Search Engine Optimization Masterclass

Fully Online
March 2023 Intake

The Search Engine Optimization Masterclass program introduced by the Asia Pacific Institute of Digital Marketing helps you to gain a comprehensive understanding of Search Engine optimization to provide the right signals to search engine crawlers and algorithms through various SEO techniques.

This 04-months program aims to provide theoretical and practical knowledge on the implications of Search Engine Optimization to improve your brand’s responsiveness and engagement in the search engine results pages. Join the program to learn the latest techniques with hands-on exercises and master your SEO skills which will enable you to take the next leap in your digital marketing career.

Powered by Credly

Program Benefits

  • Understand Search Engines & Ranking Concepts.
  • Look into why keyword research is important and how to perform effective keyword research to drive website traffic from your target audience.
  • Understand and prioritize the key content elements to optimize “relevancy” and drive greater SEO traffic.
  • Learn the key things to consider about the technical setup of your website to support enhanced visibility on a global scale.
  • Be aware of the key considerations when building a mobile SEO strategy.
  • Learn successful techniques for mobile experience optimization, aimed at driving SEO growth from mobile devices.
  • Learn from one of the most qualified and experienced SEO specialists in the APAC region.
  • Claim your Credley badge as your digital verification certificate after successfully completing the program.

Program Outline

Module 01: Introduction, Learning Process & Expectations Overview of SEO

Module 02: SEO Siloing & Keyword Research

Module 03: Keyword Research Workshop

Module 04: Content Optimisation

Module 05: Technical Optimization 1

Module 06: Screaming Frog Workshop

Module 07: Technical Optimisation 2

Module 08: Offpage SEO

Module 09: Measuring SEO Effectiveness

Module 10: International SEO

Module 11: Local SEO

Module 12: ASO (App Store Optimisation) & Amazon SEO

Module 13: Google News

Module 14: Final SEO Lecture

Course Delivery Method

This course will be conducted as virtual classroom sessions with practical assignments. Participants are to attend remotely to the online classroom sessions. The program covers 42 hours, with live classroom sessions and practical assignments. An online forum will be created, for students, to discuss knowledge and interact with the resource persons after the classroom sessions.

Trainer : Dallas Rabot

Head of Product - Pure SEO

Dallas currently works as the Head of Product at Pure SEO and is part of their Senior Leadership Team. He currently leads 22+ brilliant digital marketers in the SEO, Content, Web Dev, and Social teams at Pure SEO which are under my purview. I spearhead product & technology design, development, and delivery. I also guest lecture at Unitec, the Marketing Association & Crown Institute.

THe has a world-leading SEO certification from SEO Toolset - personally trained under Bruce Clay and he is a Google-certified marketer in Analytics and AdWords. He has been doing Search Engine Optimization & PPC advertising since 2008.

He previously co-founded a web & mobile app development company in Sri Lanka and holds multiple industry-leading SEO certifications. Dallas is also a Google-certified marketer in Analytics and AdWords. He is interested in the intersection between digital media & business. He holds a Bachelor of Arts degree from the University of Auckland – a Film, TV & Media Studies major, and a Diploma in Business from Auckland University of Technology.