Diploma in Digital Driven Marketing
Presenting the groundbreaking Diploma in Digital Driven Marketing program, a game-changer in the realm of digital marketing education in Sri Lanka. Become a full stack marketer in just 12 months. Learn from industry experts and gain hands-on experience in all aspects of digital marketing. Apply your skills to real-world projects and make an immediate impact in any organization.
Enroll today and start your career in digital marketing!
Learning Outcomes
Fundamentals, from basic to advanced.
Execution of digital marketing campaigns.
Developing & promoting your own website.
Development of data analysis skills.
Blend with the latest industry developments.
Development of real business skills.
Gain must-have soft skills for a confident marketer.
Who is this program for?
This program is highly recommended for school leavers and marketing/management graduates who are looking to build upon a successful career in the field of digital marketing.
Upon successful completion of The Diploma in Digital Driven Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Program Outline
Semester 1
Module 01: Business context
Module 02: Introduction to Internet and Websites
Module 03: Principles of Marketing
Module 04: Emerging Marketing Technologies
Module 05: Fundamentals of Digital Marketing
Module 06: Digital Marketing Communication
Module 07: Digital Marketing Strategy
Module 08: Reporting & Analysis
Module 09: Digital Marketing Operations
Module 10: Soft Skills Development
Module 11: Personal Mastery for Digital Citizens
Semester 2
Module 12: Marketing Management
Module 13: Digital Marketing Strategy - Advanced
Module 14: Content Marketing
Module 15: Social Media Marketing
Module 16: Display & Video Advertising
Module 17: Search Engine Marketing
Module 18: Campaign Tracking & Analytics
Module 19: Cyber Securit
Module 20: Business Ethics
Module 21: AI and Marketing Automation
Module 22: Consumer behavior and Sales Management
Module 23: Toastmasters Speech Craft Program
Module 24: Skills Development Project
Business context
Business organizations and structures
Business Industries and Trends
Principles of Business Management
Challenges for Marketers in the Digital Age
Introduction to Internet and Websites
The Internet
How website work
Setting Up a Site - Practical
The WordPress Dashboard - Practical
Customizing Your Site - Practical
Principles of Marketing
Introduction to Marketing
Introduction to Brand Management
Emerging Marketing Technologies
Introduction to Emerging Marketing Technologies
The SL digital paradigm
Emerging Technologies and Future Trends
Fundamentals of Digital Marketing
Marketing in a Digital World
Research Tools for Digital Marketing
Introduction to Social Media Marketing
Introduction to Search Engine Marketing
Introduction to Display Advertising
Location-Based Marketing Tools
Measurement Tools in Digital Marketing
Digital Marketing Planning
Keeping Up to Date with Digital Marketing
Other Digital Channels: Introduction
Digital Marketing Communication
Content Writing for Web
Content Writing for Social Media
Content Writing for Blogs
B2B vs B2C
Tools
Digital Marketing Strategy
Introduction to Strategic Planning
Performance Marketing Planning
Brand Marketing Planning for Digital Channels
Reporting & Analysis
Introduction to Digital Analytics
Analytics Ecosystem
Introduction to Google Analytics
Measurement & KPI
Introduction to Measurement
Digital Measurement Framework - Part 1
KPI & Reporting
Digital Marketing Operations
Campaign briefing
Handling a brainstorming session
Presentation
Selecting the right agency
Handling effective meetings
Team Management
Agency Management
Productivity tools
Skills Development
Communication
Channels of Communication
Fundamental of Business Writing
Employment Messages
Barriers to Effective Communication
Spoken Skills
Professional Business Introductions
Business Meetings Etiquette
Telephone Etiquette
Business Attire
Business Correspondence Etiquette
Business Dining Etiquette
Personal Mastery for Digital Citizens
Self-Discovery - Finding your "Why"
Growth Mindset - Getting out of the fear zone and starting a growth mindset
Breaking the Language Barrier - How to Overcome the fear of Speaking English?
