Professional Diploma in Digital Marketing Online
Professional Diploma in Digital Marketing is a program introduced by the Asia Pacific Institute of Digital Marketing (APIDM) for the practicing digital marketing professionals in Sri Lanka to enhance their knowledge and skills in digital marketing. With a constantly updated course content to match the latest digital trends, this course is expected to fulfill a longstanding need in this sector by helping marketing and business professionals to fully grasp the digital marketing landscape and take the next step in their career. This diploma course aims to provide a theoretical as well as practical knowledge to those who just started or plan to start their career in the fields of Digital Marketing, eCommerce and eBusiness Management.
The content of the Professional Diploma in Digital Marketing has been certified by the CPD Certification Service as conforming to continuing professional development principles.
The Professional Diploma in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!
Course Outline
100% Virtual Classes with access to class recordings till the course completion.
Real-time live classes with direct interaction with the resource person.
Access to pre-recorded learning materials on contemporary topics.
Hands-on practical sessions using virtual break-out rooms.
Super-fast connectivity and crystal clear sound.
Exams and assignments administered online.
Who is this program for?
This course is encouraged for practicing marketing professionals with a minimum one year of experience in Marketing, Brand Management, Sales Management, Social Media Marketing or any other Digital Marketing related field.
The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.
Program Outline
Module 1: Fundamentals of Digital Marketing
Module 2: Strategic Digital Marketing Planning
Module 3: Social Media Management for Brands
Module 4: Content Marketing & Influencer Relations
Module 5: Social Media Advertising
Module 6: Display & Video Advertising
Module 7: Search Engine Marketing
Module 8: Campaign Tracking & Analytics
Module 9: Assignments & Open Discussion Hours
Module 10: Additional Recorded Video Lessons
Module 11: Self Study Hours
Statistics
Course Delivery Method
This course will be conducted as virtual classroom sessions with practical assignments. Participants are expected to attend remotely to the classroom sessions which will be done online. Some of the lessons may be offered in the form of live webinars or recorded video lessons. This diploma course has up to 112 hours of live lessons and more than 30 hours of additional recorded video lessons. The program covers 276 hours in total, with the recorded video lessons, assignments and open discussion hours all-inclusive. An online forum will be created for students to discuss knowledge and interact with the resource persons after the classroom sessions.
Further, there are five optional in-person practical workshops designed for those who are interested in getting additional hands-on exposure to the areas of Facebook & Instagram Advertising, Google Analytics, Search Engine Marketing & Display Advertising. These optional five in-person workshops cover a total of 25 live classroom hours.
Facilities Required to Participate in Online Virtual Classes
✔ A Laptop / Desktop Computer with Minimum 4GB RAM (Mandatory)
✔ Built-In or External Webcam (Optional but Recommended)
✔ Headset with Microphone (Headphone which comes with your mobile phone is sufficient).
✔ A stable internet connection (Recommended: Fiber, 4G LTE Home Broadband from any service provider with strong signal receptivity in your location).
✔ Minimum internet bandwidth required – 20Mbps
✔ A quiet place at your home to attend the class with no disturbances for 4 hours continuously.
We do not recommend the followings
✘ Using a mobile device to attend the class (We do not provide any technical help for mobile devices if a class is not viewable).
✘ Attending to the class in a common area in your house where other people in your family may engage in other activities. Always use a quiet personal space.
Evaluation Method
Continuous Evaluation of Students’ Aptitude
All students who participate in the Professional Diploma in Digital Marketing program will be continuously assessed via four assignments and an MCQ exam.
The Criteria for Qualification
To be qualified for receiving the Professional Diploma in Digital Marketing from APIDM, students must maintain 65% or above in the final weighted marks for the overall program.
Panel of Trainers
Frequently Asked Questions
The duration for the Data Science Foundation Program is 7 weeks including the time allocation for the final assignment.
Yes. Anyone who wants to learn data science from basic to advanced can join the program. No prior experience in data science is required to join the program.
Yes. There will be an individual assignment at the end of the course to evaluate the learning progress of students. There will not be any exam.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.
Contact Shafraz
+94 771 775 763
