Diploma in Digital Driven Marketing
Presenting the groundbreaking Diploma in Digital Driven Marketing program, a game-changer in the realm of digital marketing education in Sri Lanka. Become a Full-Stack Marketer in just 12 months. Learn from industry experts and gain hands-on experience in all aspects of digital marketing. Apply your skills to real-world projects and make an immediate impact in any organization.
Enroll today and start your career in digital marketing!
Learning Outcomes
Progress seamlessly from basic to advanced levels in the realm of digital marketing.
Learn the art of executing digital marketing campaigns with precision.
Take charge of developing and promoting your own website for optimal online presence.
Develop and refine your data analysis skills to make informed decisions.
Stay abreast of the latest industry developments and seamlessly integrate them into your strategies.
Cultivate practical business skills that translate theory into tangible results.
Build essential soft skills to boost your confidence as a marketer.
Who is this program for?
Students after G.C.E. Advanced Level (A/L)
Marketing/Management undergraduates
Marketing/Management graduates
Upon successful completion of The Diploma in Digital Driven Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Program Outline
Semester 1
Module 01: Business context
Module 02: Introduction to Internet and Websites
Module 03: Principles of Marketing and Consumer Behavior
Module 04: Marketing and Sales Management
Module 05: Fundamentals of Digital Marketing
Module 06: Emerging Marketing Technologies
Module 07: Business Ethics
Module 08: Soft Skills Development
Module 09: Personal Mastery for Digital Citizens
Module 10: Toastmasters Speech Craft Program
Semester 2
Module 11: Digital Marketing Strategy
Module 12: Digital Marketing Communication & Content Marketing
Module 13: Social Media Marketing
Module 14: Display & Video Advertising
Module 15: Search Engine Marketing
Module 16: Campaign Tracking & Analytics
Module 17: Cyber Security
Module 18: AI and Marketing Automation
Module 19: Digital Marketing Operations
Module 20: Skills Development Project
Module 21: AI and Marketing Automation
Module 22: Consumer Behavior and Sales Management
Module 11: Toastmasters Speech Craft Program
>Module 23:
Business context
Business Organizations and Structures
Business Industries and Trends
Principles of Business Management
Challenges for Marketers in the Digital Age
Introduction to Internet and Websites
The Internet
How Website Work
Setting Up a Site - Practical
The WordPress Dashboard - Practical
Customizing Your Site - Practical
Principles of Marketing and Consumer Behavior
Introduction to Marketing
Introduction to Brand Management
Introduction to Consumer Behavior
Market Research and Consumer Insights
Digital Consumer Behavior
Segmentation, Targeting, and Positioning
Buying Behavior Models
Marketing and Sales Management
Influencer Marketing
Service Marketing
International Marketing
Channels of Distribution
Sales Strategies and Techniques
Sales Team Management
Fundamentals of Digital Marketing
Marketing in a Digital World
Research Tools for Digital Marketing
Introduction to Social Media Marketing
Introduction to Search Engine Marketing
Introduction to Display Advertising
Location-Based Marketing Tools
Measurement Tools in Digital Marketing
Digital Marketing Planning
Keeping Up to Date with Digital Marketing
Other Digital Channels: Introduction
Emerging Marketing Technologies
Introduction to Emerging Marketing technologies
The SL digital paradigm
Emerging Technologies and Future Trends
Business Ethics
Introduction to Business Ethics & Corporate Social Responsibility
Ethical Decision Making
Corporate Governance
Stakeholder Management
Sustainability and Environmental Responsibility
Ethical Leadership
Ethical Marketing Practices
Global Ethics and Cultural Diversity
Ethics in the Digital Age
Corporate Social Responsibility Reporting and Accountability
Soft Skills Development
Communication
Channels of Communication
Fundamental of Business Writing
Employment Messages
Barriers to Effective Communication
Language Skills
Business Meetings Etiquette
Telephone Etiquette
Business Attire
Personal Mastery for Digital Citizens
Self-Discovery
Growth Mindset
Breaking the Language Barrier
Entrepreneur Mindset
Responsible Use of Social Media and Personal Branding
Boosting Your Productivity
Managing Your Personal Finance
Emotional Intelligence
Critical Thinking
Digital Wellbeing
Toastmasters Speech Craft Program
Introduction to Speechcraft and Public Speaking
Meeting roles and Responsibilities
Organize Your Speech
Your Body Speaks
Vocal Variety
Impromptu Speaking
Evaluate to Motivate
Negotiate to win
Working with Words
Engaging in small talk
Introduction to Toastmasters
Speech Contest
Digital Marketing Strategy
Strategic Planning
DVEC Planning Model
Performance Marketing Planning
Brand Marketing Planning for Digital Channels
Digital Marketing Communication & Content Marketing
Writing for Web
Writing for Social Media
Blog Writing
B2B Vs B2C Writing
Digital Writing Tool
Social Media Marketing
Social Media Brand Voice
Social Media Content Planning
Understanding SNS Algorithms
Meta Business Tools
Meta Advertising Platform
LinkedIn Ads
TikTok for Marketing
Display & Video Advertising
Introduction to Display & Video Advertising
