Professional Certificate in Digital Marketing
Professional Certificate in Digital Marketing
Join over 3,000 learners who have trusted APIDM since 2015. This 6-month curriculum is designed for University undergraduates
in marketing or business management degree programs, fresh graduates of any field, and early-career professionals who want to explore and build digital marketing skills.
Through practical exercises and real-world examples, you’ll gain hands-on experience preparing you for career opportunities in Sri Lanka and beyond.
Accreditation: This program is officially registered under TVEC as the Certificate in Digital Marketing, ensuring recognized credentials upon completion.
Enrol today to kickstart your digital marketing journey and earn the CDM certificate.
Learning Outcomes
Gain an in-depth understanding of digital marketing strategies.
Acquire practical skills in digital marketing tools and platforms.
Master the art of creating engaging content.
Understand consumer behavior in the digital age.
Develop data-driven decision-making skills.
Cultivate effective digital marketing strategies for brands.
Who is the program for?
University Undergraduates – Enroled in a marketing or business management degree program, looking to gain practical digital marketing skills before graduation.
Recent Graduates – Completed a degree and seeking foundational digital marketing expertise for career readiness.
Learners who have successfully completed the APIDM Foundation Certificate in Digital Marketing and want to progress to applied skills.
Upon successfully completing the Certificate in Digital Marketing, you will receive a certificate and an APIDM Certified Digital Badge to showcase your achievement on LinkedIn and other platforms.
Practical Course Syllabus
👉 Click a module to view details
Build a solid foundation. Understand the evolution of digital marketing in Sri Lanka and globally. Learn to map the modern Customer Journey and core concepts.
Learn to build comprehensive strategies, customer personas, funnels, and KPIs.
Learn content strategy and brand building for Facebook, Instagram, LinkedIn, and TikTok.
Master Meta Ads, LinkedIn Ads, TikTok Ads, targeting, and scaling campaigns.
Learn Google Display Network and YouTube Ads to drive brand awareness.
Learn Google Ads (Search) and SEO fundamentals for traffic and leads.
Learn Google Analytics 4 (GA4), tracking, and performance optimization.
Learn how AI tools can automate content, personalization, and marketing workflows.
Tools you'll be familiar with
APIDM Certified professionals work for
Panel of Trainers
FAQs about our Digital Marketing Course
The resource person will do a demonstration and present an explanation. After the demonstration, students will be allowed to try it on their own. We have allocated sufficient time for this. Students may share their screens and ask for help from the resource person. Further, we use the "Breakout Rooms” feature on our virtual class platform to assign students to different groups and prompt them to do a hands-on activity as a group.
Yes. APIDM qualifications are already recognized by many employers in the region and most of our past students are successfully building careers in digital marketing.
To ensure that you have access to technical support and assistance throughout the course, you will be assigned a dedicated Program Convenor (PC). Your PC will be available to assist you with any queries or concerns that you may have. Please feel free to reach out to your PC for any support that you require during the course.
The evaluation method for this program is a combination of an individual assignment (40%), MCQ Exam 1 (20%), MCQ Exam 2 (20%), live attendance (10%), and active participation in the class (10%).
After completing the Professional Certificate in Digital Marketing (PCDM), learners can progress to the Diploma in Digital Driven Marketing (DDDM). This next level focuses on advanced, job-ready skills and includes in-depth learning through physical classes, providing a more practical and immersive experience.
