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Google Certifiaction Program

Limited Seats
17,000 LKR
Including lunch
Upskill Your Google Ads Game: Get Certified in 5 Days
Master Google Ads with 3P Media Google Academy - a collaborative
Online Workshop by APIDM & 3P Media
5 Days
  |  
100% Online
  |  
Live Interaction
  |  
10.00am-3.00pm

In today's competitive online space, staying ahead requires expertise. 3P Media Google Academy, a certified training program in partnership with APIDM, is designed to help our most valued partners, practitioners, and clients across industries to upskill your expertise and knowledge on Google Ads comprehensively.

What you'll gain

The workshop is powered at three levels

Google Ads Scholar: Build a strong foundation in Google Ads, covering everything from branding strategies to staying ahead of the competition

Google Ads Expert: Master the full sales funnel, creating data-driven omnichannel campaigns that drive sales.

Google Ads Pro: Take your skills to the next level, unlocking growth opportunities and maximizing return on investment (ROI).

Live, Interactive Learning: Get your questions answered in real time by our expert instructors.

Comprehensive Knowledge: Gain in-depth insights and practical strategies to elevate your Google Ads campaigns.

Award Ceremony: Conclusion with a Gala awarding ceremony to acknowledge your achievements and hand over certification.

This program is perfect for

- Digital marketers who leverage Google Ads in their daily tasks

- Professionals seeking to enhance their Google Ads knowledge and skills

- Anyone who wants to unlock the full potential of Google Ads for campaign success

Upon successful completion of each program level, you will receive a Credly Badge will be issued at the end of each level and a certificate will be provided after the completion of all three levels of the workshop.

Program Schedule

Session 01 : What is copywriting and why is it an important skill for digital marketers?

Session 02 : How to do deep, topical research

Session 03 : How to simplify complex information

Session 04 : How to write clear and compelling copy

Session 05 : Understanding brand tone and voice

Session 06 : Group Work (Introduction + working time)

Session 07 : Evaluation

Tools you'll be familiar with

  • logo
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Copywriting involves creating persuasive content for online platforms,
and HubSpot has conducted studies on content marketing and copywriting in 2023.

Here are some key findings

Content with lists every 500 words gets 70% more traffic.

Personalized calls to action boost conversion chances by 202%.

Landing page ad copy with social proof has a 1% higher conversion rate.

Headlines with 10-13 words attract 2 times more site traffic and 1.5 times more shares than shorter ones.

Pages with under 200 words have the highest average conversion rate.

APIDM Certified professionals work for

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Resource Person

Program trainer Nazreen Ramiz

Nazreen Ramzi

Nazreen Ramzi is a seasoned Copywriter and Brand Messaging Strategist with over 12 years of experience in content marketing, digital communications, and brand storytelling. She has a diverse background in management and marketing, having collaborated with notable clients like BBC, NatGeo, and Disney.

Her expertise lies in helping creative entrepreneurs, modern businesses, and SaaS companies enhance their messaging for increased conversions. She achieves this through copywriting, ongoing content creation across various digital platforms, and corporate training. Nazreen's portfolio spans from solo entrepreneurs to small businesses and includes organizations like Rakuten Viber, Gifted (Sweden), Yoho Bed, and Australian Aid, where she has crafted compelling content and aided in ideation.

Frequently Asked Questions

Why is copywriting essential for businesses?

Copywriting is essential because it helps businesses effectively communicate their brand, products, and services to their target audience. It has the power to engage, persuade, and ultimately drive customer actions, such as making a purchase or signing up for a service.

How does quality copywriting impact business success?

Quality copywriting can have a profound impact on business success by improving conversion rates, increasing brand awareness, and enhancing customer engagement. It helps businesses stand out in a crowded marketplace and build lasting relationships with their audience.

What role does copywriting play in digital marketing?

Copywriting is a cornerstone of digital marketing. It is used in various digital channels, including websites, social media, email marketing, and online advertising. Well-crafted copy ensures that marketing messages resonate with the target audience, driving traffic and conversions.

Are there any industry-specific statistics highlighting the importance of copywriting?

Yes, various industries have seen significant improvements in key metrics after investing in quality copy. For instance, e-commerce businesses have reported up to a 113% increase in conversions with persuasive product descriptions. Similarly, B2B companies that prioritize content marketing with well-written copy often generate 67% more leads.

How can professional copywriters contribute to a business's success?

Professional copywriters bring expertise in crafting compelling and persuasive content tailored to the specific needs of a business. They understand the nuances of different industries and audiences, ensuring that the messaging aligns with brand goals and drives results. Hiring a skilled copywriter can be a strategic investment in achieving business objectives.

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Limited Seats
17,000 LKR
(Including lunch)
Darren

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+94 771 775 763

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