For Zoher Alibhoy, eCommerce isn’t just about transactions; it’s about building the scalable, data-led systems that turn brands into market leaders. With 8 years of experience at the frontlines of digital commerce, Zoher leverages strategic eCommerce consultancy to empower individuals and businesses in architecting sustainable growth models. Currently serving as the Head of FMCG at Daraz Sri Lanka, he operates at the high-pressure intersection of commercial negotiation and consumer behavior, specializing in turning complex category data into clear, revenue-driving strategies.
As the Head of FMCG at Daraz Sri Lanka, Zoher drives the commercial performance of some of the platform's highest-volume categories. He manages the full spectrum of P&L performance, optimizing everything from order volume to margin efficiency. His role is defined by high-stakes commercial relationships, where he negotiates exclusive deals and long-term partnerships with the world’s leading local and multinational FMCG brands. Whether he is crafting quarterly business plans or tailoring promotional roadmaps to the specific habits of the Sri Lankan consumer, Zoher’s focus is always on creating a commercial ecosystem that scales.
Zoher’s reputation for excellence is anchored in a track record of high-stakes commercial milestones and rapid growth. Most notably, he was recognized as the 'Commercial Superstar' for leading the execution of the 11.11 campaign, the largest event in the eCommerce calendar. His capacity for innovation was further demonstrated when he spearheaded a new affiliate and influencer strategy, driving a 400% growth in reach and acquisition within just five months. A former 'Employee of the Year' for his excellence in vendor management, he has also mastered the technicalities of 'promotional recovery.' By engineering programs that optimized under-performing assets, he achieved a 40%–80% recovery of promotional spend, effectively doubling category profitability. Whether leading the adoption of new commercial programs or optimizing existing P&L structures, Zoher has consistently proven an unmatched ability to capture and sustain growth in highly competitive markets.
Zoher’s strategic edge is grounded in a strong academic and professional foundation. He holds an MBA from the Postgraduate Institute of Management (University of Sri Jayewardenepura, 2024) and a Postgraduate Diploma in Professional Marketing from the Chartered Institute of Marketing (UK, 2020). As a long-standing member of CIM, he combines modern marketing theory with the grit and speed required for the digital age, ensuring his strategies are as academically sound as they are commercially successful.
"Being a trainer, to me, is about creating clarity, confidence, and capability in others. "
It is not just about transferring knowledge, but about shaping the way people think, decide, and act long after the session ends. What I enjoy most about teaching is seeing the moment of shift, when a concept clicks and learners begin to connect theory with real-world application. I find deep satisfaction in breaking down complex ideas into simple, practical frameworks that people can immediately use in their work. Teaching becomes most powerful when learners stop taking notes and start asking better questions, challenging assumptions, and relating lessons to their own experiences.
What drives me as a trainer is relevance and impact. I strongly believe that learning should never be abstract or disconnected from reality. My approach is rooted in real-life examples, case discussions, and stories from the field, especially from fast-paced commercial and e-commerce environments. This helps learners see not just what to do, but why it works and how to adapt it to different contexts.
I am motivated by the idea of helping individuals build confidence in their decision-making, rather than relying purely on instructions or templates.In terms of impact, I aim to empower learners to think independently and strategically. I want them to leave a session not only with new knowledge, but with a clearer mindset, sharper judgment, and the courage to apply what they have learned.
If a learner can walk away feeling more confident, more curious, and more prepared to take action, then I believe the role of a trainer has been fulfilled. Ultimately, being a trainer is about enabling growth both professional and personal and by creating an environment where learning feels practical, engaging, and meaningful.
Zoher believes that the best learning never happens in the abstract.His training philosophy is built on high-stakes field experience, real-life case studies, and the fast-paced reality of the eCommerce world. As a trainer, he is driven by relevance and impact, moving his students away from rigid templates and toward independent, strategic judgement. He doesn't just want his learners to follow instructions; he wants them to have the courage to make better decisions. Ultimately, Zoher is building more than just eCommerce capabilities; he is empowering a new generation of marketers to think, act, and lead with clarity.