Professional Certificate in Digital Marketing

Launch Your Marketing Career in Just 6 Months
06 Months
100% Online
Installments Available
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Are you an undergraduate student with a passion for marketing? This 6-month Professional Certificate program equips aspiring, well-rounded marketers with the current and comprehensive training they need to thrive in the dynamic digital world. Our program offers in-depth training in essential digital marketing strategies and skills, ensuring you graduate with a solid foundation for your marketing career.

Learning Outcomes

Gain an in-depth understanding of digital marketing strategies.

Acquire practical skills in digital marketing tools and platforms.

Gain insight into consumer behavior in the digital era.

Become skilled in crafting compelling and engaging content.

Develop the ability to make data-driven decisions.

Cultivate effective digital marketing strategies tailored for brands.

Discover the possibilities of advanced Generative AI in digital marketing.

Strengthen your online presence and digital well-being as a digital citizen.

Who is the program for?

The program is suitable for undergraduate students like yourself who aspire to become well-rounded marketing professionals in the future.

Credly Badge

Upon successful completion of The Professional Certificate in Digital Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.

Program Outline

Module 01: Fundamentals of Digital Marketing

Module 02: Digital Marketing Strategy

Module 03: Content Marketing

Module 04: Social Media Marketing

Module 05: Display & Video Advertising

Module 06: Search Engine Marketing

Module 07: Campaign and Analytics

Module 08: AI in Marketing

Module 09: Personal Mastery for Digital Citizens

Module 1

Fundamentals of Digital Marketing

Overview of the Digital Landscape

Principles of Digital Marketing

Digital Marketing Terminology

Module 2

Digital Marketing Strategy

Mapping Digital Ecosystem

Identifying the Digital Touchpoints

Conducting Visibility & Engagement Audit

Drafting Visibility, Engagement & Performance Strategy

Module 03

Content Marketing

Creating a content marketing plan for a brand.

Introduction to Influencer Marketing Best Practices

Identifying the right influencers for brands

Measuring the effectiveness of content and influencer campaigns

Module 04

Social Media Marketing

Organic Social Media Marketing

Online Reputation Management

Facebook, LinkedIn, YouTube Twitter, Instagram Advertising

Campaign Optimization

Module 05

Display & Video Advertising

Introduction to Display Advertising

Setting up Google Ad Campaigns

Setting up YouTube Ad Campaigns

Advanced Targeting Methods

Remarketing campaigns

Third-party Ad Serving

Module 06

Search Engine Marketing

Conducting Keyword Research

Setting up PPC Campaigns

Measuring and optimizing campaigns

Module 07

Campaign and Analytics

Introduction to Web Analytics

Setting up Facebook Pixel Tracking for Website

Interpretation of Data Analytics

Decision-making Based on the Campaign Data

Module 08

AI in Marketing

How AI tools can be leveraged for improving your marketing

Artificial Intelligence for Marketers - An Introduction

Generative AI tools available for Marketers

Module 09

Personal Mastery for Digital Citizens

Breaking the Language Barrier

Finding your "Why"

Getting out of the fear zone and starting a growth mindset

Life lessons from successful Digital Marketers

Responsible Use of Social Media and Personal Branding

Digital Wellbeing

Tools you'll be familiar with

  • googleads
  • google analytics 4
  • instagram
  • linkedin
  • meta for business
  • meta
  • tiktok
  • twitter
  • youtube

What Our Alumni Say

  • amrik

    "As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

    Amrik Daryanani

    Marketing Research Analyst

  • charith

    "I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

    Charitha Dias

    Product Manager

  • anojan

    "I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

    Anojan Perinparajah

    Category Manager

  • prageeth

    “APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

    Prageeth Wimalarathne

    Creative Director

  • rashain

    "The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

    Rashain Salgado

    Founder & Creative Director

APIDM Certified professionals work for

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Panel of Trainers

Frequently Asked Questions

Will there be payment plans?

Yes. Please discuss this with your student coordination officer for more details.

How are the hands-on sessions done online?

The resource person will do a demonstration and present an explanation. After the demonstration, students will be allowed to try it on their own. We have allocated sufficient time for this. Students may share their screens and ask for help from the resource person. Further, we use the "Breakout Rooms” feature on our virtual class platform to assign students to different groups and prompt them to do a hands-on activity as a group.

Can I get a job using this qualification?

Yes. APIDM qualifications are already recognized by many employers in the region and most of our past students are successfully building careers in digital marketing.

Where can I get technical support/assistance during the course?

To ensure that you have access to technical support and assistance throughout the course, you will be assigned a dedicated Program Convenor (PC). Your PC will be available to assist you with any queries or concerns that you may have. Please feel free to reach out to your PC for any support that you require during the course.

What is the evaluation method for this program?

The evaluation method for this program is a combination of a Individual assignment (30%), Continuous assessment (30%), MCQ Examination (20%),Live Attendance (10%), and Class participation (10%).