Foundation Certificate in Digital Marketing
Foundation Certificate in Digital Marketing
The Foundation Certificate in Digital Marketing (FCDM) is an entry-level program designed for school leavers and students who have completed their GCE (O/L) or (A/L) examination and are interested in exploring digital marketing as a potential career. The program provides a practical introduction to key concepts, channels, tools, and career opportunities within the digital marketing field. Through this course, students gain a clear understanding of how digital marketing works in real-world environments, as well as the skills required for different industry roles. By the end of the program, learners will develop basic digital literacy and industry awareness, helping them make informed decisions about further studies or entry-level career paths in digital marketing.
Learning Outcomes
Understand the fundamental concepts of digital marketing, including its key components, channels, and industry applications.
Identify major digital marketing channels and tools commonly used in modern marketing environments.
Recognize key roles and responsibilities within the digital marketing industry.
Explore different digital marketing career pathways and understand the skills required for each role.
Develop basic digital literacy and industry awareness relevant to the digital marketing profession.
Evaluate personal interests and readiness for a career in digital marketing, enabling informed decisions about further studies or entry-level career opportunities.
Who is this program for?
School leavers who have completed their GCE (O/L) or (A/L) examinations.
Students who are curious about digital marketing and want to understand the field before committing to it as a career.
Students interested in marketing, business, technology, or creative industries.
Learners who want structured guidance to understand digital marketing career opportunities and the skills required before choosing further studies.
Upon successfully completing the Foundation Certificate in Digital Marketing, you will receive a certificate and an APIDM Certified Digital Badge to showcase your achievement on LinkedIn and other platforms.
Program Outline
Introduction to the Internet and Websites
How the web works
How mobile apps work
Popular web technologies used in building websites
Build your own no-code website (practical)
Business context
The Internet
How Website Work
Setting Up a Site - Practical
The WordPress Dashboard - Practical
Customizing Your Site - Practical
Principles of Marketing and Consumer Behavior
What is marketing?
What is digital marketing?
Marketing Mix Model
Understanding the marketing funnel
Practical activity to self-study how marketing affects consumer behavior
Introduction to Digital Marketing
Scope of Digital Marketing - What is in it?
Research tools for Digital Marketing
Jargon used in Digital Marketing
What is NOT Digital Marketing?
Social Media Content Creation for Digital Marketing
What is social media, and how does social media works
Creating social media profiles for brands
Understanding social media algorithms
How things go viral. Understand the theory of virality
How to write effective content for social channels
How to design thumb-stopping content for social media
Paid Media Advertising
Creating paid ads on Meta Ads Platform
Creating paid ads on Google Ads
Other paid advertising platforms
Introduction to SEO
What is SEO?
Technical SEO for websites
On-page SEO
Link Building
Optimizing for LLMs
Web Analytics
What is web analytics and why it matters
Google Analytics Set Up
Microsoft Clarity Set-Up
Introduction to Google Tag Manager
Emerging Trends in Digital Marketing
This is a dynamic content module delivered with guest lectures, to expose the students to the most up-to-date topics in the field of digital marketing
Emerging Trends in Digital Marketing
This module will guide students on the path to becoming a legitimate digital entrepreneur without falling into scams.
Career Prospects in Digital Marketing
This module will guide the students on what opportunities are available in the field of digital marketing, and how to develop their skill set to leverage the demand for digital marketing skills in the job market.
Tools you'll be familiar with
APIDM Certified professionals work for
Panel of Trainers
Frequently Asked Questions
No prior knowledge is required. This is a beginner-level program designed for students with little or no experience.
After completing the Foundation Certificate in Digital Marketing (FCDM), Learners can choose different paths based on their goals. They can continue the Professional Certificate in Digital Marketing (PCDM) to build more skills and then move on to the Diploma in Digital Driven Marketing (DDDM) for advanced, job-ready training.
This program is registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.
Yes, APIDM qualifications are already recognized by many employers in Sri Lanka. Additionally, many of our past students are successfully building careers in digital marketing across international markets as well.
Live online classes
Wednesday 7.30 - 9.00 PM
Saturday 2.00 - 3.30 PM
Saturday 4.30 - 6.00 PM
Attendance – 10%
Individual Assessment – 50%
MCQs Assessment - 40%
Yes. You can opt for installment plans from APIDM. Alternatively, you can pay with your credit card that facilitates EMI through Pay Here. Please contact our enrolment agents for more details.
No. All the recorded lessons will be added to your LMS, on which you can stream the videos. You can download the course materials as a PDF, but recorded videos will only be streamed through the LMS.
