In today’s fast moving digital landscape, artificial intelligence is no longer a futuristic concept it’s a practical necessity. For marketers especially, embracing AI is not just about keeping up, it’s about staying ahead. That’s why we were excited to welcome the talented marketing team from Smart Axiata, one of Cambodia’s leading telecommunications providers, to our Generative AI for Marketing workshop.
Over the course of two dynamic days, our Co-Founder and CEO, Amitha Amarasinghe, led an immersive learning experience aimed at helping marketing professionals go beyond the buzzwords and start using AI meaningfully in their day-to-day work from strategy and campaign execution to content creation and analytics.
Beyond the Basics: Real Tools, Real Impact
This wasn’t typical theory heavy training. Our Generative AI for Marketing program is designed to be hands-on and practical. Participants explored some of the most advanced AI tools available today, learning how to apply them directly to real-world marketing challenges.
During the workshop, the Smart Axiata team discovered how to:
- Use generative AI to brainstorm fresh content ideas, craft compelling copy, and develop visual concepts
- Integrate intelligent AI agents to automate repetitive tasks and enhance productivity
- Leverage AI-driven insights to refine targeting and improve campaign performance
By engaging directly with these tools, the team didn’t just learn what’s possible they experienced it firsthand.
Shifting Mindsets, Not Just Skill Sets
What set this program apart wasn’t just the technology it was the transformation in perspective. By the end of the workshop, the Smart Axiata marketers walked away with more than new skills, they adopted a forward thinking, AI-empowered mindset.
Armed with practical tools and fresh frameworks, they’re now equipped to:
- Unlock creativity by experimenting with bold, AI-assisted content ideas
- Increase efficiency by automating low value tasks and focusing on strategy
- Enhance ROI by making smarter, faster data-driven decisions
This is the kind of evolution we aim for: helping marketers become not just adopters of technology, but leaders of change in their organizations.
Set the Standard. Lead the Change.
At APIDM, we believe the future of marketing belongs to those who embrace innovation and take bold steps forward. Our Generative AI for Marketing workshop is just one way we’re helping professionals build the skills and the mindset needed to thrive in this new era.
Whether you’re looking to upskill your team or drive a digital transformation in your organization, we offer a range of training programs tailored for today’s marketing challenges:
- Generative AI in Modern Marketing
- Advanced Performance Marketing and Analytics
- Digital Marketing Master Program
- Search Engine Optimization Masterclass
Curious to see what’s next? Head over to our website to find the right workshop for your team. Let’s build the future of digital marketing—together.
