Search Engine Optimization Masterclass

From Novice to SEO Pro
289 USD
100% Online
March 2024intake
Tuesday 7.30pm - 9.30pm

The Search Engine Optimization Masterclass program is your comprehensive guide to understanding and leveraging SEO to enhance your brand's online presence. In this 4-month program, you'll learn the latest SEO techniques to optimize your website for search engine crawlers and algorithms. You will also gain a deeper understanding of how SEO can impact your brand's responsiveness and engagement in the search engine results pages.

Learning Outcomes

Gain a strong understanding of SEO principles and concepts.

Conduct effective keyword research for targeted optimization.

Implement technical SEO practices to enhance website performance.

Develop a mobile SEO strategy for increased mobile device traffic.

Optimize website content to improve search engine visibility.

Measure and analyze the effectiveness of SEO efforts.

Who is this program for?

This course is recommended for digital marketers, SEO freelancers, bloggers, web developers/website owners, entrepreneurs/business owners, content creators and individuals who want to learn and master the SEO game.

SEO Program Certificate
SEO Program Credly Badge

APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Search Engine Optimization Mastery Program credential that you can use to showcase what you've accomplished.

Program Outline

Module 01: Introduction, Learning Process & Expectations Overview of SEO

Module 02: SEO Siloing & Keyword Research

Module 03: Keyword Research Workshop

Module 04: Content Optimization

Module 05: Technical Optimization 1

Module 06: Screaming Frog Workshop

Module 07: Technical Optimization 2

Module 08: Offpage SEO

Module 09: Measuring SEO Effectiveness

Module 10: International SEO

Module 11: Local SEO

Module 12: ASO (App Store Optimization) & Amazon SEO

Module 13: Google News

Module 14: Final SEO Lecture

Tools you'll be familiar with

  • keyword logo
  • screaming frog logo
  • semrush logo

70% of marketers think SEO is more effective at driving sales than PPC SEO can reduce customer acquisition costs by up to 87.4%.

By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.

APIDM-qualified Professionals Work For

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Panel of Trainers

Frequently Asked Questions

What is the duration of the SEO Masterclass program?

The duration for the SEO Masterclass is 4 months including the time allocation for the final assignment.

Is this program suitable for beginners with no prior experience in SEO?

Yes. Anyone who wants to learn search engine optimization from basic to advanced can join the program. No prior experience in SEO is required to join the program.

Is there any exam or assessment during the program?

Yes. There will be a comprehensive exam at the end of the course to evaluate the learning progress of students. There will not be any assignments. To pass the exam and successfully complete the course, you will need to achieve a score of minimum 70%.

Will I receive a certificate upon completion of the SEO Masterclass program?

Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.


289 USD

Contact Shasindu

+94 742 277 978

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