Digital Outlook Sri Lanka 2024
The Annual Market Insight Report
Welcome to the 5th edition of Digital Outlook Sri Lanka, the leading annual publication analyzing Sri Lanka's digital landscape. Developed in collaboration between the Asia Pacific Institute of Digital Marketing (APIDM) and the University of Kelaniya, Digital Outlook Sri Lanka 2024 goes beyond spotlighting trends. It provides a comprehensive framework for understanding the opportunities and challenges arising from digital disruption. This report offers the latest research-driven insights into the key trends shaping businesses and consumer adoption of digital technologies.
Why Digital Outlook Sri Lanka?
Five Years of Insightful Publications: Celebrating half a decade of chronicling Sri Lanka's digital journey, offering year-on-year analyses.
Comprehensive Sector Analysis: Offering a thorough exploration of digital maturity across diverse sectors, providing a holistic view of the nation's digital landscape.
Rich Consumer Insights: Based on annual surveys of consumers, a ground-level view of digital adoption and attitudes is presented.
Expert Recommendations: Drawing from the wisdom of more than 50 industry experts to furnish actionable recommendations for businesses and policymakers.
In-depth Digital Adoption Analysis: Evaluating key digital metrics to understand adoption trends, pinpointing growth areas, and highlighting opportunities for strategic investments.
Five Years of Insightful Publications: Measure and analyze the effectiveness of SEO efforts.
Key Highlights
Dive into the most current analysis and projections covering
Enhanced Digital Connectivity and Accessibility: Understand the strides Sri Lanka is making in broadening digital access and connectivity.
Social Commerce Evolution: Explore the surge in social commerce and its implications for businesses and consumers.
Revolution in Digital Payments: Get the lowdown on the evolving digital payments scene and what it means for the future of transactions in Sri Lanka.
Sector-wise Digital Progress Benchmarking: See how various sectors stack up against each other in terms of digital adoption and transformation.
And a host of other pivotal trends that are defining Sri Lanka’s digital ecosystem.
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Diploma in Digital Driven Marketing Program credential that you can use to showcase what you've accomplished.
Find out what's trending in the Sri Lankan digital ecosystem
Program Outline
Module 01: Introduction, Learning Process & Expectations Overview of SEO
Module 02: SEO Siloing & Keyword Research
Module 03: Keyword Research Workshop
Module 04: Content Optimization
Module 05: Technical Optimization 1
Module 06: Screaming Frog Workshop
Module 07: Technical Optimization 2
Module 08: Offpage SEO
Module 09: Measuring SEO Effectiveness
Module 10: International SEO
Module 11: Local SEO
Module 12: ASO (App Store Optimization) & Amazon SEO
Module 13: Google News
Module 14: Final SEO Lecture
Tools you'll be familiar with
70% of marketers think SEO is more effective at driving sales than PPC SEO can reduce customer acquisition costs by up to 87.4%.
By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.
What Our Alumni Say
-
"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
-
"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
-
"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
-
“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
-
"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Frequently Asked Questions
The duration for the SEO Masterclass is 4 months including the time allocation for the final assignment.
Yes. Anyone who wants to learn search engine optimization from basic to advanced can join the program. No prior experience in SEO is required to join the program.
Yes. There will be a comprehensive exam at the end of the course to evaluate the learning progress of students. There will not be any assignments. To pass the exam and successfully complete the course, you will need to achieve a score of minimum 70%.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.
Contact Shafraz
+94 771 775 763
