This is the most preliminary level certification offered by APIDM.
As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 60 hours course effectively covers all key aspects of modern digital marketing which help to form a strong foundation for advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics, etc. This course consists of the right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate level course.
Students who complete the Certificate in Digital Marketing program at APIDM are eligible to apply for industry internship opportunities offered under our Industry Training Partner Program. APIDM’s Industry Training Partner Program (ITPP) is supported by some of the leading digital advertising agencies in Asia and many other companies. The industry internship program will enable our students to set a foundation for a stable and successful career in digital marketing.
The Certificate in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!
Module 01: Marketing in a Digital World
Module 02: Research Tools for Digital Marketing
Module 03: Introduction to Social Media Marketing
Module 04: Introduction to Search Engine Marketing
Module 05: Introduction to Display Advertising
Module 06: Location Based Marketing Tools
Module 07: Measurement Tools in Digital Marketing
Module 08: Digital Marketing Planning
Module 09: Keeping Up to Date with Digital Marketing
Module 10: Career Prospects in Digital Marketing
Module 11: Open Discussion with Resource Persons
Module 12: Practical Assignment
Class room sessions of 4 hours for 13 consecutive weeks on Mondays and Thursdays from 6.30PM - 8.30PM. Total course is 15 weeks, including the online exam.
At the end of the course, an online examination will be held and this exam will consist of multiple choice questions and 3 open ended questions. Those who successfully complete this exam with required pass mark of "70%" will be awarded with the accreditation: “Certificate in Digital Marketing”.