Diploma in Digital Driven Marketing

Become a Career-Ready Digital Marketing Professional
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12 months
Online and In-person Sessions
July 2023 Intake
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Presenting the groundbreaking Diploma in Digital Driven Marketing program, a game-changer in the realm of digital marketing education in Sri Lanka. Become a job-ready digital marketing expert with our 1-year program. Learn from industry experts and gain hands-on experience in all aspects of digital marketing. Apply your skills to real-world projects and make an immediate impact in any organization.
Enroll today and start your career in digital marketing!

Learning Outcomes

Fundamentals, from basic to advanced.

Execution of digital marketing campaigns.

Developing & promoting your own website.

Development of data analysis skills.

Blend with the latest industry developments.

Development of real business skills.

Gain must-have soft skills for a confident marketer.

Who is the program for?

This program is highly recommended for school leavers and marketing/management graduates who are looking to build upon a successful career in the field of digital marketing.

Credly Badge

Upon successful completion of The Diploma in Digital Driven Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.

Program Outline

Semester 1

Module 01: Business context

Module 02: Introduction to the Internet and Websites

Module 03: Principles of Marketing

Module 04: Emerging Marketing Technologies

Module 05: Fundamentals of Digital Marketing

Module 06: Digital Marketing Communication and Career Prospects

Module 07: Digital Marketing Strategy

Module 08: Reporting & Analysis

Module 09: Digital Marketing Operations

Module 10: Soft Skills Development

Module 11: Personal Mastery for Digital Citizens

Semester 2

Module 12: Marketing Management

Module 13: Website Management for Marketing

Module 14: Digital Communication Strategy

Module 15: Advanced Reporting & Analysis

Module 16: Cyber Security

Module 17: Business Ethics

Module 18: Toastmasters Speech Craft Program

Module 19: AI and Marketing Automation

Module 01

Business context

Business organizations and structures

Leadership and teamwork

Challenges for Marketers in the Digital Age

Business Industries and Trends

Module 2

Introduction to the Internet and Websites

Evolution of the Internet

How website work

Setting Up a Site - Practical

Customizing Your Site - Practical

Module 03

Principles of Marketing

Introduction to Marketing

Brand Management Theories and Principles

Importance of Strategic Marketing

Marketing Research and Target Markets

Module 04

Emerging Marketing Technologies

Introduction to Emerging Marketing Technologies

The SL digital paradigm

The global digital landscape

Emerging Technologies and Future Trends

Module 05

Fundamentals of Digital Marketing

Research Tools for Digital Marketing

Introduction to Social Media Marketing

Introduction to Search Engine Marketing

Introduction to Display Advertising

Location-Based Marketing Tools

Module 06

Digital Marketing Communication and Career Prospects

Content writing best practices

Content Writing for Social Media

Content Writing for Blogs

Content Writing for Web

Module 07

Digital Marketing Strategy

Competitor & Market Analysis

Understanding your customer

Visibility & Performance Marketing Planning

Digital Marketing Planning

Module 08

Reporting & Analysis

Digital Analytics Ecosystem

Introduction to Google Analytics

Measurement & KPI

Alternative Analytics Tools

Module 09

Digital Marketing Operations

Agency/ client Management

Productivity tools

Project Management

Agency - Field visits

Module 10

Soft Skills Development

Effective Communication Skills

Corporate Etiquette

Module 11

Personal Mastery for Digital Citizens

Entrepreneur Mindset

Responsible Use of Social Media

Personal Branding

Digital Wellbeing

Module 12

Marketing Management

Brand Management

Influencer Marketing

Affiliated Marketing

International Marketing

Online Brand Reputation Management

Module 13

Website Management for Marketing

Website launch

E-commerce Website

UI and UX development

Managing blogs

Module 14

Digital Communication Strategy

Social Media Advertising

Search Engine Marketing

Mobile & Gamification

Content Marketing

Integrated Marketing Strategy

Digital Marketing Strategy: Advanced

Module 15

Advanced Reporting & Analysis

Conversion Tracking

Google Tag Manager

Campaign Tagging & Attribution

Marketing Attribution

Module 16

Cyber Security

Cyber Laws: Global vs Local

Data Protection Regulations

Data Protection & Campaign Tracking

Data Protection: Consumer vs Advertiser

Module 17

Business Ethics

Ethics in the Digital Age

Ethical Marketing Practices

Corporate Governance

Stakeholder Management

Module 18

Toastmasters Speech Craft Program

Public Speaking

Effective communication

Negotiate to win

Speech Contest

Module 19

AI and Marketing Automation

Applications of AI in Marketing

Marketing automation

Predictive Analytics and Modelling

Campaign Optimization with AI

Tools you'll be familiar with

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What Our Alumni Say

  • "As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

    Amrik Daryanani

    Marketing Research Analyst

  • "I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

    Charitha Dias

    Product Manager

  • "I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

    Anojan Perinparajah

    Category Manager

  • “APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

    Prageeth Wimalarathne

    Creative Director

  • "The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

    Rashain Salgado

    Founder & Creative Director

APIDM Certified professionals work for

Panel of Trainers

Frequently Asked Questions

Is this program accredited?

This program has been registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.

Is this the first-ever Industry Accredited digital marketing diploma?

Yes, our program is the first-ever industry-accredited Diploma in Digital Marketing that ensures high-quality education and training. Accredited by industry professionals, the program's content and structure are regularly evaluated to meet industry needs. Rest assured; the program adheres to the highest standards in digital marketing skill training.

Can this qualification be used for migration purposes?

Yes, attestation of this qualification is possible, via the Ministry of Foreign Affairs, since the program is registered with TVEC.

What is the Toastmasters Speech Craft Program?

The Toastmaster Speech Craft Program is aimed at rapidly developing fundamental public speaking skills, and typically consists of several short segments during which all participants engage in the same exercises. These courses take place in a classroom environment, led by experienced Toastmasters who offer educational sessions, serve as mentors, and provide constructive feedback.

What is the Skills Development Project?

This is a comprehensive project aimed to offer students the industry exposure they require to start their digital marketing careers. By successfully completing the skills-development project, students will be able to gain the practical knowledge they need on digital marketing.


LKR 345,000
LKR 230,000
(Save 33%)

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+94 772 158 855