For Poorna Seneviratne, the digital landscape is an engine for revenue, if you know exactly which gears to turn. As a specialist in performance and eCommerce marketing, Poorna has spent over 13 years mastering the art of driving high-velocity online growth. Currently serving as the Director of Search Marketing at Artrivo and Head of Digital & eCommerce, he operates at the high-stakes intersection of search intent and consumer action. Whether scaling a global hotel brand or a local consumer business, Poorna’s mission is to move past vanity metrics and deliver pure, profitable growth through technical precision.
Poorna’s career is defined by a relentless focus on the bottom line. As a leader at Artrivo, he designs and executes full-funnel performance marketing strategies that bridge the gap between discovery and purchase. His expertise is particularly visible in the hospitality sector, where he has been a key architect of direct-to-consumer revenue strategies. By optimizing paid media, landing page architecture, and real-time analytics, Poorna ensures that brands aren't just visible, they are converting. His experience extends across various consumer-driven industries, leveraging both direct channels and marketplace partnerships to maximize reach and ROI.
Poorna’s ability to drive incremental revenue is backed by staggering results, including a 200% revenue growth for a 5-star hotel property through strategic online initiatives. A recognized thought leader, his insights have been featured in LMD, where he discusses the evolving dynamics of the digital industry. He is known for his hands-on approach to "high-revenue generating" campaigns, proving that a data-first mindset can fundamentally transform a brand’s commercial trajectory in any economic climate.
Poorna holds a Masters in Business Administration (MBA) from Cardiff Metropolitan University, Wales (2016) and a BSc in Information Systems and Technology from the BCS, Chartered Institute for IT (UK, 2014). This rare combination of a high-level business degree and a deep technical IT background allows him to speak the language of both the boardroom and the engineering team. His technical stack includes mastery in Google Search, Google Display, DoubleClick, and HubSpot Inbound Marketing.
"Giving back to the industry and community that shaped my career. Contributing even marginally to ensuring quality individuals enter the digital industry in Sri Lanka."
Poorna is a marketer who believes in the power of "war stories" over textbooks. He brings 13 years of technical execution into the classroom, focusing on the real-world friction of scaling an eCommerce business. As a trainer, he is dedicated to stripping away the jargon and focusing on what creates tangible value. He views every student as a future peer, aiming to contribute—even if only marginally—to a stronger, more capable digital industry in Sri Lanka. For Poorna, success is simple: it’s the moment a learner realizes that with the right data and the right strategy, any revenue goal is within reach.