Introduction
In today’s fast-paced digital marketing world, AI tools are no longer just buzzwords—they’re essential for success. These advanced technologies can automate repetitive tasks, boost creativity, and provide insights that make marketing efforts more efficient. Whether you’re managing social media, creating designs, or writing content, AI tools are game changers. Here are 5 AI tools I use daily in my workflow.
Leonardo AI
What it does: Leonardo AI is a powerful design tool that can generate high-quality images and graphics. Whether it’s for social media, websites, or print, Leonardo AI is super easy to use and can perform almost all the tasks you want from an AI image generation tool.
Why I use it daily:
I rely on Leonardo AI to create branded posts, reimagine designs, and generate models quickly. It is versatile and quite accurate when given a detailed prompt.
Key feature: The universal upscaler is a lifesaver when I’m stuck with low-quality images. It can generate detail and clean up noise while leaving the original image as it is. Slide the creativity to around 4-6 to get the most consistent results.
Perplexity AI
What it does: Perplexity AI is a conversational search tool that delivers real-time answers and content summaries. It’s ideal for conducting research, brainstorming ideas, and finding trending topics.
Why I use it daily:
I use Perplexity AI to research unfamiliar topics or dive deeper into subjects where I need additional information. It’s my go-to for gathering reliable insights in a matter of seconds.
Key feature: The focus option is super helpful to get the best result from the AI in the first few tries. Whether I need web results, results from research papers, or a written summary, this feature is essential.
ChatGPT
What it does: You’ve heard of it enough times already. In case you haven’t, it’s an efficient tool for producing content, solving marketing problems, generating ideas, and so much more.
Why I use it daily:
When I need to rephrase a social media caption, generate different versions of a draft, or even analyze a PDF, this is my go-to tool.
Another great tool for writing is Claude AI, which often generates more humanized text.
Key feature: I have trained a chat that acts similar to a GPT for managing a WhatsApp community and creating content for it. It saves hours on repetitive work weekly. You can find out how this was done by downloading our Free Generative AI in Action Guide.
NotebookLM
What it does: NotebookLM is an AI-powered note-taking and research tool that helps you organize information, brainstorm ideas, and generate summaries. It’s perfect for managing large amounts of data and for specialized utilizations.
Why I use it daily:
As a relatively new tool in my toolkit, it has quickly become essential when I need extensive answers for any of our courses using our own content and documents.
It can provide accurate results without using web search and is a valuable tool for internal research and analysis.
Key feature: It only uses the sources you provided. Which results in fewer hallucinations and more relevant answers.
Quilbot
What it does: QuillBot is a must-have writing assistant that ensures your content is clear, professional, and error-free. From social media posts to blogs and emails, it helps to save time and improve the quality of your writing.
Why I use it daily:
It helps to rephrase sentences, improve grammar, and enhance readability.
It is super helpful when I’m stuck on a sentence and unsure how to finish it.
It provides valuable suggestions and insights that ultimately lead to a more polished and professional final product.
Key feature: The AI assisted auto-complete and generative text suggestions are incredibly accurate and user-friendly. Really a game changing feature.
Conclusion
Efficiency and quality are essential components of successful digital marketing. These artificial intelligence tools have become indispensable to my daily workflow, allowing me to remain productive and creative. From creating stunning visuals with Leonardo AI to perfecting content with ChatGPT and QuillBot, these tools enable marketers to work efficiently and creatively. If you’re looking to learn about using AI tools to solve marketing problems, brainstorm ideas and more. Check out our Generative AI in Modern Marketing Program and take your next step!
