Modern Sales Mastery Program
As a sales professional, you might have realized that connecting with hard-to-reach, time-poor yet educated, and modern buyers is quite challenging in Digital Era. In a time dominated by tech-savvy modern buyers, it is crucial to equip yourself with modern sales techniques to effectively navigate your prospects through the conversion funnel. Technology and consumer habits have changed significantly demanding a shift in the sales landscape to best connect with the prospects in Digital Era.
The Modern Sales Mastery Program offered by the Asia Pacific Institute of Digital Marketing aims at providing actionable and result-driven training to upskill Sri Lankan sales professionals for leveraging Digital platforms to prospect more efficiently, engage and connect better with modern buyers.
This program will support sales professionals to adopt modern selling techniques and best utilize the modern sales tools available, which will quickly fill up the sales pipeline and effectively turn them into actual conversions.
Course Outline
Introduction to Sales in Digital Age
Under this module, you will learn about the traditional Vs. modern marketing, mapping the customer journey through the marketing & sales funnel and fundamentals of inbound marketing to draw the attention of new prospects.
Digital Selling Strategy
Under this module, you will learn how to identify your purpose and enhance your credibility as a sales professional in the Digital Age while developing the most compelling sales proposals to convince your prospects. Further, you will be able to improve on your selling and persuasion skills coupled with the latest sales management and negotiation techniques that are crucial for closing a deal with modern-day buyers.
Personal Branding Through Social Media
Under this module, you will learn how to develop a success mindset as a sales professional while working on boosting your personal brand which will help you sell yourself via Digital platforms.
Social Selling Essentials
Under this module, you will learn new tools and platforms to master your social conversations via LinkedIn and other social media, which is critical to effectively connect with prospects.
Customer Relationship Management in 2022 | The New Normal
Under this module, you will get comprehensive training on the effective utilization of Digital platforms and CRM tools such as Hubspot that will help you optimize the overall conversions
Master Tableau for impactful data visualization and reporting.
Who is this program for?
This course is encouraged for sales professionals including sales associates, sales executives, sales managers, financial advisors, financial planners, insurance agents, or any professional with a sales background who wishes to upgrade their sales strategy to modern selling.
Program Outline
Module 1: Learning Data Analytics
Module 2: Data Analytics for Business Professionals
Module 3: Artificial Intelligence Foundation: Machine Learning
Module 4: Learning Data Science: Tell Stories with Data
Module 5: Business Analytics Foundations
Module 6: Introduction to Tableau
Module 07: Technical Optimisation 2
Tools you'll be familiar with
Statistics
Course Delivery Method
This course will be conducted as virtual classroom sessions with practical assignments. Participants are expected to attend remotely to the classroom sessions which will be done online. This course covers 30 hours in total as live classroom sessions, including recorded video lessons, assignments and open discussions.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Frequently Asked Questions
The duration for the Data Science Foundation Program is 7 weeks including the time allocation for the final assignment.
Yes. Anyone who wants to learn data science from basic to advanced can join the program. No prior experience in data science is required to join the program.
Yes. There will be an individual assignment at the end of the course to evaluate the learning progress of students. There will not be any exam.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.