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Digital Marketing Mastery Program (Cambodia)

Running for the 6th batch in Cambodia

$650 USD

$600 USD

Save $50 USD

04 Months

100% Online

Starts on 20th Jan 2025

Mon, Wed, and Fri 7.30pm to 9.00pm

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The Digital Marketing Mastery Program (Cambodia) is a customized adaptation of the original program designed by the Asia Pacific Institute of Digital Marketing, specifically catering to the Cambodian market. We developed a base program suitable for any market and offered the program in different geographical markets with slight customisations. This allows marketers in Cambodia to access a program with a globally relevant content outline and localised delivery.

This is a 4-month course for marketing and business professionals, offering current and comprehensive training in digital marketing strategies and skills. It's designed to keep pace with the dynamic changes in the digital world, enhancing professional expertise and career growth. This program is developed by APIDM, endorsed by ATHE-UK and delivered in Cambodia through CAM-ASEAN Corporate Training.

Learning Outcomes

Gain an in-depth understanding of digital marketing strategies.

Acquire practical skills in digital marketing tools and platforms.

Master the art of creating engaging content.

Understand consumer behavior in the digital age.

Develop data-driven decision-making skills.

Cultivate effective digital marketing strategies for brands.

Who is the program for?

No matter who you are—an ambitious marketing professional in Phnom Penh, a visionary business owner in Siem Reap, or a budding entrepreneur from anywhere in Cambodia—this comprehensive course is designed to equip you better for the digital age of marketing.

Upon successful completion of The Digital Marketing Mastery Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.

Program Outline

Module 01: Fundamentals of Digital Marketing

Module 02: Digital Marketing Strategy

Module 03: Content Marketing

Module 04: Social Media Marketing

Module 05: Display & Video Advertising

Module 06: Search Engine Marketing

Module 07: Campaign and Analytics

Module 08: AI in Marketing

Module 1

Fundamentals of Digital Marketing

Overview of the Digital Landscape

Principles of Digital Marketing

Digital Marketing Terminology

Module 2

Digital Marketing Strategy

Mapping Digital Ecosystem

Identifying the Digital Touchpoints

Conducting Visibility & Engagement Audit

Drafting Visibility, Engagement & Performance Strategy

Module 03

Content Marketing

Creating a content marketing plan for a brand.

Introduction to Influencer Marketing Best Practices

Identifying the right influencers for brands

Measuring the effectiveness of content and influencer campaigns

Module 04

Social Media Marketing

Organic Social Media Marketing

Online Reputation Management

Facebook, LinkedIn, YouTube Twitter, Instagram Advertising

Campaign Optimization

Module 05

Display & Video Advertising

Introduction to Display Advertising

Setting up Google Ad Campaigns

Setting up YouTube Ad Campaigns

Advanced Targeting Methods

Remarketing campaigns

Third-party Ad Serving

Module 06

Search Engine Marketing

Conducting Keyword Research

Setting up PPC Campaigns

Measuring and optimizing campaigns

Module 07

Campaign and Analytics

Introduction to Web Analytics

Setting up Facebook Pixel Tracking for Website

Interpretation of Data Analytics

Decision-making Based on the Campaign Data

Module 08

AI in Marketing

How AI tools can be leveraged for improving your marketing

Artificial Intelligence for Marketers - An Introduction

Generative AI tools available for Marketers

Tools you'll be familiar with

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What our students have to say?

“This program has broadened my horizons in the field of Digital Marketing”

Huyleng Cheng

Marketing Manager
KOH THMEY TECHNOLOGY CO.LTD. TNAOT APP

“This course helped me to gain both theoretical & practical Digital Marketing knowledge”

Bunnathisak Chea

Marketing Supervisor
KOH THMEY TECHNOLOGY CO.LTD. TNAOT APP

“This course helped me to learn beginning from fundamental concepts to digital strategy and online campaign management level”

Mr. Ean Mithona

EXECUTIVE - E-COMMERCE
AMTAK

“This course helped me to practically execute digital campaigns on my own”

Mrs. EM Ousphea

Manager - Training, Recruitment & Sales Promotion
MANULIFE (CAMBODIA) PLC

“This course is ideal for beginners to gain practical Digital Marketing skills”

Ms. Heng Chantra

Administrator
CONSTRUCTION COMPANY

What Our Alumni Say

"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”

Amrik Daryanani

Marketing Research Analyst
"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."

Charitha Dias

Product Manager
"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."

Anojan Perinparajah

Category Manager
“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”

Prageeth Wimalarathne

Creative Director
"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."

Rashain Salgado

Founder & Creative Director