Generative AI in Modern Marketing

Stay Ahead in Marketing: Begin with ChatGPT to Master AI Tools.
Delivery Mode : Self-paced lessons 100% online
Duration : 15 hours. Approximately two weeks to complete.
125 USD

Transform your digital marketing landscape with ChatGPT, your all-in-one solution for diverse tasks in social media, content marketing, and SEO. Experience increased customer satisfaction, improved brand reputation, and a competitive advantage – ChatGPT is your key to unlocking unparalleled efficiency and results in the world of digital marketing.

Learning Outcomes

Grasp AI's role and application in modern marketing.

Master AI-focused marketing strategies.

Utilize AI tools like ChatGPT for enhanced marketing campaigns.

Create genuine, AI-optimized content, enhancing the usage of ChatGPT.

Infuse AI into strategic planning for precise insights.

Tackle business challenges with AI analytics.

Master prompt engineering for efficient AI interactions with ChatGPT.

Who is this program for?

Marketing Professionals seeking to enhance their strategies with AI

Digital Strategists aiming for AI-integrated campaigns

Content Creators looking to harness AI for optimized creation

Entrepreneurs wishing to leverage AI for business growth

Students intrigued by the fusion of AI and marketing

Program Certificate
Program Credly Badge

Earn a recognized badge upon completion, showcasing your expertise in integrating Generative AI into marketing.

Program Outline

1: Artificial Intelligence - An Introduction to Marketers

2: Getting to Know the Tools

3: An Introduction to Prompt Engineering

4: Generative AI for Content Creation

5: Using AI Tools in Strategy Formulation

6: Using AI for Business Problem Solving

Delve into AI's evolution and significance in today's marketing landscape

What is AI?

Two Branches of AI (Symbolic Systems and Neural Networks)

What is Generative AI

Some use cases of AI in marketing

Master the art of integrating AI into your marketing strategies

What are Large Language Models?

Three types of LLMs

What is a Multi-Modal LLM

Essential Generative AI Tools Kit for Marketers -Chat GPT / DALLE-E-3 / Gemini / CLAUDE 2 / Grammarly PRO

Harness the art of prompt engineering for optimal AI interactions

What is a prompt?

Prompt patterns

How do you write the correct prompts?

Micro Prompts and Mega Prompts

Fine-tuning your prompts

Maintaining a prompt library

Create compelling AI-powered content for your brand

Creating a Brand Voice using AI Tools

Creating Audience Personas using AI Tools

Using Chat GPT to prepare a content plan

Introduction to Jasper.ai – A Generative AI tool specially designed for marketing

Copywriting with AI

Social Media Content

Creating SEO content using LLMs (Chat GPT / Gemini / CLAUDE)

Image generation using AI tools

Generating images with MidJourney

Generating images with Stable Diffusion

Infuse your strategies with AI's analytical precision

Refining your marketing problem statement using Generative AI

Generative AI as a brainstorming partner for solution generation for your marketing problem

Using AI tools to do consumer journey Mapping

Using AI tools for fine-tuning your Objectives & Key Results

Navigate business challenges with the power of AI

How to train Chat GPT to understand your business problem

Creating an AI-based 'Mastermind Group"" of business leaders to support you

5 Whys Method

Six Thinking Hats Method

Devil's Advocate Method

The Intricacies of a Prompt

Prompt Patterns & Applications

Crafting Micro and Mega Prompts for Varied Outputs

Fine-tuning and Adjusting Prompts for Best Results

Efficiently Organizing and Curating a Prompt Library


Tools you'll be familiar with

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Enhance your marketing skills in the digital age with APIDM. Enroll now and embark on a transformative journey with AI

APIDM-qualified Professionals Work For

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Panel of Trainers

Frequently Asked Questions

What is the duration of the Generative AI in Modern Marketing program?

Because it is self-paced learning, you can decide the pace of completion. The entire course takes approximately 12 hours, with an additional 20 hours required for homework and self-paced practice sessions.

Is this program suitable for beginners with no prior experience in Generative AI?

This course is designed for marketing professionals, digital strategists, content creators, and entrepreneurs. Additionally, students and beginners with an interest in AI and marketing will find it beneficial.

Is there any exam for assessment during the program?

You have one multiple-choice exam to complete. The exam will have a maximum of 30 questions, and you will have 60 minutes to answer them. You need to score 60% or higher to receive the digital certification for APIDM. You have two attempts to take the exam. If you fail the first attempt, you can take the second attempt after 7 days. Make sure to study before taking the second attempt.

Are there assignments?

The trainers have provided some homework assignments, but they are not graded. It's optional to complete the homework, but we highly recommend that you do so. Doing the homework will help you practice the lessons from the course.

Why is this a self-paced course?

The best way to master Generative AI tools is by using the tools yourself. Self-paced learning allows you to carefully listen to the lessons, rewind and fast forward to understand them well, and then pause to practice what you learn.

Will there be an instructor-led live online version of this course?

This program is currently available as self-paced learning, allowing students to complete the course at their own pace. It was previously offered in two live instructor-led batches but is now only available as self-paced learning. In the event APIDM introduces the instructor-led classes again in the future, the students who enrolled in the self-paced program will get an extra special discounted rate for joining the instructor-led classes as well.

How do I enroll?

If you are satisfied with the program content and learning outcomes, you can click on the “Enroll Now” button on the course details page. Upon clicking this link, you will be directed to the MY APIDM platform, which is APIDM’s student access portal. Firstly, you need to create a MY APIDM account by providing your contact information. Please ensure that you complete all the mandatory fields in the registration form. After that, click on the checkbox to agree to the terms and conditions and then click “Proceed”.

Subsequently, you will be directed to our payment gateway to make the course fee payment. You can use a credit or debit card to complete the payment. Once the payment is confirmed, you will be redirected back to the MY APIDM portal, where you can access the Learning Management System for the course you enrolled in. You will receive email notifications confirming your enrollment. Once you access the LMS, you can progress through the program at your own pace.

Can I talk to someone before I enroll?

Of course, you can! Call one of our team members at +94 77 1775763 or send them a WhatsApp message asking for a callback. They will guide you through the registration process. We encourage you to try the chatbot on the bottom right-hand side corner of the course information page first if you have anything to clarify.

How long do I have access to the self-paced learning materials?

Your subscription to this self-paced program is valid for six months. You must complete the program within six months from the date you confirm your registration. It usually takes only two weeks to cover the course content, so six months is a generous time span for anyone to complete the program.

If you require access to the materials after six months, you can subscribe to the APIDM professional membership to retain access to the LMS for all the courses you complete with APIDM, as long as you maintain the annual membership.


125 USD