For Nelaka Jayasekera, marketing is about more than just visibility. It is about high-velocity growth and building the technical units that make that growth possible. With over eight years of experience across fintech, FMCG, media, and technology, Nelaka has a proven track record of scaling platforms from the ground up. Whether he is driving a 22× growth in transaction value for a fintech platform or building specialized consultancy units for global ad networks, Nelaka focuses on the intersection of strategic relationship-building and data-led performance. He currently leads the marketing strategy at the boutique tech firm Aventude, driving brand growth and customer acquisition in a competitive global landscape.
Nelaka’s career is marked by his ability to master complex platform ecosystems. As the former Head of Client Development for 3P Media at Roar Global (2025–2026), he represented Google in Sri Lanka, Laos, and Brunei, driving revenue growth for key accounts through hands-on strategic support. Previously, as the Head of Client Partnerships for LinkedIn Ads Consultancy at Roar AdX (2023–2024), he built the consultancy unit from scratch, training and supporting over 50 clients in B2B advertising and communication. From his early days contributing to internal communications at Unilever Sri Lanka to his leadership at Aventude (2026–Present), Nelaka has consistently bridged the gap between brand narrative and technical execution.
Nelaka’s impact is defined by "exponential" results. His leadership at MyFees.lk resulted in a massive 22× growth in transaction value, demonstrating his ability to scale fintech products through precise marketing interventions. At Roar Global, he successfully established a new business unit for LinkedIn Ads Consultancy, a feat that required not just platform expertise but the ability to design training and consultancy frameworks that delivered measurable business impact for dozens of regional brands and agencies.
Nelaka is a professionally trained marketer with a foundational Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM, UK). His education is continuously supplemented by his hands-on experience within the Google and LinkedIn advertising ecosystems. This blend of traditional marketing theory and modern platform mastery allows him to deconstruct complex digital landscapes and turn them into actionable, results-oriented strategies for his clients and students alike.
"Sharing what I have learned, and continue to learn, is something I find extremely satisfying."
Digital marketing is such a vast and constantly evolving landscape that there is always something new to explore. Beyond the technical terms, I enjoy thinking about how to break down concepts and present them in a way that is simple, relatable, and easy to understand. I also value the learning that comes from my students. While assessments and assignments have correct answers, in many real-world scenarios there is room for different perspectives and approaches. Hearing these ideas challenges me to think differently and keeps my own understanding fresh.
Being a trainer for me is about this exchange, sharing knowledge, sparking curiosity, and creating a space where learners feel confident to explore, experiment, and apply what they learn. It is a role that allows me to grow while helping others grow, and that is what I love most.
Nelaka believes that while assessments have "correct" answers, the real world is built on diverse perspectives. As a trainer, he thrives on hearing his students' ideas, which challenges him to keep his own understanding fresh and relevant. He moves away from the "lecture" model and toward a "growth" model, where he helps others avoid pitfalls he has already navigated in the fintech and media sales industries. For Nelaka, success is the moment a student stops being intimidated by a platform like Google or LinkedIn and begins to see it as a powerful tool for their own professional or business evolution.