AI Business Foundation Program
AI Business Foundation Program
Part of:
Why AI Business Foundations Matter
Are you using AI only for simple tasks? You're not alone. Many business professionals are still scratching the surface of what today's AI tools can do while others are already using them to work smarter, create faster, automate workflows, and make better-informed decisions.
The difference isn't simply knowing about AI. It's knowing how to apply it effectively in a business environment.
The AI Business Foundation Program gives you the practical skills, tools, and confidence to use AI across everyday business tasks; from writing and content creation to research, workflow automation, decision support, and strategic applications.
Build the foundation to work smarter with AI today.
Learning Outcomes
AI Tool & LLM Proficiency: Build practical proficiency with leading AI platforms and Large Language Models, including ChatGPT, Claude and Gemini, and learn how to select the right tool for different business use cases.
Effective AI Communication & Content Creation: Create effective prompts and use AI to produce business writing, marketing copy, visuals, images, videos and other professional content with greater speed and consistency.
AI-Powered Business Automation: Understand how AI can streamline workflows, automate business tasks, and support more intelligent ways of working. Explore AI-assisted automation and AI agents for practical business applications.
AI-Supported Decision Making: Use AI to structure information, generate insights, explore scenarios, and support better-informed business decisions.
Strategic & Responsible AI Application: Understand how AI can contribute to business strategy while developing awareness of AI ethics, bias, data governance and human oversight.
Who is this program for?
The AI Business Foundation Program is ideal for:
Business owners and managers looking to use AI to improve productivity and efficiency
Marketing and business professionals seeking to enhance their AI capabilities
Entrepreneurs and product owners exploring practical AI applications
Professionals responsible for digital transformation and innovation
Anyone looking to build practical AI skills for the modern workplace
Entry Criteria
Learners should meet any one of the following entry criteria.
A bachelor's and/or master’s degree in marketing, Finance, HR, Business Administration, or Public Administration.
Diploma in Marketing, Business Management, Human Resource Management from a recognized professional body or a university recognized in any country.
Minimum 3 years of work experience in marketing, finance, HR, manufacturing, supply chain management, or business administration.
Any equivalent qualification approved by APIDM upon request.
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your AI Proficiency for Business Professionals Program credential that you can use to showcase what you've accomplished.
Program Outline
AI Essentials for Business
AI Technology Essentials
Essential AI Tool Kit for Business
Advanced Practical Use of LLM Tools
AI Content Creation
AI for Business Automation
Strategic Leadership in AI Era
Tools You Will Learn
Harnessing the power of AI is no longer optional, it’s essential for modern business success. The AI Business Acceleration Series by APIDM is designed as a progressive learning journey, guiding professionals from building AI proficiency to mastering innovation and leading strategically with AI. Each stage equips you with practical skills and leadership insights, ensuring you’re prepared to drive transformation and stay ahead in the AI-powered business era.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Frequently Asked Questions
No, this program is designed for business professionals at any level; foundational concepts are introduced early.
We strictly recommend this program only for working professionals with a minimum of three years of work experience and a completed academic or professional qualification.
Live online classes (Saturdays 9.00 am to 1.00 pm) + streamed self-paced materials.
Yes, a project-based capstone allows you to apply learnings directly to your business context.
60% marks allocated for homework submission, 30% marks for a comprehensive MCQ exam and 10% marks for live attendance to online classes. Learners must score 65% or above in order to qualify for a certificate of completion.
Yes. You can opt for installment plans from APIDM, or you can pay with your credit card that facilitates EMI through PayHere. Please contact our enrolment agents for more details.
No. All the recorded lessons will be added to your LMS, on which you can stream the videos. You can download the course materials as PDF, but recorded videos will only be streamed through the LMS.
