Advanced Performance Marketing and Analytics

Transform Your Marketing Strategy: Drive Results with Data
217 USD
150 USD
100% Online
26th August intake
Monday & Friday 7.30pm - 9.30pm

Unlock your potential with our Advanced Performance Marketing and Analysis program. Designed for marketing professionals seeking to elevate their skills, this comprehensive 40-hour course dives deep into the strategies and tools necessary to drive data-driven marketing success. You'll master key concepts, from setting strategic objectives to advanced analytics, ensuring you can optimize every aspect of your campaigns. Gain hands-on experience with real-world projects and insights from industry experts to transform your marketing approach.

Learning Outcomes

In-depth Understanding: Master performance marketing principles, terminology, and ecosystem dynamics.

Strategic Excellence: Create effective strategies, set clear objectives, and identify key KPIs.

Technical Skills: Gain proficiency in tracking, pixel implementation, tag management, and server-side tracking.

Data-driven Insights: Develop advanced analytics skills using tools like Google Analytics for actionable insights.

Hands-on Experience: Apply concepts through real-world projects and a capstone, benefiting from industry expert insights.

Who is this program for?

Individuals who are already familiar with marketing fundamentals and are seeking to enhance their expertise in performance-driven strategies and analytics.

Marketing Manager

Digital Marketer

E-Commerce Specialist

Data Analysts with a focus on marketing

Lead Generation Professionals

SEO Program Certificate
SEO Program Credly Badge

APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Advanced Performance Marketing and Analytics Program credential that you can use to showcase what you've accomplished.

Program Outline

Module 01: Foundations of Performance Marketing

Module 02: Performance Marketing Strategic Planning

Module 03: Performance Marketing for Lead Generations

Module 04: Performance Marketing for eCommerce

Module 05: Technical Mastery

Module 06: Analytics & BI

Module 07: Practical Applications

Module 08: Capstone Project

Tools you'll be familiar with

  • keyword logo
  • screaming frog logo
  • semrush logo

By analyzing data and optimizing campaigns, businesses can achieve significant sales growth. This reinforces the notion that mastering performance marketing equips you with valuable analytical skills that directly translate to improved marketing results.

APIDM-qualified Professionals Work For

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Panel of Trainers

Frequently Asked Questions

Can a digital marketing beginner enroll in this program?

This program is designed for professionals who are already practicing digital marketing. If you're new to the field, we recommend gaining some foundational experience first to ensure you can fully benefit from the advanced content covered in this course.

What is the format of the program?

The program consists of online sessions held twice a week, each lasting 1.5 hours. The total duration of the program is 40 hours.

Will there be any hands-on projects or real-world case studies?

Yes, the program includes practical applications through real-world case studies and a capstone project, which will also serve as your final assignment. To pass the program, you must score 65% or above on this capstone project, allowing you to apply what you've learned.

How can I enroll in the program?

To enroll, simply click the "Enroll Now" button on our landing page and follow the registration instructions.