Search Engine Optimization Mastery Program
The SEO Mastery program is your comprehensive guide to understanding and leveraging SEO to enhance your brand's online presence. In this 2-month program, you'll learn the latest SEO techniques to optimize your website for search engine crawlers and algorithms. You will also gain a deeper understanding of how SEO can impact your brand's responsiveness and engagement in the search engine results pages.
Learning Outcomes
Gain a strong understanding of SEO principles and concepts.
Conduct effective keyword research for targeted optimization.
Implement technical SEO practices to enhance website performance.
Develop a mobile SEO strategy for increased mobile device traffic.
Optimize website content to improve search engine visibility.
Measure and analyze the effectiveness of SEO efforts.
Who is this program for?
This course is recommended for digital marketers, SEO freelancers, bloggers, web developers/website owners, entrepreneurs/business owners, content creators and individuals who want to learn and master the SEO game.
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Search Engine Optimization Mastery Program credential that you can use to showcase what you've accomplished.
Program Outline
Module 01: Course Introduction: Learning Process and Expectations Overview of SEO
Module 02: SEO Siloing & Keyword Research
Module 03: Content Optimisation
Module 04: Technical Optimisation 1
Module 05: Advanced Technical Optimisation 2
Module 06: Offpage SEO
Module 07: Measuring SEO Effectiveness
Module 08: International & Local SEO
Module 09: SEO and AI
Module 10: Final SEO Lecture
Tools you'll be familiar with
Panel of Trainers
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work for
Panel of Trainers
Frequently Asked Questions
The duration of the SEO Mastery program is 2 months, including the time allocation for the final assignment.
Yes. Anyone who wants to learn search engine optimization, from basic to advanced, can join the program. No prior experience in SEO is required to join the program.
Yes. The program includes several assessments to help you apply what you’ve learned. You are expected to attend and participate in online classes. There are two group assignments: one focused on keyword research for a real business, and another involving a website audit where your group will identify SEO issues and suggest improvements. The program also includes a final online multiple-choice exam to test your overall understanding of key concepts covered during the course.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which you can easily share on LinkedIn and other public platforms as a verification of your qualification.
