For Umesha Weerasinghe, digital marketing is a precision science where data analytics and performance marketing converge to drive measurable growth. A strategist with over 12 years of experience, Umesha has built a career on the philosophy that every insight should be a catalyst for action. Her expertise spans across high-growth sectors including Tech, SaaS, Travel, and Banking, where she specializes in turning complex datasets into clear, high-impact strategies. Currently operating as a Digital Marketing Strategist for Elite High Performance in Canada, she brings a global perspective to performance-led brand building.
Umesha’s career is defined by her ability to scale brands across diverse international markets. In her current role with Elite High Performance, Canada (2025–Present), she crafts digital strategies that align high-level business goals with granular performance execution. This follows her tenure as a Digital Marketing Manager for Data-Driven AI in Australia (2024–2025), where she integrated advanced AI methodologies into marketing workflows. Previously, she served as a Performance Marketing Manager at Ogilvy Digital (2022–2025), where she was responsible for designing and executing rigorous performance frameworks for some of the region's most prominent corporate clients.
Umesha is recognized not only for her technical acumen but also for her leadership within the professional community. She was honored as a "Mom Leader" by Parenthood Global, a recognition that highlights her ability to balance high-level corporate responsibility with impactful personal leadership. Her work within the WPP network and global agencies has consistently placed her at the forefront of "future-ready" marketing, particularly in the realms of commerce and marketing technology (MarTech).
Umesha holds a BSc (Hons) in Business Management from Cardiff Metropolitan University (2012). Her technical toolkit is reinforced by the WPP Future Readiness Academies, where she specialized in Strategy, Innovation, Commerce, and MarTech (2023). She also holds 2024 certifications in Google Ads Search and Google Analytics, ensuring her approach to data remains at the cutting edge of industry standards. This academic foundation, paired with over a decade of hands-on experience, allows her to bridge the gap between business management and technical execution.
"I genuinely enjoy guiding students through hands-on learning experiences."
I genuinely enjoy guiding students through hands-on learning experiences, breaking down campaign strategies, analyzing live data, and helping them see how data-driven decisions create real impact. Watching learners gain confidence, think strategically, and successfully execute their own campaigns is the most rewarding part of what I do.
Umesha is driven by the belief that data is only as good as the strategy behind it. As a trainer, she focuses on stripping away the intimidation factor of analytics, empowering her students to use data as a storytelling tool. She brings the same energy to the classroom that she brings to global brand accounts: a focus on precision, a passion for innovation, and a commitment to results. For Umesha, success is defined by the confidence of her learners as they navigate the complexities of the digital landscape, equipped with the skills to make every marketing dollar count.