Digital Marketing Mastery Program
The Most Demanded Digital Marketing Course in Sri Lanka
Join over 2,000 alumni who have trusted APIDM since 2015. This 6-month curriculum is recognized as the most practical digital marketing course in Sri Lanka for working professionals. 30+ batches completed, with key Digital Marketing positions in Sri Lanka, Dubai, Qatar, Cambodia, and the Maldives filled with our alumni. We move beyond theory to master Advanced Strategy, Meta Ads, and Data Analytics. Enroll today to secure the skills demanded by top employers.
Learning Outcomes
Gain an in-depth understanding of digital marketing strategies.
Acquire practical skills in digital marketing tools and platforms.
Master the art of creating engaging content.
Understand consumer behavior in the digital age.
Develop data-driven decision-making skills.
Cultivate effective digital marketing strategies for brands.
Who is the program for?
No matter who you are,an ambitious marketing professional, a visionary business owner, or a budding entrepreneur,this comprehensive course is tailor-made to best equip you for the digital age of marketing.
Upon successful completion of The Digital Marketing Mastery Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Practical Course Syllabus
Module 01: Fundamentals
Module 02: Strategy
Module 03: Social Media (Organic)
Module 04: Social Media (Paid)
Module 05: Display & Video
Module 06: Search Marketing
Module 07: Analytics
Module 08: AI & Future Trends
Fundamentals of Digital Marketing
Build a solid foundation. Understand the evolution of digital marketing in Sri Lanka and globally. Learn to map the modern Customer Journey, define core terminology, and identify which channels work best for different business objectives.
Digital Marketing Strategy
Move beyond basics. Learn to build comprehensive digital marketing frameworks that align with actual business goals. You will master customer persona mapping, full-funnel strategy, and setting the right KPIs to measure real growth.
Organic Social Media Marketing
Master the art of brand building on social platforms. Learn to craft content strategies and social media brand voice for Facebook, Instagram, LinkedIn, and TikTok that build brand authority and engage your community without relying solely on paid spend.
Social Media Advertising (Facebook, Instagram, LinkedIn, and TikTok)
Master the technical side of paid media advertising on social platforms. Learn to set up, manage, and scale profitable campaigns using Meta Ads Manager, LinkedIn Ad Manager, and TikTok Ads. Covers advanced audience targeting, retargeting strategies, and ad creative best practices.
YouTube Video & Display Advertising
Capture attention across the web. Learn to execute visual campaigns using the Google Display Network (GDN) and YouTube Ads. Understand different ad formats, placement targeting, and how to drive brand awareness at scale.
Search Engine Marketing
Capture high-intent traffic on search engines. This module covers Google Ads (Search) for immediate lead generation and the fundamentals of Search Engine Optimization (SEO) to drive long-term organic traffic.
Data Analytics & Reporting (GA4)
Stop guessing and start measuring. Learn to interpret data using Google Analytics 4 (GA4). Track user behavior, conversion events, and ROI to optimize your future campaigns based on real evidence.
AI Tools for Modern Marketers
Future-proof your career. Discover how to leverage Artificial Intelligence (AI) tools to automate content creation, personalize customer experiences, and streamline your marketing workflow for maximum efficiency.
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Panel of Trainers
FAQs about our Digital Marketing Course
Please discuss this with your student coordination officer for more details.
The resource person will do a demonstration and present an explanation. After the demonstration, students will be allowed to try it on their own. We have allocated sufficient time for this. Students may share their screens and ask for help from the resource person. Further, we use the "Breakout Rooms” feature on our virtual class platform to assign students to different groups and prompt them to do a hands-on activity as a group.
Yes. APIDM qualifications are already recognized by many employers in the region and most of our past students are successfully building careers in digital marketing.
To ensure that you have access to technical support and assistance throughout the course, you will be assigned a dedicated Program Convenor (PC). Your PC will be available to assist you with any queries or concerns that you may have. Please feel free to reach out to your PC for any support that you require during the course.
The evaluation method for this program is a combination of an individual assignment (30%), MCQ Exam 1 (25%), MCQ Exam 2 (25%), live attendance (10%), and active participation in the class (10%).
