepreneurs
Boosting Your Productivity
Responsible Use of Social Media and Personal Branding
Managing Your Personal Finance Session
Emotional Intelligence
Critical Thinking
Digital Wellbeing
Communication Skills
Corporate Etiquette
The Internet
How Website Work
Setting Up a Site - Practical
The WordPress Dashboard - Practical
Customizing Your Site - Practical
Introduction to Marketing
Market Research and Consumer Insights
Consumer Demand Planning
Buying Behavior Models
Digital Consumer Behavior
Introduction to Speechcraft and Public Speaking
Meeting Roles and Responsibilities
Organize Your Speech
Your Body Speaks
Vocal Variety
Impromptu Speaking
Evaluate to Motivate
Negotiate to Win
Working with Words
Engaging in Small Talk
Marketing in a Digital World
Research Tools for Digital Marketing
Introduction to Social Media Marketing
Introduction to Display Advertising
Location Based Marketing Tools
Measurement Tools in Digital Marketing
Digital Marketing Planning
Keeping Up to Date with Digital Marketing
Other Digital Channels: Introduction
Introduction to Business Ethics & Corporate Social Responsibility
Ethical Decision Making and Corporate
Sustainability and Environmental Responsibility
Ethical Leadership
Ethical Marketing Practices
Global Ethics and Cultural Diversity
Ethics in the Digital Age
Corporate Social Responsibility, Reporting and Accountability
Introduction to Emerging Marketing
The local and Global Paradigms
Emerging Technologies and Future Trends
Influencer Marketing
Service Marketing
International Marketing
Channels of Distribution
Sales Strategies and Techniques
Sales Team Management
Semester 2 - Core Modules
Introduction to Digital Marketing Strategy
Digital Planning Frameworks
Customer Persona Building
Developing a Digital Strategy Plan
Customer Journey Mapping
Performance Marketing Planning
Content Marketing Fundamentals
Digital Communication
Digital Media Platforms
Refresher Session - Introduction to Social Media Marketing
Social Media Brand Voice
Social Media Content Planning
Understanding SNS Algorithms
Meta Business Tools
Meta Advertising Platform
LinkedIn Ads
TikTok for Marketing
Introduction to Display & Video Advertising
Google Display Network Advertising
3rd Party Ad Serving
Video Advertising
Introduction to SEM
Pay-Per-Click (PPC) Search Engine Advertising
Introduction to Digital Analytics
Google Analytics
Measurement Planning
Campaign Tagging
Other Analytics Tools
Introduction to Cyber Crimes & Prevention
Cyber Laws: Global vs Local
Introduction to Cyber Security
Data Protection Regulations: Global vs Local
Impact of Data Protection on Campaign Tracking
Social Networks & Data Protection: Consumer vs Advertiser
Introduction to AI
Getting to know the Tools
Prompt Engineering
Automation Tools
The Agency Framework
Digital Expansion, Ecosystem and Partnerships
Agency-Client Relationships
Agency Career Preparation
Practical Execution of Digital Marketing Skills in the Business World
The Diploma in Digital Driven Marketing program incorporates Toastmasters Speechcraft, a condensed module designed to boost communication and leadership skills in just a few weeks. Participants get hands-on practice and personalized feedback from seasoned Toastmasters mentors, covering speech organization, body language, and effective communication techniques. The program's adaptability to diverse settings ensures a customized learning experience, highlighting confidence-building and providing networking opportunities for swift and impactful personal and professional growth.
Toastmasters International® and all other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International. This website is the opinion of the creator and is independent of Toastmasters International. It is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Toastmasters International.
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
The Industry Accreditation Panel
Streamlined Excellence in Digital Marketing Education: The Diploma in Digital Driven Marketing is renowned for its Industry Accreditation, a mark of excellence endorsed by a panel of industry leaders. This seal of approval guarantees that the program's content meets the highest standards, ensuring students of the program possess the most relevant and in-demand digital marketing skills in the industry.
The Industry Accreditation
Nestlé Lanka
Digital Media at Mobitel (Pvt) Ltd
Digibrush (Sri Lanka)
Hiperlogy (Singapore)
Altered Experience (Pvt) Ltd
Commqube (PVT) Ltd
7 Needle (PVT) Ltd
Cargills
Digital Marketing at
SLT Digital Services
LOLC Finance PLC
Panel of Trainers
Frequently Asked Questions
This program offers a comprehensive approach to digital marketing, blending practical skills with theoretical knowledge. Key features include a hands-on approach to digital marketing essentials, basic WordPress development, and enhanced communication skills developed through Toastmasters Speechcraft. A distinctive aspect of the program is the unique opportunity for each student to work directly with a small business owner. This collaboration is designed to provide invaluable experience, allowing students to apply their learning in a practical context.
This program has been registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.
Yes, attestation of this qualification is possible, via the Ministry of Foreign Affairs, since the program is registered with TVEC.
Incorporated into the APIDM's Diploma in Digital Driven Marketing, the Toastmasters Speechcraft Program is designed to rapidly enhance fundamental public speaking skills. This program features interactive segments in a classroom setting, led by experienced Toastmasters who provide educational sessions, mentorship, and constructive feedback. By engaging all participants in practical exercises, it effectively builds essential communication and confidence skills, vital for success in the digital marketing field.
The Skills Development Project in the Diploma in Digital Driven Marketing by APIDM is a key initiative designed to enhance employability. This project ensures that upon completion, students are equipped with hands-on experience and a deep understanding of the digital marketing landscape, preparing them for immediate professional engagement in this rapidly evolving field.
The Diploma in Digital Marketing is a 1-year academic qualification covering theory and practice, ideal for students and career starters. The Mastery Program is a 6-month intensive skill-up course designed for working professionals.
This diploma is a professional qualification. Employers widely respect it as a practical, hands-on diploma course, but not a direct alternative to a degree because it focuses on current industry tools and employability rather than just theory.
Yes, this program is a TVEC Registered qualification, ensuring it meets national education standards in Sri Lanka.
