For Nazreen Ramzi, words are not just placeholders, they are the psychological bridges that connect a brand’s soul to its audience’s needs. A Copywriter and Brand Messaging Strategist with over 15 years of experience, Nazreen has mastered the art of persuasive narrative across communications, marketing, and technology. Her global portfolio is a testament to her versatility, featuring collaborations with iconic names like Disney, NatGeo, the BBC, and Rakuten Viber. Today, she works as an independent consultant, helping purpose-led brands scale their content through a sophisticated blend of brand psychology, storytelling, and practical AI systems that enhance, rather than replace, the human edge.
Nazreen’s career is defined by her ability to turn visionary ideas into execution-ready brand strategies. Currently, she serves as an Independent Consultant for a portfolio of global brands including Crepe Runner and Snack Entity (2024–Present), where she leads strategic messaging and scales in-house marketing teams. Her international expertise was further sharpened during her tenure as Content Manager and Communications Specialist for Gifted (2020–2022), a Swedish SaaS platform. There, she led end-to-end content audits and 360° campaigns across the Nordics, ensuring cohesive messaging across web and mobile UX touchpoints. Whether she is copywriting for high-end travel brands like The Fabulous Getaway or advising on SaaS UX, Nazreen’s focus remains on conversion-focused, organic growth.
Nazreen is a pioneer in the local training landscape, having designed and delivered Sri Lanka’s first-ever Copywriting Bootcamp in collaboration with APIDM. Her career is full of unconventional milestones; she once pioneered the nation’s first Airborne Geological Survey at Senok Aviation and was the youngest-ever signatory for export document registration at the Ceylon Chamber of Commerce. As a former private sector representative for the United Nations Volunteers movement (IYV+10), her work has always balanced corporate excellence with a deep sense of social responsibility and purpose.
Nazreen holds an MBA from the University of West London (2016). She is a prolific thought leader, sharing up-to-date perspectives on brand storytelling through her website and LinkedIn. Beyond marketing, she is the creator of the IG Live series “Brew and Banter,” where she explores the intersection of creativity, mental health, and personal alignment. Her advocacy for the freelance community is well-known, as she frequently offers guidance to help independent professionals navigate the journey and avoid common pitfalls.
"I don’t believe in gatekeeping knowledge. "
I’ve always been driven by the idea that the skills and insights we gain are far more powerful when shared. As a trainer, my greatest joy comes from witnessing that “aha” moment—when a learner suddenly sees how a concept connects to their own work, their own story, or their own potential. There’s something incredibly fulfilling in guiding someone to discover a more confident, capable version of themselves.
What drives me as a trainer is the opportunity to empower people to not just absorb information, but to transform it into actionable skills. Whether I’m teaching copywriting, brand messaging, or AI-assisted content creation, my focus is on making complex concepts accessible, practical, and immediately useful. Teaching, for me, is about collaboration, curiosity, and co-creation—it’s not just about what I know, but about sparking learners’ confidence to take what they’ve learned and make it their own.
I aim to impact my learners by helping them connect knowledge with purpose. Beyond skills, I want them to leave a session feeling inspired, equipped, and capable of translating what they’ve learned into real-world impact. I want them to see that their voice matters, that their stories can influence others, and that tools like AI or modern marketing frameworks are not barriers, but bridges to creativity and strategy. Ultimately, teaching is my way of multiplying impact: by giving others the confidence, clarity, and courage to create content that truly connects, converts, and leaves a lasting impression.
Publications
Nazreen describes herself as a "recovering workaholic" and a passionate advocate for mental health in the creative industry. A painter and hot chocolate enthusiast, she is constantly finding ways to "go analog" and slow down to bring more genuine creativity into her work. As a trainer, she empowers professionals to use tools like AI with clarity and intention, ensuring that their voice is never lost in the noise. Ultimately, Nazreen’s goal is to multiply impact: giving others the courage to create content that doesn't just fill a screen, but truly connects, converts, and leaves a lasting impression on the world.