Modern Sales Mastery Program

Note: This program is not currently being offered by APIDM
The evaluation of the program is completely based on four assignments. To get qualified, a participant must score 65% or above in the final evaluation.Further, 20% of marks will be added for active participation in the in-class group activities and timely submission of the group and individual assignments.
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As a sales professional, you might have realized that connecting with hard-to-reach, time-poor yet educated, and modern buyers is quite challenging in Digital Era. In a time dominated by tech-savvy modern buyers, it is crucial to equip yourself with modern sales techniques to effectively navigate your prospects through the conversion funnel. Technology and consumer habits have changed significantly demanding a shift in the sales landscape to best connect with the prospects in Digital Era.
The Modern Sales Mastery Program offered by the Asia Pacific Institute of Digital Marketing aims at providing actionable and result-driven training to upskill Sri Lankan sales professionals for leveraging Digital platforms to prospect more efficiently, engage and connect better with modern buyers.
This program will support sales professionals to adopt modern selling techniques and best utilize the modern sales tools available, which will quickly fill up the sales pipeline and effectively turn them into actual conversions.

Course Outline

Introduction to Sales in Digital Age

Under this module, you will learn about the traditional Vs. modern marketing, mapping the customer journey through the marketing & sales funnel and fundamentals of inbound marketing to draw the attention of new prospects.

Digital Selling Strategy

Under this module, you will learn how to identify your purpose and enhance your credibility as a sales professional in the Digital Age while developing the most compelling sales proposals to convince your prospects. Further, you will be able to improve on your selling and persuasion skills coupled with the latest sales management and negotiation techniques that are crucial for closing a deal with modern-day buyers.

Personal Branding Through Social Media

Under this module, you will learn how to develop a success mindset as a sales professional while working on boosting your personal brand which will help you sell yourself via Digital platforms.

Social Selling Essentials

Under this module, you will learn new tools and platforms to master your social conversations via LinkedIn and other social media, which is critical to effectively connect with prospects.

Customer Relationship Management in 2022 | The New Normal

Under this module, you will get comprehensive training on the effective utilization of Digital platforms and CRM tools such as Hubspot that will help you optimize the overall conversions

Who is this program for?

This course is encouraged for sales professionals including sales associates, sales executives, sales managers, financial advisors, financial planners, insurance agents, or any professional with a sales background who wishes to upgrade their sales strategy to modern selling.

Course Delivery Method

This course will be conducted as virtual classroom sessions with practical assignments. Participants are expected to attend remotely to the classroom sessions which will be done online. This course covers 30 hours in total as live classroom sessions, including recorded video lessons, assignments and open discussions.

APIDM-qualified Professionals Work For

  • abans
  • aitkenspence
  • allianz
  • cdb
  • dfcc
  • dialog
  • digibrush
  • dimo
  • eme
  • hnb
  • ikman
  • isobar
  • loops
  • mobitel
  • ogilvy
  • pickme
  • singer
  • softlogic

Panel of Trainers