Fazlan Marikkar is a master of the "glocal" marketing strategy, possessing a deep-seated understanding of both the Sri Lankan and Middle Eastern markets. With over 12 years of experience, Fazlan has built a career as a performance marketer and digital strategist who bridges the gap between creative ambition and rigorous data analytics. He is currently the Marketing Manager at Arina Home and Arina Residencies, where he orchestrates high-ROI strategies for the luxury furniture and real estate sectors. Fazlan’s work is defined by a commitment to the full-funnel customer journey, from the first spark of brand awareness to the long-term retention of high-net-worth clients.
Fazlan’s career is a roadmap of high-level agency and corporate leadership. At Arina Home, Muscat Oman (2025–Present), he leads cross-functional teams to execute goal-aligned roadmaps, utilizing AI tools and marketing automation to scale revenue for premium eCommerce and real estate portfolios. Prior to this, as a Digital Strategist for National Publishing and Advertising, he managed high-performance campaigns for global automotive giants (US, Japanese, and Chinese brands) in the Omani market. His foundation was solidified during a seven-year tenure at Ogilvy Digital, where he rose to the rank of Manager, overseeing 40+ international brands across FMCG, Healthcare, and Finance.
Fazlan is recognized for his ability to handle vast complexity; at Ogilvy, he led a 10-member team managing diverse portfolios for eight major corporates simultaneously. He is an APIDM Certified Trainer and a Google Digital Guru, holding an array of specialized certifications in Search, Display, Measurement, and Analytics. His success in the Middle East, particularly in the niche markets of luxury home decor and real estate, highlighting his skill in adapting global performance frameworks to regional cultural nuances, consistently delivering superior brand growth.
Fazlan holds an MBA from the Postgraduate Institute of Management (PIM) (2019) and a BA (Hons) in Business Management from Cardiff Metropolitan University, UK (2014). He is a Certified Professional Marketer (Asia) and holds a Postgraduate Diploma in Marketing from SLIM. This robust academic background, combined with his status as a Google Ads and Analytics specialist, allows him to view digital marketing not just as a series of tactics, but as a core business driver that requires both strategic foresight and technical precision.
" To remain effective, a marketer must be a lifelong student, constantly absorbing new trends, algorithm updates, and emerging technologies."
In the rapidly evolving landscape of digital marketing, the only constant is change. To remain effective, a marketer must be a lifelong student, constantly absorbing new trends, algorithm updates, and emerging technologies. For me, this cycle of continuous learning is incomplete without the act of sharing. I believe that teaching is not a one-way street; it is a reciprocal process where the educator learns just as much from the students as they do from the curriculum.
I have found a profound passion in lecturing and sharing my expertise with the digital marketing communities across Sri Lanka and the Middle East. For me, this isn't just a professional duty—it is a calling. Engaging with diverse groups of learners allows me to view digital challenges through fresh lenses, sparking new ideas and sharpening my own skills.
Whether I am discussing full-funnel automation or the nuances of performance marketing, the dialogue created in a classroom or seminar setting provides invaluable insights that no textbook can offer.
My journey in the industry has taught me that knowledge stagnates if it isn't shared. By contributing to the growth of the next generation of marketers, I am also fueling my own professional evolution. This exchange keeps me grounded, curious, and at the forefront of the industry. There is a unique fulfillment in seeing a complex concept click for a student, and that energy is what drives me to stay updated and relevant. Ultimately, my commitment to lecturing is about building a stronger, more informed community where we all elevate our collective expertise to meet the demands of the modern digital world.
An outdoor enthusiast at heart, Fazlan brings the same high-energy approach to the cricket pitch and the badminton court that he brings to a boardroom. Whether he is cycling through the rugged wadis of Oman or exploring the pristine beaches of Sri Lanka, he thrives on adventure and discovery. As a trainer, he encourages his students to embrace this same curiosity, to treat every algorithm update or market shift as a new terrain to be mastered. For Fazlan, the modern digital world demands more than just knowledge; it demands the agility to explore, the courage to experiment, and the commitment to elevate the entire community.