For Keshaka Kularatne, the boundary between traditional design and the future of technology is where the most exciting creativity happens. A designer turned AI Creative Specialist, Keshaka belongs to the new generation of creators who began their journey just as the world of Generative AI exploded into the mainstream. With a First-Class Honours background in Multimedia Technology and a deep foundation in IT, he bridges the gap between aesthetic excellence and technical innovation. Today, Keshaka is at the forefront of the industry, helping multi-national and FMCG brands navigate the shift toward AI-driven content production.
Keshaka currently serves as an AI Content Creation & Design Specialist at LOOPS Integrated (2025–Present), where he leads research, training, and production for AI-generated images and video. Prior to this, he was a Digital Creative Specialist at APIDM (2023–2025), where he wore multiple hats across content creation, graphic design, and event management. His career is defined by a rare duality: he possesses the logic of a developer and the vision of a designer, allowing him to implement AI workflows that are not just futuristic, but practically scalable for modern marketing teams.
Keshaka’s influence on the creative community is extensive. He was a featured speaker at the DMASL Digital Summit 2024, presenting on AI tools for creatives, and has conducted specialized workshops for giants like Smart Axiata Cambodia, Capital Maharaja, and Lion Breweries. A community builder at heart, Keshaka was an organizer of the SyncUp Colombo Meetup series and, during his time at APIDM, built and managed a thriving network of nearly 1,000 marketers in Sri Lanka. As a trainer for APIDM’s AI Business Professional (AIBP) program, he is actively shaping how the next generation of marketers uses Generative AI.
He remains at the cutting edge of his field through certifications in Generative AI in Modern Marketing (2024) and ongoing mastery programs in digital marketing, supplemented by specialized inbound and content marketing credentials from HubSpot.
Keshaka’s academic record is one of high distinction, holding a BSc (Hons) in Multimedia from Kingston University with First Class Honors and the award for Most Outstanding Performance. His technical depth is further reinforced by a Professional Graduate Diploma in IT from BCS (UK) and status as an Oracle Certified Associate Java Programmer.
"My philosophy is that any topic I teach must have a tangible impact to whoever is learning. "
In my field I always prefer to teach methods and tools rather than show case studies and results. This stems from my background of not having a reliable source to get assistance. Which led me to figure out many things as I went along. Ultimately resulting in the vast array of skills and tools that I am now well familiar with.
Over the course of my career I have become the reliable source that many colleagues and peers have depended on when they need help or advice regarding work. This is the same energy I bring to the table as a trainer, doing my best to tech you everything I figured out with trial and error.
Keshaka has become the "reliable source" that colleagues and peers depend on when they need to solve the impossible. He believes that the best way to empower a creative is to give them the tools to be self-sufficient. As a trainer, he moves beyond theory to provide hands-on, actionable guidance that turns AI from a buzzword into a creative superpower. Whether he is presenting on a summit stage or leading a small workshop, Keshaka’s goal is to ensure every learner walks away with a new skill they can use immediately, backed by the confidence of a professional who has lived through the transition from the old world to the new.