Struggling with using Google marketing tools, including Google Ads, Google Analytics, Google Tag Manager and what not?
Don’t worry, I’ve found the best companion to get Google product support when planning and implementing digital marketing campaigns using Google tools.
That’s none other than Google’s own Large Language Model tool, Google Gemini!
Yes, I’ve been trusting Gemini as my “go to expert” for all Google marketing tools. I first had the hunch, “wait a minute; when Google is training their AI tool, they’d probably first use their own publicly available product support data, and data on all Google tech support forums”.
Based on that hunch, I tested Google Gemini against Chat GPT, Claude and Copilot to get answers for complicated problems about implementing certain Google marketing tools.
I found that, Gemini is a genius when it comes to supporting Google marketing tools!
How I Implemented Google Conversion Tracking Through GTM With Gemini’s Help
Let’s be real—Google Ads conversion tracking can feel like an unsolvable puzzle, especially when Google Tag Manager (GTM) is thrown into the mix. If you’ve ever found yourself staring blankly at a GTM interface, wondering where to even begin, you’re not alone.
But what if you had a personal assistant—one that’s available 24/7, speaks fluent GTM, and never gets tired of answering your questions? Enter Google Gemini, your new best friend for setting up conversion tracking without the headache.
I’ve been using Gemini to simplify my own workflows, and trust me—it’s a game-changer. Today, I’ll walk you through how to use Gemini to nail your Google Ads conversion tracking setup, even if you’re starting from scratch.
Step 1: Define Your Conversion Goal (and Let Gemini Know!)
Before we jump into GTM, let’s get clear on what we’re tracking. Are you monitoring button clicks, form submissions, or page views?
For this guide, let’s say we want to track clicks on a “Download Brochure” button. Now, let’s loop Gemini into the conversation.
Try this prompt:
“Hey Gemini, I’m a beginner setting up Google Ads conversion tracking in Google Tag Manager. I need to track clicks on a ‘Download Brochure’ button on my website. Can you help me?”
Gemini will break it down step by step.
Step 2: Understanding GTM’s Key Components (Like You’re 5)
If GTM feels overwhelming, don’t worry. Just ask Gemini to explain the basics:
“Gemini, what’s the difference between a ‘tag’ and a ‘trigger’ in GTM? And how do they work with Google Ads conversions?”
Here’s a simple breakdown:
- Tags → Actions (e.g., sending conversion data to Google Ads).
- Triggers → Events that fire the tag (e.g., a button click).
Think of it like this: If tracking conversions were a game of basketball, the trigger is the player taking the shot, and the tag is the scoreboard updating when the shot is made.
Step 3: Identifying Your Button (Gemini to the Rescue!)
To track clicks on the “Download Brochure” button, we first need to identify its HTML attributes.
Give this prompt to Gemini:
Gemini, here’s the HTML code for my ‘Download Brochure’ button:
<div class=”elementor-button-wrapper”><a class=”elementor-button elementor-button-link elementor-size-md elementor-animation-grow” href=”#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI2NzkiLCJtZXRvZ2dsZSI6ZmFsc2V9″><span class=”elementor-button-content-wrapper”><span class=”elementor-button-text”>DOWNLOAD BROCHURE</span></span></a></div>
What are the ‘Click Text’, ‘Click Classes’, and ‘Click URL’ I can use to create a trigger in GTM?”
Gemini will extract key details like:
Click Text: “DOWNLOAD BROCHURE”
Click Classes: “elementor-button”, “elementor-button-link”
Click URL: “#elementor-action%3Aaction%3Dpopup%3Aopen…”
Step 4: Creating the Trigger (With Gemini’s Step-by-Step Guide)
Now, let’s set up the trigger in GTM. Simply ask:
“Gemini, give me step-by-step instructions on how to create a GTM trigger for clicks on the ‘Download Brochure’ button using the ‘Click Text’ method.”
Gemini will walk you through:
- Opening GTM and navigating to Triggers.
- Clicking New → Click – All Elements.
- Setting the trigger type to “Click – Just Links” (or “Click – All Elements” if needed).
- Using “Click Text contains ‘DOWNLOAD BROCHURE'” as the condition.
- Saving and testing the trigger.
Step 5: Setting Up the Google Ads Conversion Action
Next, let’s configure the conversion in Google Ads. Ask Gemini:
“Gemini, when setting up the conversion in Google Ads, should I use the auto-detected method or manual setup? How do I find the conversion ID and label?”
Gemini will likely recommend the manual setup (to avoid duplicate tracking) and guide you to:
Find the Conversion ID and Conversion Label in Google Ads.
Choose the right conversion category (e.g., Lead for downloads).
Set up value, count, and attribution settings correctly.
Step 6: Creating the Google Ads Tag in GTM
Now, let’s add the Google Ads Conversion Tag in GTM. Ask Gemini:
“Gemini, give me step-by-step instructions on how to create a Google Ads Conversion Tracking tag in GTM using the Conversion ID and Label.”
Gemini will provide a detailed breakdown, but the key steps are:
- Go to GTM → Tags → New.
- Select Google Ads Conversion Tracking.
- Enter your Conversion ID and Conversion Label.
- Set the Trigger to the one we created in Step 4.
- Save and publish the changes.
Step 7: Testing & Troubleshooting (Let Gemini Debug for You!)
Before celebrating, we need to test our setup. Ask Gemini:
“Gemini, how do I test if my Google Ads conversion tracking is working in GTM? What are common troubleshooting steps if it’s not?”
Gemini will suggest using:
Preview Mode in GTM → Check if the trigger fires correctly.
Google Tag Assistant → Validate that the conversion tag is being sent.
Google Ads Conversion Reports → Confirm that conversions are being recorded.
If something isn’t working, Gemini will help diagnose common issues like:
Trigger conditions not matching
Tag firing but conversion not recording
Multiple tags firing unintentionally
Why This Works
Step-by-Step Guidance → Gemini simplifies complex setups into bite-sized instructions.
Contextual Assistance → It understands your unique setup and adapts accordingly.
Troubleshooting Support → No more guessing—Gemini helps you fix issues fast.
Beginner-Friendly → Even if you’re new to GTM, Gemini makes it easy to follow.
Final Thoughts: Let Gemini Do the Heavy Lifting
The best part? You don’t need to be a GTM expert to get flawless Google Ads conversion tracking. Just ask Gemini the right questions, follow its guidance, and test thoroughly before going live.
So, go ahead—leverage the power of AI to simplify your marketing stack. The days of conversion tracking nightmares are officially over! 
