Generative AI in Modern Marketing
Digital marketing is rapidly evolving with Generative AI leading the change. This technology is revolutionizing our approach to marketing campaigns. Additionally, AI boosts productivity, saving professionals an average of 2.5 hours daily, allowing them to tackle high-impact tasks and foster creativity - (Source - HubSpot)
Learning Outcomes
Grasp AI's role and application in modern marketing.
Master AI-focused marketing strategies.
Utilize AI tools for enhanced marketing campaigns.
Create genuine, AI-optimized content.
Infuse AI into strategic planning for precise insights.
Tackle business challenges with AI analytics.
Master the art of prompt engineering for efficient AI interactions.
Who is this program for?
Marketing Professionals seeking to enhance their strategies with AI
Digital Strategists aiming for AI-integrated campaigns
Content Creators looking to harness AI for optimized creation
Entrepreneurs wishing to leverage AI for business growth
Students intrigued by the fusion of AI and marketing
Earn a recognized badge upon completion, showcasing your expertise in integrating Generative AI into marketing.
Program Outline
1: Artificial Intelligence - An Introduction to Marketers
2: Planning for AI in Marketing
3: Getting to Know the Tools
4: Generative AI for Content Creation
5: Using AI Tools in Strategy Formulation
6: Using AI for Business Problem Solving
7: An Introduction to Prompt Engineering
Module 08: Campaign Tracking & Analytics
Delve into AI's evolution and significance in today's marketing landscape
What is AI?
Two Branches of AI: Symbolic Systems and Neural Networks
The World of Generative AI
AI's Role in Today's Marketing Landscape
Master the art of integrating AI into your marketing strategies
Process Mapping in the AI Context
Spotting AI Automation Potential in Marketing
Choosing an AI-Compatible Tech Stack
Discover a range of AI tools to redefine marketing
Introduction to Chat GPT
Unraveling the Capabilities of Bard & DALL-E
Mid Journey, Claude2, & Grammarly GO Insights
Exploring Built-in AI Features in Other Marketing Tools
Create compelling AI-powered content for your brand
Planning Content Creation with Chat GPT
Generating "Human-like Content" & Images with AI Tools
SEO Content Creation Using Chat GPT
Safeguarding Your Content's Originality
Infuse your strategies with AI's analytical precision
AI-Powered Brainstorming & Idea Generation
Market Research and Customer Analysis Using AI Tools
Creating Comprehensive Buyer Personas with AI Insights
Strategic Problem-Solving Through Chat GPT
Navigate business challenges with the power of AI
Training Chat GPT for Business Solutions
Leveraging AI for Business Insights and Support
Harness the art of prompt engineering for optimal AI interactions
The Intricacies of a Prompt
Prompt Patterns & Applications
Crafting Micro and Mega Prompts for Varied Outputs
Fine-tuning and Adjusting Prompts for Best Results
Efficiently Organizing and Curating a Prompt Library
Tools you'll be familiar with
Enhance your marketing skills in the digital age with APIDM. Enroll now and embark on a transformative journey with AI
By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Your Trainer
Amitha Amarasinghe
Co-founder / Chief Executive Officer - APIDM
Amitha Amarasinghe, the co-founder and CEO of APIDM, brings over 15 years of digital marketing experience to the table. As a pioneer in digital transformation and one of the most experienced strategists in Sri Lanka, he has spearheaded digital strategies for leading brands globally.
Former COO of Neo@Ogilvy and a visiting lecturer at the University of Sri Jayewardenepura, Amitha is your guide through this journey into Generative AI. He has shared his expertise in numerous forums across Colombo, Mumbai, and Cambodia.
Frequently Asked Questions
The course will be conducted through 100% online instructor-led live lessons with a total duration of 22 hours. It is set to commence on the 15th of January 2024, which is a Monday. The lessons will be held on Mondays, Tuesdays, and Wednesdays from 7:00 PM to 9:00 PM.
This course is designed for marketing professionals, digital strategists, content creators, and entrepreneurs. Additionally, students and beginners with an interest in AI and marketing will find it beneficial.
Participants hoping to receive the Generative AI in Modern Marketing Program qualification from APIDM are required to meet the following criteria:
- Take a 40-minute test with 25 questions & Get at least a 65% score.
These evaluation methods ensure a comprehensive and hands-on understanding of the program's content.To successfully complete each evaluation, a minimum passing mark of 65% is required, ensuring a high standard of proficiency in each aspect of the program.
Participants in the Generative AI in Modern Marketing program will receive a certificate acknowledging their accomplishment. Additionally, APIDM has partnered with Credly to provide a digital badge, allowing participants to showcase their credential easily on platforms like LinkedIn and other public platforms.
Contact Shafraz
+94 77 215 8855
