Professional Diploma in Digital Marketing is a program introduced by the Asia Pacific Institute of Digital Marketing (APIDM) for the practicing digital marketing professionals in Sri Lanka to enhance their knowledge and skills in digital marketing. With a constantly updated course content to match the latest digital trends, this course is expected to fulfill a longstanding need in this sector by helping marketing and business professionals to fully grasp the digital marketing landscape and take the next step in their career. This diploma course aims to provide a theoretical as well as practical knowledge to those who just started or plan to start their career in the fields of Digital Marketing, eCommerce and eBusiness Management.

The content of the Professional Diploma in Digital Marketing has been certified by the CPD Certification Service as conforming to continuing professional development principles.

The Professional Diploma in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!

Program Benefits

100% Virtual Classes with access to class recordings till the course completion.
Real-time live classes with direct interaction with the resource person.
Access to pre-recorded learning materials on contemporary topics.
Hands-on practical sessions using virtual break-out rooms.
Super fast connectivity and crystal clear sound.
Exams and assignments administered online.

Program Outline

Module 01: Fundamentals of Digital Marketing

Module 02: Strategic Digital Marketing Planning

Module 03: Social Media Management for Brands

Module 04: Content Marketing & Influencer Relations

Module 05: Social Media Advertising

Module 06: Display & Video Advertising

Module 07: Search Engine Marketing

Module 08: Campaign Tracking & Analytics

Module 09: Assignments & Open Discussion Hours

Module 10: Additional Recorded Video Lessons

Module 11: Self Study Hours

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Course Delivery Method

This course will be conducted as virtual classroom sessions with practical assignments. Participants are expected to attend remotely to the classroom sessions which will be done online. Some of the lessons may be offered in the form of live webinars or recorded video lessons. This diploma course has up to 112 hours of live lessons and more than 30 hours of additional recorded video lessons. The program covers 276 hours in total, with the recorded video lessons, assignments and open discussion hours all-inclusive. An online forum will be created for students to discuss knowledge and interact with the resource persons after the classroom sessions.