Google Display Network Advertising
3rd Party Ad Serving
Video Advertising
Search Engine Marketing
Introduction to SEM
Pay-Per-Click (PPC) Search Engine Advertising
Google Performance Max
Basic Introduction to SEO
Campaign Tracking & Analytics
Introduction to Digital Analytics
Google Analytics
Measurement Planning
Campaign Tagging
Other Analytics Tools
Cyber Security
Introduction to Cyber Crimes & Prevention
Cyber Laws: Global vs Local
Introduction to Cyber Security
Data Protection Regulations: Global vs Local
Impact of Data Protection on Campaign Tracking
Social Networks & Data Protection: Consumer vs Advertiser
AI and Marketing Automation
Introduction to AI and Machine Learning
Applications of AI in Marketing
Marketing Automation Software and Tools
Customer Segmentation and Targeting with AI
Predictive Analytics and Modeling
Chatbots and Virtual Assistants
Personalization and Recommendation Engines
A/B Testing and Optimization with AI
Ethics and Challenges of AI in Marketing
Digital Marketing Operations
The Agency Framework
Agency-Client Relationships
Digital Expansion, Ecosystem and Partnerships
Agency Career Preparation
Skills Development Project
Practical Execution of Digital Marketing Skills in the Business World
AI and Marketing Automation
Consumer behavior and Sales Management
Introduction to Consumer Behavior
Market Research and Consumer Insights
Digital Consumer Behavior
Segmentation, Targeting, and Positioning
Buying Behavior Models
Digital Consumer Behavior
Sales Management Fundamentals
Sales Strategies and Techniques
Sales Team Management
Sales Channels and Distribution
Sales Analytics and Performance Measurement
Toastmasters Speech Craft Programme
Introduction to Speechcraft and Public Speaking
Meeting roles and Responsibilities
Organize Your Speech
Your Body Speaks
Vocal Variety
Impromptu Speaking
Evaluate to Motivate
Negotiate to Win
Working with Words
Engaging in Small Talk
Introduction to Toastmasters
Speech Contest
Skills Development Project
Practical Execution of Digital Marketing Skills in the Business World
The Diploma in Digital Driven Marketing program incorporates Toastmasters Speechcraft, a condensed module designed to boost communication and leadership skills in just a few weeks. Participants get hands-on practice and personalized feedback from seasoned Toastmasters mentors, covering speech organization, body language, and effective communication techniques. The program's adaptability to diverse settings ensures a customized learning experience, highlighting confidence-building and providing networking opportunities for swift and impactful personal and professional growth.
Toastmasters International® and all other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International. This website is the opinion of the creator and is independent of Toastmasters International. It is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Toastmasters International.
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
The Industry Accreditation Panel
Streamlined Excellence in Digital Marketing Education: The Diploma in Digital Driven Marketing is renowned for its Industry Accreditation, a mark of excellence endorsed by a panel of industry leaders. This seal of approval guarantees that the program's content meets the highest standards, ensuring students of the program possess the most relevant and in-demand digital marketing skills in the industry.
The Industry Accreditation
Nestlé Lanka
Digital Media at Mobitel (Pvt) Ltd
Digibrush (Sri Lanka)
Hiperlogy (Singapore)
Altered Experience (Pvt) Ltd
Commqube (PVT) Ltd
7 Needle (PVT) Ltd
Cargills
Digital Marketing at
SLT Digital Services
LOLC Finance PLC
Panel of Trainers
Frequently Asked Questions
This program offers a comprehensive approach to digital marketing, blending practical skills with theoretical knowledge. Key features include a hands-on approach to digital marketing essentials, basic WordPress development, and enhanced communication skills developed through Toastmasters Speechcraft. A distinctive aspect of the program is the unique opportunity for each student to work directly with a small business owner. This collaboration is designed to provide invaluable experience, allowing students to apply their learning in a practical context.
This program has been registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.
Yes, attestation of this qualification is possible, via the Ministry of Foreign Affairs, since the program is registered with TVEC.
Incorporated into the APIDM's Diploma in Digital Driven Marketing, the Toastmasters Speechcraft Program is designed to rapidly enhance fundamental public speaking skills. This program features interactive segments in a classroom setting, led by experienced Toastmasters who provide educational sessions, mentorship, and constructive feedback. By engaging all participants in practical exercises, it effectively builds essential communication and confidence skills, vital for success in the digital marketing field.
The Skills Development Project in the Diploma in Digital Driven Marketing by APIDM is a key initiative designed to enhance employability. This project ensures that upon completion, students are equipped with hands-on experience and a deep understanding of the digital marketing landscape, preparing them for immediate professional engagement in this rapidly evolving field.
