Digital Outlook Sri Lanka
2025
The Annual Market Insight Report
Welcome to the 6th edition of Digital Outlook Sri Lanka, the leading annual publication analyzing Sri Lanka's digital landscape. Developed in collaboration between the Asia Pacific Institute of Digital Marketing (APIDM) and the University of Kelaniya, Digital Outlook Sri Lanka 2025 goes beyond spotlighting trends. It provides a comprehensive framework for understanding the opportunities and challenges arising from digital disruption. This report offers the latest research-driven insights into the key trends shaping businesses and consumer adoption of digital technologies.
Why Digital Outlook Sri Lanka?
Six Years of Insightful Publications: Entering our sixth year of chronicling Sri Lanka's digital journey, continuing our year-on-year analyses.
Comprehensive Sector Analysis: Offering a thorough exploration of digital maturity across diverse sectors, providing a holistic view of the nation's digital landscape.
Rich Consumer Insights: Based on annual surveys of consumers, a ground-level view of digital adoption and attitudes is presented.
Expert Recommendations: Drawing from the wisdom of more than 50 industry experts to furnish actionable recommendations for businesses and policymakers.
In-depth Digital Adoption Analysis: Evaluating key digital metrics to understand adoption trends, pinpointing growth areas, and highlighting opportunities for strategic investments.
Five Years of Insightful Publications: Measure and analyze the effectiveness of SEO efforts.
Key Highlights
Dive into the most current analysis and projections covering
Enhanced Digital Connectivity and Accessibility: Understand the strides Sri Lanka is making in broadening digital access and connectivity.
Social Commerce Evolution: Explore the surge in social commerce and its implications for businesses and consumers.
Revolution in Digital Payments: Get the lowdown on the evolving digital payments scene and what it means for the future of transactions in Sri Lanka.
Sector-wise Digital Progress Benchmarking: See how various sectors stack up against each other in terms of digital adoption and transformation.
And a host of other pivotal trends that are defining Sri Lanka’s digital ecosystem.
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Diploma in Digital Driven Marketing Program credential that you can use to showcase what you've accomplished.
Find out what's trending in the Sri Lankan digital ecosystem