Entrepreneur Mindset - Awakening the Entrepreneur Inside You
Guest Lectures - Life lessons from successful Digital Entrepreneurs (2 hours each)
Responsible Use of Social Media and Personal Branding
Boosting Your Productivity
Managing Your Personal Finance
Emotional Intelligence
Critical Thinking
Digital Wellbeing
Marketing Management
Influencer Marketing
Affiliated Marketing
Service Marketingg
International Marketing
Strategic Marketing
Feasibility Analysis
Channels of Distribution
Brand Management Theories and Principles - Advanced
Online Brand Reputation Management
Group Activity
Digital Marketing Strategy - Advanced
Strategic Planning
DVEC Planning Model
Performance Marketing Planning
Brand Marketing Planning for Digital Channels
Content Marketing
Content Marketing
Influencer Marketing
YouTube Content Creation
Podcasting
Social Media Marketing
Social Media Brand Voice
Social Media Content Planning
Understanding SNS Algorithms
Meta Business Tools
Meta Advertising Platform
LinkedIn Ads
TikTok for Marketing
Display & Video Advertising
Introduction to Display & Video Advertising
Google Display Network Advertising
3rd Party Ad Serving
Video Advertising
Search Engine Marketing
Introduction to SEM
Pay Per Click Search Engine Advertising
Google Performance Max
Basic Introduction to SEO
Campaign Tracking & Analytics
Introduction to Digital Analytics
Google Analytics
Measurement Planning
Campaign Tagging
Other Analytics Tools
Cyber Security
Introduction to Cyber Crimes & Prevention
Cyber Laws: Global vs Local
Introduction to Cyber Security
Data Protection Regulations: Global vs Local
Impact of Data Protection on Campaign Tracking
Social Networks & Data Protection: Consumer vs Advertiser
Business Ethics
Introduction to Business Ethics and Corporate Social Responsibility
Ethical Decision Making
Corporate Governance
Stakeholder Management
Sustainability and Environmental Responsibility
Ethical Leadership
Ethical Marketing Practices
Global Ethics and Cultural Diversity
Ethics in the Digital Age
Corporate Social Responsibility Reporting and Accountability.
AI and Marketing Automation
Introduction to AI and machine learning
Applications of AI in marketing
Marketing automation software and tools
Customer segmentation and targeting with AI
Predictive analytics and modeling
Chatbots and virtual assistants
Personalization and recommendation engines
A/B testing and optimization with AI
Ethics and challenges of AI in marketing
Consumer behavior and Sales Management
Introduction to Consumer Behavior
Market Research and Consumer Insights
Digital Consumer Behavior
Segmentation, Targeting, and Positioning
Buying Behavior Models
Digital Consumer Behavior
Sales Management Fundamentals
Sales Strategies and Techniques
Sales Team Management
Sales Channels and Distribution
Sales Analytics and Performance Measurement
Toastmasters Speech Craft Programme
Introduction to Speechcraft and Public Speaking
Meeting roles and Responsibilities
Organize Your Speech
Your Body Speaks
Vocal Variety
Impromptu Speaking
Evaluate to Motivate
Negotiate to win
Working with Words
Engaging in small talk
Introduction to Toastmasters
Speech Contest
Skills Development Project
The Skills Development Project is designed for the students to apply the digital marketing skills they have learned and empower them to independently manage digital marketing strategies and campaigns for small business owners. This foundation will set the students on the path to kickstart their careers in the industry
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Panel of Trainers
Frequently Asked Questions
This program has been registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.
Yes, our program is the first-ever industry-accredited Diploma in Digital Marketing that ensures high-quality education and training. Accredited by industry professionals, the program's content and structure are regularly evaluated to meet industry needs. Rest assured; the program adheres to the highest standards in digital marketing skill training.
Yes, attestation of this qualification is possible, via the Ministry of Foreign Affairs, since the program is registered with TVEC.
The Toastmaster Speech Craft Program is aimed at rapidly developing fundamental public speaking skills, and typically consists of several short segments during which all participants engage in the same exercises. These courses take place in a classroom environment, led by experienced Toastmasters who offer educational sessions, serve as mentors, and provide constructive feedback.
This is a comprehensive project aimed to offer students the industry exposure they require to start their digital marketing careers. By successfully completing the skills-development project, students will be able to gain the practical knowledge they need on digital marketing.
Contact Shafraz
+94 77 215 8855
