For Nishadha Silva, digital marketing is about building resilient growth ecosystems where search visibility serves as the foundation and conversion optimization acts as the catalyst for long-term commercial impact. A consultant with over 15 years of experience, Nishadha specializes in the technical and strategic layers of SEO, PPC, and Conversion Rate Optimization (CRO). His career is defined by his ability to scale digital platforms within the high-stakes global Tech and SaaS sectors, where he focuses on turning zero-traffic environments into high-revenue ecosystems.
Nishadha’s expertise is grounded in his success with global SaaS leaders and high-growth international brands. As the Senior Digital Marketing Manager at Creately (2020–2025), he was responsible for driving overall revenue growth, leading the CRO strategy and steering the SEO and Google Ads teams. His consultative impact extends to Velaris and Cedar Stone Recruitment, where he achieved staggering growth metrics, including a 300% increase in organic traffic and significantly enhanced lead generation through advanced AI search and performance channels.
Nishadha is a recognized authority in high-velocity organic growth. He led the team that scaled Creately’s monthly traffic from 60,000 to an unprecedented 3.5 million visits. His mastery of user behavior is further evidenced by a 35% increase in landing page conversion rates through rigorous A/B testing. Internationally, he planned and executed a multi-language go-to-market strategy that delivered 800,000 new visitors in just six months. His work has been featured in premier global publications such as Inc.com and MarketingSherpa, and he is a frequent contributor to the local tech community through forums like SLASSCOM.
Nishadha holds a BSc (Hons) in IT from the Sri Lanka Institute of Information Technology (SLIIT) and a BSc in IT from Curtin University, Australia (2006). He is HubSpot Inbound Marketing Certified, ensuring his growth strategies are rooted in modern, customer-centric methodologies. This technical foundation allows him to bridge the gap between complex software engineering and high-impact digital marketing.
"What I enjoy most about teaching is the ability to share my knowledge with eager minds. "
Its about giving back to field that helped me achieve all my dreams. Also, this is something I wished I had when I was just starting out in digital marketing and I'm glad I can help in a small way for future marketers.
Publications
Nishadha is driven by the desire to "give back" to the industry that shaped his career. As a trainer, he is dedicated to sharing his knowledge with eager minds, focusing on stripping away the complexity of digital marketing to reveal practical, executable frameworks. He finds deep satisfaction in empowering the next generation of marketers, ensuring they are equipped with the technical confidence and strategic vision to compete on a global scale.