For Infas Iqbal, sustainable scale is achieved at the intersection of product innovation, marketing, and revenue operations across the diverse landscapes of Asia, Africa, and the Middle East. With over 15 years of high-stakes experience, Infas operates at the vital nexus of marketing, product innovation, and revenue operations. As the Chief Marketing Officer at Saltside, he oversees growth for iconic platforms like ikman.lk and Bikroy, managing a combined monthly active user base of over 7 million. Infas is defined by his commitment to data-driven, AI-enabled innovation, ensuring that brands don't just achieve visibility, but dominant market leadership in an increasingly complex global economy.
Infas’s career is a blueprint for cross-regional market dominance. Currently serving as the Group Chief Marketing Officer at Saltside, he has been the driving force behind the growth and marketing operations for the region’s premier online marketplaces since 2015. In this role, he spearheads the strategic direction for the #1 online marketplaces in Sri Lanka and Bangladesh, ensuring sustained leadership in highly competitive environments.
Under Infas’s strategic direction, ikman.lk and Bikroy have become household names, sustaining growth in some of the world's most competitive marketplace environments. He is recognized for his mastery of organic growth at scale, building SEO infrastructures that serve millions of users monthly without sacrificing performance or ROI. He specializes in aligning technical product roadmaps with commercial C-suite objectives, ensuring growth remains both scalable and profitable in a global market.
Infas holds an MBA from the Postgraduate Institute of Management (PIM, University of Sri Jayewardenepura, 2025) and a BBA (Hons) from Staffordshire University, UK (2010). His background allows him to translate international business frameworks into practical, high-impact strategies that resonate within unique regional markets. His approach is characterized by a "lifelong student" mentality, constantly integrating the latest AI and data-analytics frameworks into his leadership style to stay ahead of the digital curve.
"I enjoy turning complex performance marketing and analytics concepts into clear, practical frameworks that help marketers think strategically, make confident data-driven decisions, inspire young talent, and contribute to building a stronger, more capable marketing industry."
Infas believes that the true measure of a growth strategy is its sustainabilityAs a trainer, he simplifies complex growth mechanics, focusing on the fundamental principles of how digital businesses scale at a global level. Drawing on 15 years of experience, he translates the real-world complexities of managing multi-continent, high-ROI campaigns into actionable lessons for his students. For Infas, success isn't just about a spike in a graph; it's about fostering a culture of intellectual curiosity and technical intuition, empowering his students to become growth architects in their own right.