Generative AI in Modern Marketing

Stay Ahead in Marketing: Begin with ChatGPT to Master AI Tools.
Delivery Mode : 100% Online Instructor-led Live Lessons
Duration : 4 Weeks
Course Starts : 15th January 2024 (Monday)
Course Dates : Mon, Tue, Wed - 7.00 PM to 9.00 PM
$125 USD
$75 USD

Transform your digital marketing landscape with ChatGPT, your all-in-one solution for diverse tasks in social media, content marketing, and SEO. Experience increased customer satisfaction, improved brand reputation, and a competitive advantage – ChatGPT is your key to unlocking unparalleled efficiency and results in the world of digital marketing.

Learning Outcomes

Grasp AI's role and application in modern marketing.

Master AI-focused marketing strategies.

Utilize AI tools like ChatGPT for enhanced marketing campaigns.

Create genuine, AI-optimized content, enhancing the usage of ChatGPT.

Infuse AI into strategic planning for precise insights.

Tackle business challenges with AI analytics.

Master prompt engineering for efficient AI interactions with ChatGPT.

Who is this program for?

Marketing Professionals seeking to enhance their strategies with AI

Digital Strategists aiming for AI-integrated campaigns

Content Creators looking to harness AI for optimized creation

Entrepreneurs wishing to leverage AI for business growth

Students intrigued by the fusion of AI and marketing

Program Certificate
Program Credly Badge

Earn a recognized badge upon completion, showcasing your expertise in integrating Generative AI into marketing.

Program Outline

1: Artificial Intelligence - An Introduction to Marketers

2: Planning for AI in Marketing

3: Getting to Know the Tools

4: Generative AI for Content Creation

5: Using AI Tools in Strategy Formulation

6: Using AI for Business Problem Solving

7: An Introduction to Prompt Engineering

Delve into AI's evolution and significance in today's marketing landscape

What is AI?

Two Branches of AI: Symbolic Systems and Neural Networks

The World of Generative AI

AI's Role in Today's Marketing Landscape

Master the art of integrating AI into your marketing strategies

Process Mapping in the AI Context

Spotting AI Automation Potential in Marketing

Choosing an AI-Compatible Tech Stack

Discover a range of AI tools to redefine marketing

Introduction to Chat GPT

Unraveling the Capabilities of Bard & DALL-E

Mid Journey, Claude2, & Grammarly GO Insights

Exploring Built-in AI Features in Other Marketing Tools

Create compelling AI-powered content for your brand

Planning Content Creation with Chat GPT

Generating "Human-like Content" & Images with AI Tools

SEO Content Creation Using Chat GPT

Safeguarding Your Content's Originality

Infuse your strategies with AI's analytical precision

AI-Powered Brainstorming & Idea Generation

Market Research and Customer Analysis Using AI Tools

Creating Comprehensive Buyer Personas with AI Insights

Strategic Problem-Solving Through Chat GPT

Navigate business challenges with the power of AI

Training Chat GPT for Business Solutions

Leveraging AI for Business Insights and Support

Harness the art of prompt engineering for optimal AI interactions

The Intricacies of a Prompt

Prompt Patterns & Applications

Crafting Micro and Mega Prompts for Varied Outputs

Fine-tuning and Adjusting Prompts for Best Results

Efficiently Organizing and Curating a Prompt Library

Tools you'll be familiar with

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Enhance your marketing skills in the digital age with APIDM. Enroll now and embark on a transformative journey with AI

APIDM-qualified Professionals Work For

  • abans logo
  • aitkenspence logo
  • allianz logo
  • cdb logo
  • dfcc logo
  • dialog logo
  • digibrush logo
  • dimo logo
  • eme logo
  • hnb logo
  • ikman logo
  • isobar logo
  • loops logo
  • mobitel logo
  • ogilvy logo
  • pickme logo
  • singer logo
  • softlogic logo

Your Trainer

Amitha Amarasinghe

Co-founder / Chief Executive Officer - APIDM

Amitha Amarasinghe, the co-founder and CEO of APIDM, brings over 15 years of digital marketing experience to the table. As a pioneer in digital transformation and one of the most experienced strategists in Sri Lanka, he has spearheaded digital strategies for leading brands globally.

Former COO of Neo@Ogilvy and a visiting lecturer at the University of Sri Jayewardenepura, Amitha is your guide through this journey into Generative AI. He has shared his expertise in numerous forums across Colombo, Mumbai, and Cambodia.

Frequently Asked Questions

What is the duration of the Generative AI in Modern Marketing program?

The course will be conducted through 100% online instructor-led live lessons with a total duration of 22 hours. It is set to commence on the 15th of January 2024, which is a Monday. The lessons will be held on Mondays, Tuesdays, and Wednesdays from 7:00 PM to 9:00 PM.

Is this program suitable for beginners with no prior experience in Generative AI?

This course is designed for marketing professionals, digital strategists, content creators, and entrepreneurs. Additionally, students and beginners with an interest in AI and marketing will find it beneficial.

Is there any exam for assessment during the program?

Participants hoping to receive the Generative AI in Modern Marketing Program qualification from APIDM are required to meet the following criteria:
- Take a 40-minute test with 25 questions & Get at least a 65% score.
These evaluation methods ensure a comprehensive and hands-on understanding of the program's content.To successfully complete each evaluation, a minimum passing mark of 65% is required, ensuring a high standard of proficiency in each aspect of the program.

Will I receive a certificate upon completing the Generative AI in Modern Marketing program?

Participants in the Generative AI in Modern Marketing program will receive a certificate acknowledging their accomplishment. Additionally, APIDM has partnered with Credly to provide a digital badge, allowing participants to showcase their credential easily on platforms like LinkedIn and other public platforms.


$125 USD
$75 USD
(Save $50 USD)

Contact Shafraz

+94 77 215 8855