Digital Marketing Mastery Program

The Digital Marketing Mastery Program, previously known as the Professional Diploma in Digital Marketing (PDIDM) is the most recognized digital marketing qualification in Sri Lanka. With the Digital Marketing Mastery Program, you'll upgrade your digital skills from professional to mastery level, making you a highly sought-after marketing professional.

Since 2015, our program has upskilled over 1000 marketing and business professionals in Sri Lanka and Cambodia, providing them with the most demanded competencies needed to succeed in the digital world.

Our qualified students of this iconic digital marketing qualification, are successfully employed by some of the most renowned organizations such as Dialog Axiata PLC, Hemas Holdings PLC, Aitken Spence PLC, SLTMobitel, SINGER Sri Lanka, Abans PLC, Softlogic Holdings PLC, DIMO Lanka, Allianz Sri Lanka, Ogilvy Digital, Ikman.lk, Digibrush, zMessenger (Pvt) Ltd, eMarketingEye (Pvt) Ltd, Isobar Sri Lanka, Loops Integrated, PickMe, DFCC Bank PLC,Citizens Development Business Finance PLC (CDB), Hatton National Bank PLC, and many more. Some of our students are even working in countries like Australia, Qatar, Cambodia, and the Maldives.

As proof of our commitment to delivering the highest quality education in digital marketing, we're proud to announce that The Digital Marketing Mastery Program is endorsed by ATHE UK for maintaining the highest quality standards in digital marketing education. ATHE is a prestigious organization that provides Ofqual-regulated qualifications to training and higher education providers around the world.

This certification ensures that our program meets the most rigorous standards of quality and excellence, and provides our students with a globally recognized credential upon completion. With our ATHE certification, you can trust that you're receiving a top-notch education that will help you succeed in your digital marketing career, both nationally and internationally.

Program Benefits

The Digital Mastery Program offers 80% practical, hands-on experience in digital marketing.
Expert-led training: taught by industry experts with years of multi-market experience in the field.
Ongoing mentor support by the program conveners to internalize the learnings.
The program provides a pathway to becoming a Certified Digital Marketing Professional (CDMP).
The program is recognized as the longest-running & the most in-demand digital marketing qualification in Sri Lanka.
Career advancement opportunities with the skills and knowledge you'll gain from the program.
Facilitate continous learning with ongoing support and resources to help you stay up-to-date on the latest trends and best practices.

Program Outline

Module 01: Fundamentals of Digital Marketing

Module 02: Strategic Digital Marketing Planning

Module 03: Social Media Management for Brands

Module 04: Content Marketing & Influencer Relations

Module 05: Social Media Advertising

Module 06: Display & Video Advertising

Module 07: Search Engine Marketing

Module 08: Campaign Tracking & Analytics

Module 09: Assignments & Open Discussion Hours

Module 10: Additional Recorded Video Lessons

Download the Prospectus

Program Delivery Method

This course will be conducted as virtual classroom sessions with practical assignments. Participants are expected to attend remotely to the classroom sessions which will be done online. Some of the lessons may be offered in the form of live webinars or recorded video lessons. The program covers 101 hours in total, with the recorded video lessons and open discussion hours all-inclusive. An online forum will be created for students to discuss knowledge and interact with the resource persons after the classroom sessions.