At Dialog Axiata, the vision is clear—to be on par with the world’s best operating models in integrated media planning. In an era where digital and traditional media must work in perfect harmony, achieving this vision requires cutting-edge knowledge, the right frameworks, and hands-on expertise.
To bring this vision to life, Dialog partnered with APIDM to conduct a specialized Digital Media Planning Training Program, designed to equip their marketing team with the latest strategies, tools, and global best practices in integrated media planning.
The Need for Advanced Integrated Media Planning
As Sri Lanka’s leading telecommunications provider, Dialog understands the critical role of data-driven media planning in today’s marketing landscape. To take their brand and media operations to the next level, they embarked on a global research initiative, benchmarking against the world’s best integrated media planning models.
A key part of this journey was empowering their traditional and digital brand managers with the latest knowledge in omnichannel media strategy, AI-driven planning, and performance measurement—and that’s where APIDM stepped in.
Empowering Dialog’s Team with Future-Ready Skills
The 24-hour training program delivered by APIDM covered a diverse range of topics, including:
Integrated Media Planning Frameworks – Building synergy between digital and traditional media.
Programmatic Advertising & DV360 – Mastering automated ad buying for efficiency and scale.
Meta Media Buying – Optimizing campaigns across Facebook and Instagram.
Influencer Marketing Strategy – Effectively incorporating influencers into brand storytelling.
Marketing on Emerging Platforms – Exploring new advertising opportunities on TikTok and audio platforms.
AI for Marketing Decision-Making – Leveraging Gen AI for smarter marketing strategies.
Data Analytics & Measurement – Enhancing campaign performance through data-driven insights.
A Testimonial from Harsha Samaranayake, Vice President – Brand & Media, Group Marketing at Dialog Axiata
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At Dialog, we are constantly evolving to stay ahead in a fast-changing media landscape. Our vision was to bring our integrated media planning operations in line with the best global practices. We wanted our brand managers and both traditional & digital media team members to be well-versed in holistic media strategies that maximize the impact of every channel, from television to social media, from programmatic buying to influencer collaborations and also optimize and increase efficiencies by eliminating duplicate audiences via Integrated Media planning.
The training conducted by APIDM was highly valuable for our team. It provided a strong foundation in integrated media planning, combining practical frameworks with hands-on exposure to new tools. The sessions were well-structured, offering useful insights into AI-driven strategies and global best practices, all tailored to our local market context. Our teams gained a deeper understanding of how to optimize media investments and left the program with actionable knowledge they can apply in their day-to-day work.
We highly appreciate APIDM’s expertise and look forward to more collaborations in the future as we continue to elevate our brand’s media planning capabilities.”
Looking to Elevate Your Team’s Media Planning Capabilities?
At APIDM, we specialize in delivering corporate training programs tailored to businesses looking to upskill their marketing and media teams. Whether it’s integrated media planning, AI-powered marketing, or data-driven decision-making, we bring industry-leading expertise to the table.
If your organization is ready to unlock the next level of digital marketing excellence, let’s collaborate!
Get in touch with us to explore customized training opportunities for your team.
Abiy Lackshmana
abiy@apidm.asia
+94761136445
