Diploma in Digital Driven Marketing
Presenting the groundbreaking Diploma in Digital Driven Marketing program, a game-changer in the realm of digital marketing education in Sri Lanka. Become a job-ready digital marketing expert with our 1-year program. Learn from industry experts and gain hands-on experience in all aspects of digital marketing. Apply your skills to real-world projects and make an immediate impact in any organization.
Enroll today and start your career in digital marketing!
Learning Outcomes
Fundamentals, from basic to advanced.
Execution of digital marketing campaigns.
Developing & promoting your own website.
Development of data analysis skills.
Blend with the latest industry developments.
Development of real business skills.
Gain must-have soft skills for a confident marketer.
Who is the program for?
This program is highly recommended for school leavers and marketing/management graduates who are looking to build upon a successful career in the field of digital marketing.
Upon successful completion of The Diploma in Digital Driven Marketing Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Program Outline
Semester 1
Module 01: Business context
Module 02: Introduction to the Internet and Websites
Module 03: Principles of Marketing
Module 04: Emerging Marketing Technologies
Module 05: Fundamentals of Digital Marketing
Module 06: Digital Marketing Communication and Career Prospects
Module 07: Digital Marketing Strategy
Module 08: Reporting & Analysis
Module 09: Digital Marketing Operations
Module 10: Soft Skills Development
Module 11: Personal Mastery for Digital Citizens
Semester 2
Module 12: Marketing Management
Module 13: Website Management for Marketing
Module 14: Digital Communication Strategy
Module 15: Advanced Reporting & Analysis
Module 16: Cyber Security
Module 17: Business Ethics
Module 18: Toastmasters Speech Craft Program
Module 19: AI and Marketing Automation
Business context
Business organizations and structures
Leadership and teamwork
Challenges for Marketers in the Digital Age
Business Industries and Trends
Introduction to the Internet and Websites
Evolution of the Internet
How website work
Setting Up a Site - Practical
Customizing Your Site - Practical
Principles of Marketing
Introduction to Marketing
Brand Management Theories and Principles
Importance of Strategic Marketing
Marketing Research and Target Markets
Emerging Marketing Technologies
Introduction to Emerging Marketing Technologies
The SL digital paradigm
The global digital landscape
Emerging Technologies and Future Trends
Fundamentals of Digital Marketing
Research Tools for Digital Marketing
Introduction to Social Media Marketing
Introduction to Search Engine Marketing
Introduction to Display Advertising
Location-Based Marketing Tools
Digital Marketing Communication and Career Prospects
Content writing best practices
Content Writing for Social Media
Content Writing for Blogs
Content Writing for Web
Digital Marketing Strategy
Competitor & Market Analysis
Understanding your customer
Visibility & Performance Marketing Planning
Digital Marketing Planning
Reporting & Analysis
Digital Analytics Ecosystem
Introduction to Google Analytics
Measurement & KPI
Alternative Analytics Tools
Digital Marketing Operations
Agency/ client Management
Productivity tools
Project Management
Agency - Field visits
Soft Skills Development
Effective Communication Skills
Corporate Etiquette
Personal Mastery for Digital Citizens
Entrepreneur Mindset
Responsible Use of Social Media
Personal Branding
Digital Wellbeing
Marketing Management
Brand Management
Influencer Marketing
Affiliated Marketing
International Marketing
Online Brand Reputation Management
Website Management for Marketing
Website launch
E-commerce Website
UI and UX development
Managing blogs
Digital Communication Strategy
Social Media Advertising
Search Engine Marketing
Mobile & Gamification
Content Marketing
Integrated Marketing Strategy
Digital Marketing Strategy: Advanced
Advanced Reporting & Analysis
Conversion Tracking
Google Tag Manager
Campaign Tagging & Attribution
Marketing Attribution
Cyber Security
Cyber Laws: Global vs Local
Data Protection Regulations
Data Protection & Campaign Tracking
Data Protection: Consumer vs Advertiser
Business Ethics
Ethics in the Digital Age
Ethical Marketing Practices
Corporate Governance
Stakeholder Management
Toastmasters Speech Craft Program
Public Speaking
Effective communication
Negotiate to win
Speech Contest
AI and Marketing Automation
Applications of AI in Marketing
Marketing automation
Predictive Analytics and Modelling
Campaign Optimization with AI
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Panel of Trainers
Frequently Asked Questions
This program has been registered by the Tertiary and Vocational Education Commission (TVEC). TVEC is the primary body responsible for the accreditation of vocational education and training programs in Sri Lanka. The program has met the quality and standards set by the commission.
Yes, our program is the first-ever industry-accredited Diploma in Digital Marketing that ensures high-quality education and training. Accredited by industry professionals, the program's content and structure are regularly evaluated to meet industry needs. Rest assured; the program adheres to the highest standards in digital marketing skill training.
Yes, attestation of this qualification is possible, via the Ministry of Foreign Affairs, since the program is registered with TVEC.
The Toastmaster Speech Craft Program is aimed at rapidly developing fundamental public speaking skills, and typically consists of several short segments during which all participants engage in the same exercises. These courses take place in a classroom environment, led by experienced Toastmasters who offer educational sessions, serve as mentors, and provide constructive feedback.
This is a comprehensive project aimed to offer students the industry exposure they require to start their digital marketing careers. By successfully completing the skills-development project, students will be able to gain the practical knowledge they need on digital marketing.
Contact Shareena
+94 772 158 855
