AI Proficiency for Business Professionals
Part of:
Knowledge Partner:
Why AI Proficiency Matters for Business Professionals
Are you still using ChatGPT like a search engine? You’re not alone; 95% of business professionals barely scratch the surface of what AI can do. Most are stuck using today’s most potent tools for simple tasks. At the same time, a small group has already unlocked their full potential, automating reports, generating board-ready decks, and making faster, more informed decisions at a rapid pace. Which side of that divide will you be on
The uncomfortable truth is this: AI won’t replace you, but the professional who knows how to use AI will.
This program gives you the fluency and confidence to stay relevant, future-proof your career, and become the “AI go-to person” in your company; instead of being the one wondering how you got left out.
Learning Outcomes
Strategic Foundation: Understand AI fundamentals, cognitive technologies, and business impact.
Practical Tools: Learn to use AI tools like ChatGPT, Claude, HeyGen, Eleven Labs, Midjourney (tailored use cases for strategy, communication, design).
Process Optimization: Master automation of routine tasks, intelligent data workflows, and decision-support systems.
Business Innovation: Design AI-embedded processes for customer service, marketing, and operations.
Who is this program for?
AI Proficiency for Business Professionals is ideal for.
Business owners and managers seeking AI-driven efficiency
Digital transformation champions
Entrepreneurs and product owners exploring AI applications
Marketing and strategy professionals aiming for smarter decision-making
Entry Criteria
Learners should meet any one of the following entry criteria.
A bachelor's and/or master’s degree in marketing, Finance, HR, Business Administration, or Public Administration.
Diploma in Marketing, Business Management, Human Resource Management from a recognized professional body or a university recognized in any country.
Minimum 3 years of work experience in marketing, finance, HR, manufacturing, supply chain management, or business administration.
Any equivalent qualification approved by APIDM upon request.
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your AI Proficiency for Business Professionals Program credential that you can use to showcase what you've accomplished.
Program Outline
AI Essentials for Business
AI Technology Essentials
Essential AI Tool Kit for Business
Advanced Practical Use of LLM Tools
AI Content Creation
AI for Business Automation
Strategic Leadership in AI Era
Tools You Will Learn
Harnessing the power of AI is no longer optional, it’s essential for modern business success. The AI Business Acceleration Series by APIDM is designed as a progressive learning journey, guiding professionals from building AI proficiency to mastering innovation and leading strategically with AI. Each stage equips you with practical skills and leadership insights, ensuring you’re prepared to drive transformation and stay ahead in the AI-powered business era.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Frequently Asked Questions
No—this program is designed for business professionals at any level; foundational concepts are introduced early.
We strictly recommend this program only for working professionals with a minimum of three years of work experience and a completed academic or professional qualification.
Live online classes (Saturdays 9.00 am to 1.00 pm) + streamed self-paced materials.
Yes—a project-based capstone allows you to apply learnings directly to your business context.
40% marks allocated for homework submission, 50% marks for a comprehensive MCQ exam and 10% marks for live attendance to online classes. Learners must score 65% or above in order to qualify for a certificate of completion.
Yes. You can opt for installment plans from APIDM, or you can pay with your credit card that facilitates EMI through PayHere. Please contact our enrollment agents for more details.
No. All the recorded lessons will be added to your LMS, on which you can stream the videos. You can download the course materials as PDF, but recorded videos will only be streamed through the LMS.
