The Search Engine Optimization Masterclass program is your comprehensive guide to understanding and leveraging SEO to enhance your brand's online presence. In this 4-month program, you'll learn the latest SEO techniques to optimize your website for search engine crawlers and algorithms. You will also gain a deeper understanding of how SEO can impact your brand's responsiveness and engagement in the search engine results pages.
Gain a strong understanding of SEO principles and concepts.
Conduct effective keyword research for targeted optimization.
Implement technical SEO practices to enhance website performance.
Develop a mobile SEO strategy for increased mobile device traffic.
Optimize website content to improve search engine visibility.
Measure and analyze the effectiveness of SEO efforts.
This course is recommended for digital marketers, SEO freelancers, bloggers, web developers/website owners, entrepreneurs/business owners, content creators and individuals who want to learn and master the SEO game.
Module 01: Introduction, Learning Process & Expectations Overview of SEO
Module 02: SEO Siloing & Keyword Research
Module 03: Keyword Research Workshop
Module 04: Content Optimization
Module 05: Technical Optimization 1
Module 06: Screaming Frog Workshop
Module 07: Technical Optimization 2
Module 08: Offpage SEO
Module 09: Measuring SEO Effectiveness
Module 10: International SEO
Module 11: Local SEO
Module 12: ASO (App Store Optimization) & Amazon SEO
Module 13: Google News
Module 14: Final SEO Lecture
70% of marketers think SEO is more effective at driving sales than PPC SEO can reduce customer acquisition costs by up to 87.4%.
By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.
"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Marketing Research Analyst
"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Founder & Creative Director
The duration for the SEO Masterclass is 4 months including the time allocation for the final assignment.
Yes. Anyone who wants to learn search engine optimization from basic to advanced can join the program. No prior experience in SEO is required to join the program.
Yes. There will be a comprehensive exam at the end of the course to evaluate the learning progress of students. There will not be any assignments. To pass the exam and successfully complete the course, you will need to achieve a score of minimum 70%.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.