For Poorna Seneviratne, the digital landscape is a high-performance engine for revenue, requiring a precise architectural approach to convert traffic into measurable growth. As a specialist in performance and eCommerce marketing, Poorna has spent over 13 years mastering the art of driving high-velocity online growth. Currently serving as the Director of Search Engine & Performance Marketing at Artrivo and Head of Digital & eCommerce, he operates at the high-stakes intersection of search intent and consumer action. Whether scaling a global hotel brand or a local consumer business, Poorna’s mission is to move past vanity metrics and deliver pure, profitable growth through technical precision.
Poorna’s career is defined by a relentless focus on the bottom line. As a leader at Artrivo, he designs and executes full-funnel performance marketing strategies that bridge the gap between discovery and purchase. His expertise is particularly visible in the hospitality sector, where he has been a key architect of direct-to-consumer revenue strategies. By optimizing paid media, landing page architecture, and real-time analytics, Poorna ensures that brands aren't just visible, they are converting. His experience extends across various consumer-driven industries, leveraging both direct channels and marketplace partnerships to maximize reach and ROI.
Poorna’s ability to drive incremental revenue is backed by staggering results, including a 200% revenue growth for a 5-star hotel property through strategic online initiatives. A recognized thought leader, his insights have been featured in LMD, where he discusses the evolving dynamics of the digital industry. He is known for his hands-on approach to "high-revenue generating" campaigns, proving that a data-first mindset can fundamentally transform a brand’s commercial trajectory in any economic climate.
Poorna holds a Masters in Business Administration (MBA) from Cardiff Metropolitan University, Wales (2016) and a BSc in Information Systems and Technology from the BCS, Chartered Institute for IT (UK, 2014). This rare combination of a high-level business degree and a deep technical IT background allows him to speak the language of both the boardroom and the engineering team. His technical stack includes mastery across the full Google Marketing Platform—including Google Search, Display, and DoubleClick—alongside HubSpot Inbound Marketing and advanced eCommerce analytics.
"Giving back to the industry and community that shaped my career. Contributing even marginally to ensuring quality individuals enter the digital industry in Sri Lanka."
Poorna is a marketer who prioritizes applied case studies and high-stakes execution over theoretical models. He brings over 13 years of technical experience into the classroom, specifically focusing on the operational challenges of scaling an eCommerce business in a global market. As a trainer, his objective is to strip away industry jargon and focus exclusively on the drivers of tangible commercial value. He treats every learner as a future peer, aiming to foster a more capable and resilient digital industry. For Poorna, success is the moment a professional moves beyond being intimidated by complex datasets and begins to see them as powerful tools for achieving any revenue objective.