For Saduka Sachintha, performance marketing is a high-stakes game of precision, where data-driven strategies meet the fast-paced reality of global commerce. As a seasoned media buyer and planner, Saduka has built a reputation for scaling brands across diverse sectors—from FMCG and healthcare to apparel and AI-driven tech. Currently serving as the Head of Performance Marketing at Weblife Stores USA, he operates at the cutting edge of cross-border eCommerce, leading teams across Paid Media, Amazon, and Email Marketing to drive aggressive revenue growth and operational scalability.
Saduka’s career is a blueprint for building and leading high-performance divisions. At Weblife Stores USA (2025–2026), he oversees a diverse portfolio of international brands, specializing in AI-integrated marketing automation. His previous tenure at GrowMetrics saw him rise from the Head of Google Ads (2022–2023), where he built a dedicated division from scratch, to the Head of Paid Media (2023–2025). During this time, he was instrumental in developing the foundation for an AI-powered digital marketing automation platform, bridging the gap between traditional media buying and the future of programmatic technology.
Saduka is the creator behind Sri Lanka’s best-selling on-demand Meta advertising course, developed in partnership with APIDM and Loku Business, which has empowered over 400 professionals to date. His knack for organizational growth is unmatched; he has a proven track record of establishing new departments within agencies and scaling them into profitable, sustainable business units. Whether he is managing a local healthcare brand or a global recruitment platform, Saduka’s work is consistently defined by its measurable business impact.
A graduate of the University of Sri Jayewardenepura with a BSc in Marketing Management (2019), Saduka is currently reading for his MSc in Strategic Marketing at Queen Margaret University. He is one of the most certified performance marketers in the region, holding the prestigious Google Green, Blue, and Black Belts. His technical stack includes Google Ads, Google Tag Manager, Eskimi DSP (Programmatic), Microsoft Advertising, and Meta’s exclusive trainer-track certifications. He also holds a GDPR Protection Officer Skills certification from the University of Derby, ensuring his growth strategies are always compliant and ethical.
"Lecturing has always been a fantastic experience for me, it brings out the best version of myself."
For me, lecturing is not just about sharing knowledge. Over the past four years, I’ve learned deeply about different industries, connected with people from diverse advertising backgrounds, and turned some students into lifelong friends. I’ve watched students grow and achieve great heights, which has been incredibly rewarding.
Lecturing has always been a fantastic experience for me, it brings out the best version of myself. It keeps me updated, more social, and constantly improving.
Publications
Saduka is driven by a desire to simplify the "black box" of performance marketing. He believes that the most effective trainer is someone who remains a student of the industry, constantly testing new AI tools and automation workflows to give his learners a competitive edge. His approach is hands-on and social, focusing on building a community of marketers who aren't just proficient in tools, but are strategic thinkers. For Saduka, success isn't just a high ROAS on a campaign; it's the professional height his students reach long after they leave his classroom.