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Generative AI in Modern Marketing

Stay Ahead in Marketing: Begin with ChatGPT to Master AI Tools.
Delivery Mode : 100% Online Instructor-led Live Lessons
Duration : 4 Weeks
Course Starts : 18th March 2024 (Monday)
Course Dates : Mon, Tue, Wed - 7.30 PM to 9.30 PM
LKR 35,000
LKR 27,000

Transform your digital marketing landscape with ChatGPT, your all-in-one solution for diverse tasks in social media, content marketing, and SEO. Experience increased customer satisfaction, improved brand reputation, and a competitive advantage – ChatGPT is your key to unlocking unparalleled efficiency and results in the world of digital marketing.

Learning Outcomes

Grasp AI's role and application in modern marketing.

Master AI-focused marketing strategies.

Utilize AI tools like ChatGPT for enhanced marketing campaigns.

Create genuine, AI-optimized content, enhancing the usage of ChatGPT.

Infuse AI into strategic planning for precise insights.

Tackle business challenges with AI analytics.

Master prompt engineering for efficient AI interactions with ChatGPT.

Who is this program for?

Marketing Professionals seeking to enhance their strategies with AI

Digital Strategists aiming for AI-integrated campaigns

Content Creators looking to harness AI for optimized creation

Entrepreneurs wishing to leverage AI for business growth

Students intrigued by the fusion of AI and marketing

Program Certificate
Program Credly Badge

Earn a recognized badge upon completion, showcasing your expertise in integrating Generative AI into marketing.

Program Outline

1: Artificial Intelligence - An Introduction to Marketers

2: Getting to Know the Tools

3: An Introduction to Prompt Engineering

4: Generative AI for Content Creation

5: Using AI Tools in Strategy Formulation

6: Using AI for Business Problem Solving

Delve into AI's evolution and significance in today's marketing landscape

What is AI?

Two Branches of AI (Symbolic Systems and Neural Networks)

What is Generative AI

Some use cases of AI in marketing

Master the art of integrating AI into your marketing strategies

What are Large Language Models?

Three types of LLMs

What is a Multi-Modal LLM

Essential Generative AI Tools Kit for Marketers -Chat GPT / DALLE-E-3 / Gemini / CLAUDE 2 / Grammarly PRO

Harness the art of prompt engineering for optimal AI interactions

What is a prompt?

Prompt patterns

How do you write the correct prompts?

Micro Prompts and Mega Prompts

Fine-tuning your prompts

Maintaining a prompt library

Create compelling AI-powered content for your brand

Creating a Brand Voice using AI Tools

Creating Audience Personas using AI Tools

Using Chat GPT to prepare a content plan

Introduction to Jasper.ai – A Generative AI tool specially designed for marketing

Copywriting with AI

Social Media Content

Creating SEO content using LLMs (Chat GPT / Bard / CLAUDE)

Image generation using AI tools

Generating images with MidJourney

Generating images with Stable Diffusion

Infuse your strategies with AI's analytical precision

Refining your marketing problem statement using Generative AI

Generative AI as a brainstorming partner for solution generation for your marketing problem

Using AI tools to do consumer journey Mapping

Using AI tools for fine-tuning your Objectives & Key Results

Navigate business challenges with the power of AI

How to train Chat GPT to understand your business problem

Creating an AI-based 'Mastermind Group"" of business leaders to support you

5 Whys Method

Six Thinking Hats Method

Devil's Advocate Method

The Intricacies of a Prompt

Prompt Patterns & Applications

Crafting Micro and Mega Prompts for Varied Outputs

Fine-tuning and Adjusting Prompts for Best Results

Efficiently Organizing and Curating a Prompt Library

Tools you'll be familiar with

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Enhance your marketing skills in the digital age with APIDM. Enroll now and embark on a transformative journey with AI

APIDM-qualified Professionals Work For

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Panel of Trainers

Frequently Asked Questions

What is the duration of the Generative AI in Modern Marketing program?

The course will be conducted through 100% online instructor-led live lessons with a total duration of 4 Weeks. It is set to commence on the 18th of March 2024, which is a Monday. The lessons will be held on Mondays, Tuesdays, Wednesday, and Thursday from 7:30 PM to 9:30 PM.

Is this program suitable for beginners with no prior experience in Generative AI?

This course is designed for marketing professionals, digital strategists, content creators, and entrepreneurs. Additionally, students and beginners with an interest in AI and marketing will find it beneficial.

Is there any exam for assessment during the program?

This course is designed to help marketing professionals develop practical skills in using Generative AI tools for marketing activities. It is important to note that this course is not an academic qualification. Therefore, participants will be evaluated based on their class participation and completion of practical activities, rather than through examinations and graded assignments.

Participants will be evaluated based on the following criteria. Those who score over 50% in the final evaluation will receive a digital badge and E certificate of participation from APIDM.

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LKR 35,000
LKR 27,000
(Save LKR 8,000)
Darren

Contact Shafraz

+94 771 775 763

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