For Joson Chokatte, digital marketing is a strategic lever for the measurable expansion of business frontiers and international market entry.With over 12 years of experience spanning SEO, sales development, and international business strategy, Joson is a seasoned leader who knows how to move the needle in both local and global markets. A graduate of Manchester Metropolitan University, his career is defined by high-growth success stories, from driving record-breaking footfall at iconic entertainment hubs to scaling a digital agency from the ground up to serve clients in Sweden, Japan, and Australia.
Joson’s career is a masterclass in scaling operations. As the Head of Marketing at KallistoTech (2023–2026), he has revolutionized inbound lead generation, achieving a 25% increase in inbound leads within six months through high-performance SEO and targeted content strategies. His leadership is rooted in a decade of entrepreneurial success as a Director at Xcendant, where he built and scaled a digital agency from the ground up, managing a team of over 60 employees and expanding the service portfolio across Sweden, Japan, and Australia. Earlier in his career, he made his mark at Excel World, where he was the engine behind the record-breaking sales of the famous Snow Show, proving that his marketing intuition works just as effectively for offline footfall as it does for online clicks.
Joson possesses an extensive international portfolio, having successfully scaled software products into India and Bangladesh while expanding digital marketing services across Europe and the Asia-Pacific region. He is recognized for his ability to diversify service offerings, leading to a consistent 70%+ revenue growth over a four-year period for his agencies. His early career feat of increasing park footfall at Excel World by 16% through targeted sales initiatives remains a benchmark for family entertainment marketing in Sri Lanka.
Joson holds a BA (Hons) in Marketing Management from Manchester Metropolitan University, UK (2008). This international academic background provides him with a globalized framework for marketing strategy, which he blends with over a decade of hands-on execution. He is a specialist in the mechanics of visibility, focusing on how technical SEO and content strategy can be used as levers for sustainable business development.
"I genuinely love being a trainer because I get to enlighten people on concepts they can immediately apply in their work. "
There's something powerful about explaining digital marketing or SEO principles and watching understanding click into place. When students grasp why certain strategies work and then successfully use them in their actual jobs, that connection between learning and application is incredibly satisfying.
What really motivates me is knowing I'm impacting people's career mobility. I've seen students get promotions because they could suddenly contribute to their company's online strategy. Others have switched into better roles or industries entirely because they now understand how search engines work or how to run effective campaigns. That upward movement and knowing someone's professional life improved because of what we covered together, drives me more than anything else.
The dynamic nature of SEO and digital marketing keeps me constantly engaged. There's always something new every month to learn and experiment with—algorithm updates, emerging platforms, changing user behavior, new tools. This means I'm never teaching the same thing twice, and I'm learning alongside my students in many ways. That constant evolution keeps the work fresh and ensures what I'm teaching actually matters in today's market.
The variety of people I work with is another reason I enjoy teaching. I've trained fresh graduates trying to break into the field, mid-career professionals looking to stay relevant, and business owners who need to understand what their marketing teams are actually doing. Each person comes with different experiences and goals, which means I'm constantly finding new ways to make concepts clear and relevant to their specific situations.
Joson thrives on the "never-teaching-the-same-thing-twice" nature of digital marketing. He views himself as a lifelong student, constantly experimenting with algorithm updates and new tools alongside his students. Whether he is training a fresh graduate or a business owner trying to understand their marketing team, Joson’s style is grounded, practical, and relentlessly focused on the "why." He believes that in a field that changes every month, the most valuable skill he can teach is the ability to adapt, experiment, and turn new knowledge into immediate commercial results.