Diploma in Digital Driven Marketing

Become a full stack marketer in just 12 months!
Save LKR 115,000
12 months
In-person Sessions and Online
March 2024 Intake
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Presenting the groundbreaking Diploma in Digital Driven Marketing program, a game-changer in the realm of digital marketing education in Sri Lanka. Become a full stack marketer in just 12 months. Learn from industry experts and gain hands-on experience in all aspects of digital marketing. Apply your skills to real-world projects and make an immediate impact in any organization.
Enroll today and start your career in digital marketing!

Learning Outcomes

Fundamentals, from basic to advanced.

Execution of digital marketing campaigns.

Developing & promoting your own website.

Development of data analysis skills.

Blend with the latest industry developments.

Development of real business skills.

Gain must-have soft skills for a confident marketer.

Who is this program for?

This program is highly recommended for school leavers and marketing/management graduates who are looking to build upon a successful career in the field of digital marketing.

Credly Badge

Upon successful completion of The Diploma in Digital Driven Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.

Program Outline

Semester 1

Module 01: Business context

Module 02: Introduction to Internet and Websites

Module 03: Principles of Marketing

Module 04: Emerging Marketing Technologies

Module 05: Fundamentals of Digital Marketing

Module 06: Digital Marketing Communication

Module 07: Digital Marketing Strategy

Module 08: Reporting & Analysis

Module 09: Digital Marketing Operations

Module 10: Soft Skills Development

Module 11: Personal Mastery for Digital Citizens

Semester 2

Module 12: Marketing Management

Module 13: Digital Marketing Strategy - Advanced

Module 14: Content Marketing

Module 15: Social Media Marketing

Module 16: Display & Video Advertising

Module 17: Search Engine Marketing

Module 18: Campaign Tracking & Analytics

Module 19: Cyber Securit

Module 20: Business Ethics

Module 21: AI and Marketing Automation

Module 22: Consumer behavior and Sales Management

Module 23: Toastmasters Speech Craft Program

Module 24: Skills Development Project

Module 01

Business context

Business organizations and structures

Business Industries and Trends

Principles of Business Management

Challenges for Marketers in the Digital Age

Module 2

Introduction to Internet and Websites

The Internet

How website work

Setting Up a Site - Practical

The WordPress Dashboard - Practical

Customizing Your Site - Practical

Module 03

Principles of Marketing

Introduction to Marketing

Introduction to Brand Management

Module 04

Emerging Marketing Technologies

Introduction to Emerging Marketing Technologies

The SL digital paradigm

Emerging Technologies and Future Trends

Module 05

Fundamentals of Digital Marketing

Marketing in a Digital World

Research Tools for Digital Marketing

Introduction to Social Media Marketing

Introduction to Search Engine Marketing

Introduction to Display Advertising

Location-Based Marketing Tools

Measurement Tools in Digital Marketing

Digital Marketing Planning

Keeping Up to Date with Digital Marketing

Other Digital Channels: Introduction

Module 06

Digital Marketing Communication

Content Writing for Web

Content Writing for Social Media

Content Writing for Blogs

B2B vs B2C


Module 07

Digital Marketing Strategy

Introduction to Strategic Planning

Performance Marketing Planning

Brand Marketing Planning for Digital Channels

Module 08

Reporting & Analysis

Introduction to Digital Analytics

Analytics Ecosystem

Introduction to Google Analytics

Measurement & KPI

Introduction to Measurement

Digital Measurement Framework - Part 1

KPI & Reporting

Module 09

Digital Marketing Operations

Campaign briefing

Handling a brainstorming session


Selecting the right agency

Handling effective meetings

Team Management

Agency Management

Productivity tools

Module 10

Skills Development


Channels of Communication

Fundamental of Business Writing

Employment Messages

Barriers to Effective Communication

Spoken Skills

Professional Business Introductions

Business Meetings Etiquette

Telephone Etiquette

Business Attire

Business Correspondence Etiquette

Business Dining Etiquette

Module 11

Personal Mastery for Digital Citizens

Self-Discovery - Finding your "Why"

Growth Mindset - Getting out of the fear zone and starting a growth mindset

Breaking the Language Barrier - How to Overcome the fear of Speaking English?

