Fundamentals in Digital Marketing
Embark on a journey into the digital landscape!
By 2028, the digital marketing market is projected to significantly grow to
USD 24.1 billion. Picture nearly 6 billion internet users by 2027! This uptick opens doors to expanded possibilities for digital marketers.
(Source: Expert Market Research)
Stay ahead in the rapidly evolving digital marketing landscape. Brands are prioritizing their online presence more than ever, making fundamental knowledge vital. Now's the ideal time to dive in, begin your career, and join the digital revolution. Our course guides you to success. Learn fast, launch your career, and lead in the digital transformation – act swiftly, the digital world waits for no one!
Here is what you can look forward to in this 30 minutes course
👋 Digital Marketing Basics: Get the scoop on why, where, and what digital marketing is all about to build a strong foundation.
🚀 Channel Snapshot: Explore key online channels for a quick understanding of how each helps you get noticed and connect with people.
💡 Goal-Setting Skills: Learn how to set clear goals in digital marketing for a focused and measurable journey.
🛠 ️Audience Insights: Get to know your audience better to tailor strategies that match their likes and needs.
🚀 Content Essentials: Recognize the importance of great content, touch on SEO basics, and peek into paid ads, social media, email marketing, analytics, strategy, and continual improvement for a quick grasp of digital marketing essentials.
Who is this program for?
Ideal for students exploring the digital world, recent graduates entering the marketing field, or anyone looking to explore the potential of the Digital Marketing industry, this program is tailored for freshers in digital marketing.
Tools you'll be familiar with
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Python Programming for Machine Learning credential that you can use to showcase what you've accomplished.
Participants can secure their certificates upon the successful completion of the free course and by successfully answering a brief quiz.
Your recognition awaits – commence your journey now!
Program Outline
Session 1: Python Basics Session
Session 2: Input/Output Session
Session 3: Control Structures Session
Session 4: Control Structures II and Functions Session
Session 5: Modules and File Handling Session
Session 6: Data Structures I Session
Session 7: Data Structures II and Basic Object-Oriented Programming Session
Session 8: Numerical computation using NumPy
Session 9: Visualization using Matplotlib Session
Session 10: Introduction to Machine Learning
Tools you'll be familiar with
60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.
HubSpot
Upon completion of the Diploma in Digital-Driven Marketing, students gain eligibility to apply for industry internship opportunities through our Industry Training Partner Program (ITPP). Supported by prominent digital advertising agencies in the country, this program paves the way for students to gain solid on-the-job training for a successful career in digital marketing.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Your Trainer
Tharindu Karunarathne
Manager - Marketing & Communication | Phoenix Industries
Tharindu is an accomplished marketing professional with over 10 years of experience in Branding, Sales, and Digital Marketing. His track record includes leading successful marketing campaigns for product launches, rebranding, and relaunching initiatives. Tharindu's dedication to customer commitment was recognized when he received the Best Customer Commitment Superstar award from Daraz for his outstanding contributions during his tenure as Assistant Manager for Marketing & E-Commerce. Currently serving as Manager for Marketing and Communication at Phoenix Industries, Tharindu has also held roles at Diesel & Motor Engineering PLC (DIMO) and Amana Takaful PLC. He is a Member of the Chartered Institute of Marketing (UK) and an Associate Member of the Sri Lanka Institute of Marketing (AMSLIM). Furthermore,Tharindu is a professional with a Master's of Business Administration from the University of Wolverhampton (UK).
Panel of Trainers
Frequently Asked Questions
The duration for the Python Programming for Machine Learning program is 5 weeks including the time allocation for the final assessment.
Yes. We recommend this program for anyone who has the basic understanding of progrmming. However, anyone who wants to learn Python Programming for Machine Learning from basic to advanced can join the program.
Yes. There will be a comprehensive assessment at the end of the course to evaluate the learning progress of students.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.
