For Zoher Alibhoy, eCommerce isn’t just about transactions; it’s about building the scalable, data-led systems that turn brands into market leaders. With 8 years of experience at the frontlines of digital commerce, Zoher is on a mission to help individuals and businesses master the art of sustainable growth. Currently serving as the Head of FMCG at Daraz Sri Lanka, he operates at the high-pressure intersection of commercial negotiation and consumer behavior, specializing in turning complex category data into clear, revenue-driving strategies.
As the Head of FMCG at Daraz Sri Lanka, Zoher is the strategic architect behind the platform's most essential categories. He manages the full spectrum of P&L performance, optimizing everything from order volume to margin efficiency. His role is defined by high-stakes commercial relationships, where he negotiates exclusive deals and long-term partnerships with the world’s leading local and multinational FMCG brands. Whether he is crafting quarterly business plans or tailoring promotional roadmaps to the specific habits of the Sri Lankan consumer, Zoher’s focus is always on creating a commercial ecosystem that scales.
Zoher’s reputation for excellence is anchored in a track record of high-stakes 'firsts' and explosive growth milestones. Most notably, he was recognized as the 'Commercial Superstar' for leading the execution of the legendary 11.11 campaign—the single largest event in the eCommerce calendar. His capacity for rapid innovation was further demonstrated when he spearheaded a new affiliate and influencer strategy, driving a staggering 400% growth in just five months. A former 'Employee of the Year' for his transformative vendor management, he has also mastered the art of 'promotional recovery,' successfully engineering programs that resulted in a 40%–80% recovery of spend and effectively doubling category profitability. Whether launching new ecosystems or optimizing existing ones, Zoher has consistently proven an unmatched ability to capture and sustain growth in highly saturated markets.
Zoher’s strategic edge is grounded in a strong academic and professional foundation. He holds an MBA from the Postgraduate Institute of Management (University of Sri Jayewardenepura, 2024) and a Postgraduate Diploma in Professional Marketing from the Chartered Institute of Marketing (UK, 2020). As a long-standing member of CIM, he combines modern marketing theory with the grit and speed required for the digital age, ensuring his strategies are as academically sound as they are commercially successful.
"Being a trainer, to me, is about creating clarity, confidence, and capability in others. "
It is not just about transferring knowledge, but about shaping the way people think, decide, and act long after the session ends. What I enjoy most about teaching is seeing the moment of shift, when a concept clicks and learners begin to connect theory with real-world application. I find deep satisfaction in breaking down complex ideas into simple, practical frameworks that people can immediately use in their work. Teaching becomes most powerful when learners stop taking notes and start asking better questions, challenging assumptions, and relating lessons to their own experiences.
What drives me as a trainer is relevance and impact. I strongly believe that learning should never be abstract or disconnected from reality. My approach is rooted in real-life examples, case discussions, and stories from the field, especially from fast-paced commercial and e-commerce environments. This helps learners see not just what to do, but why it works and how to adapt it to different contexts. I am motivated by the idea of helping individuals build confidence in their decision-making, rather than relying purely on instructions or templates.
In terms of impact, I aim to empower learners to think independently and strategically. I want them to leave a session not only with new knowledge, but with a clearer mindset, sharper judgment, and the courage to apply what they have learned. If a learner can walk away feeling more confident, more curious, and more prepared to take action, then I believe the role of a trainer has been fulfilled.
Ultimately, being a trainer is about enabling growth both professional and personal and by creating an environment where learning feels practical, engaging, and meaningful.
Zoher believes that the best learning never happens in the abstract. His training philosophy is built on "war stories" from the field, real-life case studies and the fast-paced reality of the eCommerce world. As a trainer, he is driven by relevance and impact, moving his students away from rigid templates and toward independent, strategic judgement. He doesn't just want his learners to follow instructions; he wants them to have the courage to make better decisions. Ultimately, Zoher is building more than just eCommerce capabilities; he is empowering a new generation of marketers to think, act, and lead with clarity.