The Search Engine Optimization Masterclass program, offered by the Asia Pacific Institute of Digital Marketing, the competency builder for the Digital Economy, presents a comprehensive curriculum designed to help you understand and leverage SEO to enhance your brand's online presence. With a focus on providing hands-on training and practical knowledge, this 4-month program equips you with the latest SEO techniques to optimize your website for search engine crawlers and algorithms.
By enrolling in this program, you'll gain a deeper understanding of how SEO can impact your brand's responsiveness and engagement in the search engine results pages. You'll also learn how to master various SEO techniques to drive more traffic to your website and improve your search engine ranking.
Module 01: Introduction, Learning Process & Expectations Overview of SEO
Module 02: SEO Siloing & Keyword Research
Module 03: Keyword Research Workshop
Module 04: Content Optimisation
Module 05: Technical Optimization 1
Module 06: Screaming Frog Workshop
Module 07: Technical Optimisation 2
Module 08: Offpage SEO
Module 09: Measuring SEO Effectiveness
Module 10: International SEO
Module 11: Local SEO
Module 12: ASO (App Store Optimisation) & Amazon SEO
Module 13: Google News
Module 14: Final SEO Lecture
This course will be conducted as virtual classroom sessions with practical assignments. Participants are to attend remotely to the online classroom sessions. The program covers 42 hours, with live classroom sessions and practical assignments. An online forum will be created, for students, to discuss knowledge and interact with the resource persons after the classroom sessions.
Dallas currently works as the Head of Product at Pure SEO and is part of their Senior Leadership Team. He currently leads 22+ brilliant digital marketers in the SEO, Content, Web Dev, and Social teams at Pure SEO which are under my purview. I spearhead product & technology design, development, and delivery. I also guest lecture at Unitec, the Marketing Association & Crown Institute.
He has a world-leading SEO certification from SEO Toolset - personally trained under Bruce Clay and he is a Google-certified marketer in Analytics and AdWords. He has been doing Search Engine Optimization & PPC advertising since 2008.
He previously co-founded a web & mobile app development company in Sri Lanka and holds multiple industry-leading SEO certifications. Dallas is also a Google-certified marketer in Analytics and AdWords. He is interested in the intersection between digital media & business. He holds a Bachelor of Arts degree from the University of Auckland – a Film, TV & Media Studies major, and a Diploma in Business from Auckland University of Technology.
Joson Chokatte holds a degree in Marketing Management from Manchester Metropolitan University (UK and over 10 years of experience as a Sales & Business Development Director in the marketing and technology industry. He founded two technology and media companies – Xcendant, a technology products and services company and Ardent Studio a digital and gaming agency and has led teams of over 80+ professionals during his career.
His interests and expertise lie in SEO, Digital Marketing and Business Development. Throughout his career he has worked with top local and international brands in a variety of industries including, entertainment, F&B, technology, and apparel manufacturing.