Entrepreneur Mindset - Awakening the Entrepreneur Inside You

Guest Lectures - Life lessons from successful Digital Entrepreneurs (2 hours each)

Responsible Use of Social Media and Personal Branding

Boosting Your Productivity

Managing Your Personal Finance

Emotional Intelligence

Critical Thinking

Digital Wellbeing

Module 12

Marketing Management

Influencer Marketing

Affiliated Marketing

Service Marketingg

International Marketing

Strategic Marketing

Feasibility Analysis

Channels of Distribution

Brand Management Theories and Principles - Advanced

Online Brand Reputation Management

Group Activity

Module 13

Digital Marketing Strategy - Advanced

Strategic Planning

DVEC Planning Model

Performance Marketing Planning

Brand Marketing Planning for Digital Channels

Module 14

Content Marketing

Content Marketing

Influencer Marketing

YouTube Content Creation


Module 15

Social Media Marketing

Social Media Brand Voice

Social Media Content Planning

Understanding SNS Algorithms

Meta Business Tools

Meta Advertising Platform

LinkedIn Ads

TikTok for Marketing

Module 16

Display & Video Advertising

Introduction to Display & Video Advertising

Google Display Network Advertising

3rd Party Ad Serving

Video Advertising

Module 17

Search Engine Marketing

Introduction to SEM

Pay Per Click Search Engine Advertising

Google Performance Max

Basic Introduction to SEO

Module 18

Campaign Tracking & Analytics

Introduction to Digital Analytics

Google Analytics

Measurement Planning

Campaign Tagging

Other Analytics Tools

Module 19

Cyber Security

Introduction to Cyber Crimes & Prevention

Cyber Laws: Global vs Local

Introduction to Cyber Security

Data Protection Regulations: Global vs Local

Impact of Data Protection on Campaign Tracking

Social Networks & Data Protection: Consumer vs Advertiser

Module 20

Business Ethics

Introduction to Business Ethics and Corporate Social Responsibility

Ethical Decision Making

Corporate Governance

Stakeholder Management

Sustainability and Environmental Responsibility

Ethical Leadership

Ethical Marketing Practices

Global Ethics and Cultural Diversity

Ethics in the Digital Age

Corporate Social Responsibility Reporting and Accountability.

Module 21

AI and Marketing Automation

Introduction to AI and machine learning

Applications of AI in marketing

Marketing automation software and tools

Customer segmentation and targeting with AI

Predictive analytics and modeling

Chatbots and virtual assistants

Personalization and recommendation engines

A/B testing and optimization with AI

Ethics and challenges of AI in marketing

Module 22

Consumer behavior and Sales Management

Introduction to Consumer Behavior

Market Research and Consumer Insights

Digital Consumer Behavior

Segmentation, Targeting, and Positioning

Buying Behavior Models

Digital Consumer Behavior

Sales Management Fundamentals

Sales Strategies and Techniques

Sales Team Management

Sales Channels and Distribution

Sales Analytics and Performance Measurement

Module 23

Toastmasters Speech Craft Programme

Introduction to Speechcraft and Public Speaking

Meeting roles and Responsibilities

Organize Your Speech

Your Body Speaks

Vocal Variety

Impromptu Speaking

Evaluate to Motivate

Negotiate to win

Working with Words

Engaging in small talk

Introduction to Toastmasters

Speech Contest

Module 24

Skills Development Project

The Skills Development Project is designed for the students to apply the digital marketing skills they have learned and empower them to independently manage digital marketing strategies and campaigns for small business owners. This foundation will set the students on the path to kickstart their careers in the industry

Tools you'll be familiar with

  • google leads logo
  • google analytics 4 logo
  • keyword logo
  • linkedin logo
  • meta for business logo
  • meta logo
  • devtools logo
  • twitter logo
  • ithemes logo
  • similarweb logo
  • alexa logo
  • wordpress logo
  • yoast logo
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What Our Alumni Say

  • "As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

    Amrik Daryanani

    Marketing Research Analyst

  • "I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

    Charitha Dias

    Product Manager

  • "I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

    Anojan Perinparajah

    Category Manager

  • “APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

    Prageeth Wimalarathne

    Creative Director

  • "The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

    Rashain Salgado

    Founder & Creative Director

APIDM Certified professionals work for

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Panel of Trainers

Frequently Asked Questions

Is this program accredited?

This program has been registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.

Is this the first-ever Industry Accredited digital marketing diploma?

Yes, our program is the first-ever industry-accredited Diploma in Digital Marketing that ensures high-quality education and training. Accredited by industry professionals, the program's content and structure are regularly evaluated to meet industry needs. Rest assured; the program adheres to the highest standards in digital marketing skill training.

Can this qualification be used for migration purposes?

Yes, attestation of this qualification is possible, via the Ministry of Foreign Affairs, since the program is registered with TVEC.

What is the Toastmasters Speech Craft Program?

The Toastmaster Speech Craft Program is aimed at rapidly developing fundamental public speaking skills, and typically consists of several short segments during which all participants engage in the same exercises. These courses take place in a classroom environment, led by experienced Toastmasters who offer educational sessions, serve as mentors, and provide constructive feedback.

What is the Skills Development Project?

This is a comprehensive project aimed to offer students the industry exposure they require to start their digital marketing careers. By successfully completing the skills-development project, students will be able to gain the practical knowledge they need on digital marketing.


LKR 345,000
LKR 230,000
(Save LKR 115,000)

Contact Shafraz

+94 77 215 8855